The Scope of the Challenge of our Analytics Moonshot

Sometimes I think it helps to having had a project management experience before I dove into analytics full time. There are a lot of project management methodologies that come in handy when sizing an analytics project. Like coming up with data for a BRD.

A Business Requirements Document (BRD) includes explicit specifications of how data should be used to solve a business problem and how much it should cost depending on what it is expected to achieve.

The main goal is to deliver actionable insights by taking into consideration the data, the time allocated and the needs of the end user/audience.

The BRD must be universally agreed upon by all stakeholders involved.

The author of the BRD must understand the business processes and the key objectives of the project to ensure proper implementation.

The most important element of a BRD is the scope of the project, which includes any restrictions and constraints that need to be considered during the development process.

  1. What is the problem that the organization needs to solve?
  2. What are the restrictions that need to be considered?
  3. Is the time and money invested in solving the problem worthwhile?

So for our analytics moonshot of upskill training half a million Filipinos in the next five years, we need to start with a project management approach. So here are some considerations for our BRD:

  1. The organization (AAP.PH) and its growing legion of partners needs to facilitate the large scale training of 100,000’s of Filipinos with Data Science and Analytics (DSA) skills in the very near future. If we succeed, the economic growth of the Philippines will have a much higher chance of continued to success in a world besieged by changes from new technologies. If we fail, then I see the change of continued economic growth and prosperity being much harder of achieve here in my adopted home. So we start our scope with the audacious goal: upskill train 500,000 Filipinos to be DSA enabled professionals by the year 2022.
  2. There are many restrictions that we need to consider. Not enough experts able and willing to conduct the trainings. Not enough schools able to educate students in DSA skills. Not enough teachers with DSA knowledge. Lack of awareness among decision-makers in government, in business and in academia. The diversity of needs, with skill requirements all across the spectrum from simple reporting using excel to complex data science and predictive analytics, Nationalism and attempts to slow or reverse globalization, most interested parties work independently and there is little history of collaboration, and on and on… The only way to address all of these restrictions is share stories based on data to compel Filipinos to become part of our advocacy. The data behind why we need to get better at data is clear, its the acceptance of what the data tells us and using even more data to guide our decision-making that we need to make clear.
  3. What ever time and money investments made into this advocacy will have amazing benefits. Maybe we can’t save all call center jobs from being threatened by A.I., but we can save a lot. Maybe we can’t turn every school into an engine that produces DSA skills graduates ready to contribute day one, but we can empower a lot. And maybe we can’t help every Filipino business infuse for DSA into their processes, but we an help 1,000’s. The time is now, The money is there. We just need to line things up so that our moonshot succeeds. And when we do, the Philippines will be a world hub for analytics unlike any other nation, primed and ready to deliver world class DSA services both domestically and abroad.


Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.


Analytics for Team Leads: Optimize Analytics & Data Science for More Efficient Operations and Engaged Employees

Join DMAIPH, Augment BPO and Sonic Analytics in a two-day analytics training for Team Leads on August 22-23, 2017 in Ortigas! 

Learning Session Description

Every  organization is looking for a way to better understand what’s working and what’s not working in their operations. By using meaningful Big Data Analytics techniques, your leadership efforts can be greatly enhanced.

Learning Session Outline

In the past few years, we have seen the importance of big data, analytics and data science grow at a dizzying pace.

With real-time operations metrics & reporting, we can finally know what’s happening in our business, with our employees and with our customers.

New technologies like social networks, data rich information systems and business intelligence applications are fundamentally changing the entire operations process.

The pressure to deliver results has never been greater. Team Leaders are now more than ever required to demonstrate the return on investment of their efforts are contributing to the bottom line.

Building analytics centric teams and using techniques taught in this training session will empower more data-driven decision making. This will result in both process efficiency and better return in investment in the operations of your business.

With the global demand for analytics-enabled talent booming and the coming threat of A.I. to the BPO industry, Team Leaders need a deep understanding of analytics.

Learning Session Objectives

  1. Apply Best Practice Techniques and Cutting Edge Technologies to Organize, Interpret, and Summarize Quantitative Data
  2. Create a Process to Analyze Data and Identify Patterns Not Apparent at First Glance
  3. Reduce “Analysis Paralysis” and Go from Hard Data to Well-Reasoned Conclusions in Less Time
  4. Understand the implications of Artificial Intelligence and Machine Learning in regards to the future of work in the Philippines.

Who Should Attend

This session is suitable to a wide range of professionals but will greatly benefit:

  • Managers, Supervisors and Team Leads
  • Business Analysts working as part of an Operations Team
  • Leaders who oversee business operations

Learning Session Process

Based on a Set of Key Data Science and Analytics Competencies developed by the Asia Pacific Economic Cooperation (APEC), our learning sessions are designed for Team Leaders and Managers to use both in the Philippines and across the region.

Day One – Doc Ligot, Cirrolytix

Session One – Data Analytics Methods & Algorithms: Capture, clean and inspect data. Evaluate and implement data analytics to derive insights for decision making.

  • Data Warehouses and Data Lakes
  • Blending Data from Across the Organization
  • Cloud Computing and 24/7 Data Access

Session Two – Data Science Engineering Principles for Business Operations: Use analytics software and system engineering principles and modern computer technologies to share findings and tell data stories. Develop analytic processes to improve HR operations.

  • Analytics with Lean and Six Sigma
  • Getting IT: the 3’s I and the 3 T’s of Data
  • Data Science 101: How to Build a Data Science Team

Session Three: Computing Principles for Team Leads: Apply information technology, computational thinking and utilize programming languages to design and develop data analysis processes and techniques.

  • Optimizing the use of MS Excel for Operations
  • Mangement Reporting
  • Working with the IT Team: Buy them Doughnuts

Session Four – Statistical Techniques for Data Analytics: Apply and/or direct the application of statistical concepts and methodologies for data analysis including predictive analytics.

  • Predictive Analytics Case Study: Google’s Top Performer Model
  • Tying Management Reporting to Predictive Models
  • Group Exercise: Build a Top Performer Model


Day 2 – Dan Meyer, DMAIPH

Session Five – Domain Knowledge & Application:  Apply domain-related knowledge and insights to effectively contextualize data, achieved by practical experience and exposure to emerging innovations.

  • Overview of Big Data, Analytics & Data Science in the Philippines
  • Cutting Edge Trends in Big Data
  • How to Apply an Analytics Process to Solving Business Problems

Session Six – Data Management & Governance: Develop and implement data management strategies and governance, incorporating privacy, data security, polices and regulations, and ethical considerations.

  • The 5 V’s of Big Data
  • The 3 Tenants of Data Governance
  • Information Security Guidelines for Filipino Businesses

Session Seven – Operational Analytics: Use data analytics and specialized business intelligence techniques for the investigation of all relevant HR data to derive insight in support of decision-making.

  • Competitor Landscapes and Demographic Profiles
  • BI Tools Demo: Tableau Public
  • Social Media Data

Session Eight – Data Visualization & Presentation: Ability to create and communicate compelling and actionable insights from data using visualization and presentation tools and technologies. Build a Business Dashboard prototype.

  • Data Visualization Guidelines
  • Group Exercise: Build a Business Dashboard Prototype
  • The Concept of Enchantment
  • Data Storytelling Case Study: The Best NBA Team of All Time



Case Studies and Exercises

We will use case studies and group exercises throughout the two-day class. In these activities, the group is divided into teams. Each team will analyze datasets using the principals learned in the various learning sessions. These exercises will also use elements from the case studies as we progress from finding data, to conducting analysis on the data and finally presenting the data.

Training Investment 

Early Bird Rate: P12,000+ VAT (till July 21)

Group Rate: P13,000+ VAT

Regular Rate: P14,600+VAT (starting July 22)

Investment Includes: 

Two-day Analytics for Team Leads Training, Training Materials, AM/PM Snacks, Lunch and Certificate of Completion.

To inquire about this training or to register, please send an email to (event organizer) or visit (marketing partner).


Augment BPO

The Augment BPO Data Science and Analytics Advocacy Project (Augment BPO) is empowering BPO Companies, Executives, and Workers in the Philippines to prepare for and address the clear and present danger posed by Artificial Intelligence Chatbots (AI Chatbots) to BPO revenue growth and jobs through Data Science and Analytics strategy planning, awareness building and upskill training.



Analytics Training – DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.