We Are The Choices We Make

This time of the year, I tend to be very reflective.. both on the year that is almost past and the life that is one more year of me in the making.

Which each year we are faced with new challenges and new opportunities. How we deal with these challenges and what we do with these opportunities shape the year and the person we have become.

Its all about the choices we make.

As wes spend the last few days of the year with family and friends, enjoying the holidays, I think its important to look at the choices we have made that have led us to where we are now.

We made some good choices and we made some bad choices, but if indeed we are happier now than we were before the we are mainly making the right choices. If not, then its a good time make some resolutions to make better decisions in the coming year.

For in the end we are the choice we make.

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Once You’ve Committed To Doing Something Daily…

http://sethgodin.typepad.com/seths_blog/2014/12/daily.html

Seth Godin is really on a roll… here is another awesome post that really hits home for me.

“There’s a fundamental difference between the things you do every day, every single day, and the things you do only when the spirit moves you.

One difference is that once you’ve committed to doing something daily, you find that the spirit moves you, daily.”

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About two years ago, blogging became something that I committed to doing at least 3-4 times a week. Blogging is the single best way to market my company.

It’s not just something I do because I have to do it, I do it because I love to share my knowledge and experience.

What is something you wish you could do more of, but only seem to do it once in awhile. Figure out how to make it daily, and you will see Seth is right!

Start With People Who Already Believe That They Have A Problem You Can Solve

http://sethgodin.typepad.com/seths_blog/2014/12/this-or-that-vs-yes-or-no.html

Sharing another post from my blogging idol, Seth Godin.

“It’s much easier to persuade a philanthropist to fund your project than it is to persuade a rich person to become a philanthropist.

Encouraging someone to shift slightly, to pick this instead of that, is a totally different endeavor than working to turn a no into a yes, to change an entire pattern of behavior.

When looking to grow, start with people who already believe that they have a problem you can help them solve.”

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To me the most important point is the last one. I see so many business leaders and decision-makers not really understand their customers. Having a solid grasp on the the challenges your customers face and how you can solve them is a key to success.

For all my network marketing friends this is especially true, you really need to make sure your product is something your potential customers really want and need. if not, you either need a new product or a new network of prospects.

If you need help, let us know. DMAI can show you how to optimize your business strategy to offer the right product to the right people.

Five Tips For Motivating Your Team In 2015

As the New Year approaches, I’ve been thinking a lot about how to keep the team motivated. We’ve come so far so quickly, there are bound to be some instances where things start to normalize and perhaps even get a bit stale.

So here are some things the management will be making a focus in 2015 to keep engagement high:

1. Say Thank You – A timely, specific and public thank you often generates a sense of engagement even greater then a small monetary reward. Simply put, we can strive to do a lot more thank yous in the coming year.

2. Looking Ahead – Ambition and career progression are two of the key staff motivators, no matter what level an employee is working at. In 2014, we promoted over dozen team members from entry level to leadership positions. We will constantly look to optimize skills and interest as we continue to grow.

3. Showing Up Matters – We have been talking about an attendance based incentive, perhaps something along the lines of offering employees who have 100 percent attendance with some kind of recognition gift? This is one I think can really let the team know it matters a lot to the business when they are present and on-time.

4. Follow The Leader – A sense of competition can be a great way to motivate and pitching teams against each other in terms of productivity or quality often has many positive side effects. We’ve had some success with this in 2014, but I think with some fine tuning and polish, we can make it a staple of 2015.

5. Share The Love – Sharing pictures of the team on social media is one way to show your team how much they truly are valued. It’s more then just work. It’s a family.

These ideas are just the tip of the ice berg. When we have the next leadership meeting in January, we will figure out how better to empower, engage and motivate the team for the coming year.

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Social Intelligence Is A Competitive Advantage

Just came across a Tableau white paper and one of the top 10 business intelligence trends they talk about is how Social Intelligence is increasingly becoming a distinct competitive advantage.

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“In 2014 we saw organizations begin to analyze social data in earnest. In 2015, the leading edge will start to take advantage of their capabilities. Tracking conversations at scale via social will let companies find out when a topic is starting to trend and what their customers are talking about. Social analytics will open the door to responsive product optimization.”

Per Wikipedia, “Social intelligence is the capacity to effectively negotiate complex social relationships and environments…[ it is social intelligence, rather than quantitative intelligence, that defines humans… social intelligence is an aggregated measure of self- and social-awareness, evolved social beliefs and attitudes, and a capacity and appetite to manage complex social change.”

So what is the social intelligence of your business? Are you managers and decision-makers looking at data to help them understand the social intelligence of your business? How do you measure social intelligence and start calibrating data?

These questions are exactly the kinds of things DMAI can help you with.

Right Now I’m Thinking About Engagement

http://blog.sfgate.com/storystudio/sponsoredarticles/adv/?prx_t=x6ABAAfoBApB8LA

This article is full of interesting viewpoints and could easily lead to a half dozen blog posts.

However, right now I am really thinking about employee engagement.

Engagement is a tricky emotion. When someone is truly engaged in their work its special. Most of the time most of us are mostly engaged, but not really feeling it all the time. And sometimes our engagement is on a mostly negative level.

So how does a company keep the majority (if not all) of its employees engaged most of (if not all of) the time? Well, based on my own experience, nothing makes me feel more engaged then more work than I can handle, but not so much that it’s impossible. The sense of always having something to do, coupled with a consistent sense of accomplishment is what drives me towards engagement.

During my 15 years with Wells Fargo, I had some years where I was fully engaged and a few where I was not.
By far, my most accomplished years where there ones where I felt vital to the success of the business. So how to replicate that with everyone around me today?

I’ve got a team of over 60 people, most working independently from home. Only a handful have been with me for just over a year, the rest all less than a year. Our jobs are very much an ebb and flow kind of work, where we seem to have periods of too much and periods of not enough work to do to keep everyone engaged. So that’s what I think about a lot.

Starting in January, we are going to kick off a few new side projects to give team members more opportunities to feel productive during the slow times and we are going to institute a more structured incentive plan to reward hard work in the fast times.

Let’s see how that goes towards upping the engagement level. Given I’m one who rarely feels completely satisfied and is always looking for ways to adapt, enhance and improve… I optimistically wonder where this will take us.

2014 was all about building the foundation. 2015 will be all about putting up the house so that it comfortably fits us all.

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Integrated business intelligence tracking with Cyfe

Stumbled across this Analytics Dashboard Builder Today. Looks pretty cool.

http://www.entrepreneur.com/article/239702

Cyfe is a business-intelligence tracking platform that lets users create custom dashboards with widgets. After you’ve got Cyfe set up, you can monitor your social media, marketing, sales, analytics, support, infrastructure and more. It pulls data from your business records and from popular services such as Google and Salesforce to provide you with relevant data in easy-to-read and easy-to-download formats.

This service allows even the smallest startups to gain insight and use data in a way that was once reserved for enterprises with investments in staff and servers built to crunch numbers. Simply put, it enables leaders that leverage numerous online tools for daily tasks to customize perspectives vital to accomplishing specific goals, rather than tediously extracting data from multiple sources and trying to make sense of it all.

Unlimited dashboard configurations and widgets are available at only $19 per month. Powerful real-time and visual business intelligence is no longer the exclusive privilege of large enterprises.

I’m gonna play around with it and hopefully it will be something I can get my team up and running with and then I can include it in my trainings! 20141203193138-5-tech-tool-help-compete-with-big-guys

Instruction for Social Media Marketing Tracker

Today I’m gonna give away some free advice on how to set up a social media tracker. If you are using social media to promote your business, then you really need to be using something like this to help you maintain a consistent schedule of pushing out content.

This was prepared by our Business Development and Training expert, Jenifer Caliwag, so she gets most of the props for this blog post.

Here at DMAI, we use our SMMT (Social Media Marketing Tracker) to help us to monitor or track how much traffic and attention we gain through our website and Social Media and help us understand and analyze the right content that attracts attention and encourages readers to share it across their social networks.
You can also use applications like HootSuite to do this, but for the sake of our own analytics training and skill building, we do it manually to build a data set.

Our tracker has 15 columns: Date, Time, Posted By, Network, Categories, Sub- Categories, Target, Calls to Action, Posts, comments (replies), Likes (favorites), Share (retweets), Clicks, Reached and Total Engagement, these are the categories will help us to incorporate all of the information we need on our social media updates and posts.

As we track our social media efforts we will meet 5 important goals:

1. Keep the content updated and current
2. Track, test and measure the posts we put in social media
3. Know and understand exactly what content attracts attention
4. Increase engagement among our key influencers
5. Transform statistics in to profit

So, that’s the kind of thing we do and something we can easily help you set up and/or administer.

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Sharing My Analytics Solution

Seasons Greetings To All My Connections,

With the global analytics talent shortage causing many of us nightmares when it comes to recruiting, training and retaining talent, I can offer a solution.

My company, DMAI, specializes in setting up analytics centric teams in the Philippines to add additional resources for clients in the U.S.

If you are interested in learning more about our high quality and cost effective solutions, please check out my blog: http://www.dmaiph.wordpress.com

Thanks for your time and may you have a Happy Holiday season.

Dan Meyer
President & Founder of DMAI
danmeyer@dmaiph.com
925-595-4079

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