Garbage In, Garbage Out is a common phrase I hear a lot when people talk about bad analytics.
Dirty, unstructured, error-filled, and/or inaccurate data is the bane of any good analyst.
SO when I saw a friends post asking about how to explain to a potential client that basically wanted an analytics solution done on the cheap, I suggested he not pursue that client.
If you are creative and have the ability to be innovative with solutions, you can have good analytics that are affordable.
There are a number of BI tools out there that have free versions. You can do a lot of pretty awesome stuff in excel. So technology doesn’t have to be a factor.
You can also send people to reasonably priced training programs or have them self learn using online resources. That can save money.
But when it comes to the people. You get what you pay for. And if you want to go cheap on compensation for analytics professionals you will pretty much guarantee a bad outcome.
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