Monetize Our Content

It really is not that hard to create a lot of content.

Maybe for me it’s easier than most because I like to talk, I like to write, I like to share and I like to educate.

But it’s still not as hard as so many other things people do every day to make money.

What is hard is creating content that is engaging. That enables curiosity and bring an emotional response. Content that is truly enchanting is rare.

If you can create engaging content, then you should be monetizing it.

There are so many ways to make money off of good content. Sometimes it takes some creativity. Sometimes it takes extra effort. Occasionally you have to spend money upfront to make money long term.

For DMAI we have a lot of content. Here is how we monetize it.

Books are the most traditional method. Given the amount of writing I have done on analytics these past few years, there is enough content for a half dozen books. And there are hundreds more in my head. Publishing a book and selling it on the side at speaking engagements is a nice, but fairly inconsistent revenue stream. But it is a good place to start.


E-Books is less costly than traditional books, but as whole still far popular. Getting people to pay for online content remains a very elusive prospect for most content creators. Still having that option available will add a little more revenue over time for very little cost.

Online only content for sale is another option. One I have as of yet, not tried. But again if there is a such a needs for analytics training and the ability to speak in person is limited, then providing online only content for a reasonable fee makes a lot of sense.

Webinars and videos are additional online revenue options. Getting people to pay for a series of online trainings is not something I have seem work with much success. YouTube kinda makes that nearly impossible. But in some cases, where you an offer a high quality production that delivers as well as the in person trainings do is something that some people would pay for. Need to look into this one some more.

Still though, the best money maker for DMAI is the fees I get when speaking or conducting training. The market price for these events continues to rise as the reality of their not being enough analytics experts to go around combines with the pressure people feel to get more out of their time and look to analytics as the solution.

That is why we are already planning our 2017 training schedule, blocking off dates for big events and getting on the calendars of companies looking for in house training.

Monetizing our content is not hard, it just takes sticking to a plan.

Small Business Analytics – The field of small business analytics is just starting to blossom as companies are looking for more data-driven decision-making to prosper in the age of Big Data. DMAIPH is at the fore front of providing analytics training, consulting and outsourcing options to small businesses. Contact DMAIPH now at or connect with me directly to set up a free consultation on how to get more analytics in your small business.




Act Like a Recruiter, Think Like a Candidate!

I just saw this blog post title on LinkedIn and was really intrigued because one of the central points I made in a Recruitment Analytics training class recently and it was just that. It is a candidate driven job market right now in the BPO/Call Center industry here in the Philippines.

SO, I was hoping to glean some additional insights that I could blog about. However, it was just a link to a whitepaper. Which of course to get the white paper you have to sign up. And once you do that you get 2 pages and you have to then pay a fee to get the full whitepaper. I absolutely HATE this!


Im all for finding creative ways to monetize social media and digital marketing. I’m of with paying for something if it seems to be of legitimate value, but when the call to action hides the whole story it is one of the biggest marketing turn offs ever.

I’d love to see some data to back up the lost opportunity here. How many people don’t subscribe because they are turned off as well. And then is that loss made up for in the ones who do hit purchase? For a recruiting white paper? I seriously doubt it.

Call me crazy, but the best way to make money off of people online is to be transparent and upfront with costs.  Because that builds trust, which builds relationships. Going after money right away just builds a transactional relationship that easily slips away.

Back to my original point… we have entered an era of candidate driven recruiting, meaning we have to go to them not wait for them to come to us. We have to make things personal and have to meet them on their turf if we want to be successful.

So find ways to attract candidates that attract candidates to other things. What’s trending? What’s selling? What’s the big item everyone wants for Christmas? Use that to attract attention.

Once you have their attention then think like they think. They have many choices on where to work. What makes your place special? Why should they pick you? Use that to convert their interest into action.

That’s how I do it in my companies. We are always look for the best and the brightest across our consulting, training and outsourcing lines of business.

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

Outsourcing Tip > Make NASA Jealous! Ensure You Have A Smooth Launch Of Your Outsourcing Efforts

The final area that I have seen countless outsourcing efforts fall short is in having a smooth launch. You have put so much time into sizing the opportunity, negotiating the contract, finding the right people, acquiring the technology you need and building a technique playbook, but you aren’t done yet. You still need to roll it out.

When it comes to outsourcing, there is one thing I have never, ever seen. And that is a full delivery of services, exactly as required on target and without any glitches.

Here are a few keys to ensuring that you go live and avert as many potential disasters as possible.
• First of all, have a risk minded person involved. Someone who is great at looking at something and then coming up with a laundry list of things that can go wrong. And then most importantly, have them in charge of eliminating or mitigating the risks.
• Second, have your processes, the workflow, escalation procedures, and other important documents in writing for the team. No battle plan survives first contact unscathed, but the battle will go much better with one.
• Third, brief everyone. Have a pre-kick off meeting, do a walk through, run lots of tests. Do whatever you can to mimic production so that people get used to having to make decisions just like they will when things are live.
• And finally, hapollo11ave a plan to celebrate. Let everyone know what awaits them if they pull everything off. Give them an extra reason to go an extra step. Everyone wants to be part of a winning team enjoying the celebration of a new start.

That is just a few ideas of what you can do to ensure your launch go as smooth a NASA’s putting a man on the moon!

Analytics Outsourcing – DMAIPH has successful set up Filipino analytics teams for over a dozen U.S. based businesses. Offering both virtual and office based teams that specialize in problem solving using data, new technology and analytics techniques is our strength. Finding and empowering analytics talent is increasingly challenging, but we have it down to a science. Contact DMAIPH now at or connect with me directly to learn more about how to set up an analytics-centric team in the Philippines.


How to Get Fast Business ROI with PLDT Cyberya

I thought this was a pretty good blog post… worth a quick read!

Bits and Snippets of the Philippines

PLDT KaAsenso Cyberya is a coined term from two words: “Cyber,” involving cyberspace and the Internet, and “Barya,” a Filipino word meaning “coins” in literal translation. In reality, it’s a coin-operated machine that allows people to drop as little as one Peso to surf the Internet.

The Cyberya business is touted to be a high-profit, low-maintenance small business or minigosyo, helping provide extra income for small business owners or jumpstarting a small business into a bigger venture with multiple Cyberya machines. In partnership with Intel Philippines, the global leader that develops technologies, products, and initiatives to continually advance how people work and live, PC Express, one of the leading computer retailing shops in the Philippines that provides high-quality PC and electronic parts and accessories, and PLDT KaAsenso, PLDT HOME’s trusted enabler for minigosyos. Cyberya was launched in late 2012, it is now available nationwide.

A Cyberya package is an all-in-one…

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