Tag: Sonic Analytics

Dan… Stick To The Plan

Having one of those days we all have once in awhile… where you invested so much time and energy into a plan, but you feel a need to change the plan.

For some it is comes with not playing well by rules. The more rules the less freedom and the less sense of  having control.

For others it may be the plan not longer fits where their life has evolved.

And then there are some who just like changing things. Mixing them up so they don’t stagnate and get bored.

Me, I’m all three.

I often hear the term serial entrepreneur… people who start things up and when the business reaches a certain point of maturity, they move on.

Never thought that one fit me too well. Im not really the cut bait and move on, I just like adding new things to what I am already doing.

I also think a lot about my super high expectations… since it is so hard to keep up with me, just about everyone tires and slows down eventually. Its impossible to expect the average person to stick to my plan, which makes it hard for me to stick to it.

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However, at this point I have built something special. The company still needs a lot of work. The business plan needs to evolve faster than it has. We need to patch some holes in the boat. But overall, DMAIPH is in a pretty good spot.

So this is one of those “Stick To The Plan, Dan” days.

Look at the data, fight off the wanderlust (at least for now) and carry on.

Change is coming soon, I crave that change and Hope is just around the corner… but not today.

Work on payroll, add something to the book, blog…

Business Strategy with Analytics – Aligning a business strategy to drive an organization forward requires a robust analytics solution. Businesses who have good analytics tend to be much more profitable and efficient then ones that do not. DMAIPH has helped dozens of companies in both the U.S. and the Philippines with adding more data analysis in their business strategy. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out what we can do to help you align your business strategy with analytics.

One Step Ahead In The Talent War Across Call Centers In Manila

https://www.recruiter.com/i/5-tips-on-cultivating-your-talent-pipeline/

Came across this interesting article on LinkedIn. I’m always curious about that people are saying about how to have success with recruiting, because its perhaps the top challenges in my industry.

Recruiting good call center agents in Manila has got to be one of the hardest requirements to fill anywhere on the globe right now. Awhile back I came up with a formula for what makes up a good call center agent, and not the just the surface skills, but he core competencies. Here is what I see:

  • Conversational English (20%) – Conversations follow rules of etiquette because conversations are social interactions, and therefore depend on social convention.
  • Customer Service (20%) – Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.
  • Technical Training (20%) – Instruction to help agents use the systems and personal computers on which they are dependent to get their daily work done.
  • Product Knowledge (20%) – An understanding of a good or service that might include having acquired information about its application, function, features, use and support requirements.
  • Work Ethics (20%) – A strong work ethic is vital to a company achieving its goals. An example of someone with work ethic is a person who gets to work on time every day and always works long days to get the job done.

Of these, the hardest to teach is the fifth one, work ethic. So to me 5 ways to look for strong work ethic in a candidate are similar to the ones listed in the LinkedIn article. They are:

  1. Recruiting at events is more the just showing our brand, but our story out there. It’s a crowded field and we are just one, small voice. But it’s a enchanting story that get people excited about working with us.
  2. We too lean on Referrals for a high % of our new hires. There is nothing better than an endorsement for the job from someone doing the job.
  3. Internships/OJT/Trainees let us see how they work and letting them see what its like to work with my team. Great way to make sure it’s a good fit from both ends.
  4. Looking locally at schools and outside the industry places like retail and service jobs to attract new talent to the industry. The industry is full of job hoppers and money chasers, so going for them is not a good option.
  5. Staying in touch by sending newsletters, inviting to trainings, text blasts is important to us. Staying top of mind and keep telling our story.

So there you, go that’s how we are helping companies stay ahead of the game when it comes to the talent war going on in the call center industry in the Philippines right now.

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I am currently working on a book dedicated to helping HR & Recruitment professionals in the Philippines. The book should be ready by early 2017. In the meantime, you can check out my latest work, Putting Your Data to Work, for an overview of how to get started with analytics in your business. Connect with me and I will show you how to get a copy of my fast selling analytics guidebook.

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

Analytics Tip > Keep Your Data Clean

http://bicorner.com/2015/03/22/5-nuggets-from-the-big-data-driven-business/

Came across this interesting post on LinkedIn…

Database quality now has an unprecedented impact on the success of Big Data initiatives. To ensure that these databases are as productive as possible, Marketers must maintain good data hygiene.

Five steps for cleaner data:

1) Make sure your data entry team is keying in data accurately in the first place.  Make the data entry team a priority.

2) Incentivize your sales team, call-center squad and other customer facing employees to regularly request updated contact information and other data from the customers they encounter.

3) Use available software, such as Trillium, to streamline the process of cleansing, correcting and updating email and postal addresses.

4) Allow customers access to their records so they can help keep them accurate.  Consider offering discounts as an incentive for customers to participate.

5) Regularly contact customers, either via phone or email, to update records.  This approach is critical with the most important accounts.

Having clean data is very, very important.

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I have my admin team refresh my connection data on LinkedIn on a regular basis so our mailings lists stay up to date.

We also have audits of our client pipeline to make sure all relevant applicant data is captured for analysis.

Make sure you put some thought into how to keep your data clean!

Analytics is the application of using data and analysis to discover patterns in data. DMAIPH specializes in empowering and enabling leaders, managers, professionals and students with a mastery of analytics fundamentals.

DMAIPH is also a founding member of the Analytics Council of the Philippines and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

The Secrets of Money Ball Recruiting

http://youtu.be/6MStL5QIyCw

“There are rich call centers, with big budgets and huge recruitment teams. There are poor call centers with small budgets and just a few people. Then there is 50 feet of crap. And there is us.”

I conducted a Recruitment Analytics Training yesterday and shared one of my methodologies. Based on the movie (and book) Moneyball, I talked about how to be successful you need to find undervalued candidates who other call centers have passed on.

“If we try and play like Convergys in here (with our recruitment efforts), we will lose to Convergys out there (on the streets looking for talent)”.

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So we need to boil down the recruitment process to the one thing most important for our business in every single employee.

Some of my points:

  1. We spend too much time looking for trainable skills like Good English, Good Communicators and Good Interview Takers.
  2. We need to stop hiring job hoppers and people looking to move up without having paid their dues.
  3. The one skill set we cannot teach, that we need to start making our top priority… is dependability.
  4. Will they show up on time every day for work is the single biggest need we have.

So that’s the one personality trait we are placing at the top of our recruitment process. We need to probe and dig and research, to find out will they be someone who will show up for their shift everyday.

That’s our “get’s on base” metric like in MoneyBall.  We can’t help the customer if we are not at work ready to help the customer.

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

Don’t Be A Recruitment Dinosaur, You Need To Be Thinking Mobile First

Per monster.com… As more consumers set aside laptops in favor of smartphones, iPads and other tablet computers, job seekers expect to be engaged with videos, job notifications and quick follow-up. Many experts say that recruiters must learn to adapt their recruitment strategy to these platforms.

Today’s mobile job seekers have different expectations and look for:

  • Instant updates about new jobs via their mobile devices
  • Immediate feedback to their job application
  • Recruiting videos to watch on their mobile devices
  • Engaging, interactive content from employers

Recent Facebook data for here in the Philippines shows that as much as 90% of job applicants will apply via mobile for the same job they would pass up if looking at the post via a laptop or desktop.

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And according to CareerBuilder’s 2013 Candidate Behavior Study, 65 percent of workers who search for jobs via mobile devices will leave a website if it isn’t mobile-friendly, and – possibly worse – 40 percent walk away with a more negative opinion of the company.

You have to think Mobile first if you want to attract 18-24 year old Filipinos for jobs in the BPO Industry.

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

Being A Great Analyst > Key Attribute #1 > Know A Lot

Often you here people in business talk about how it’s more important to be either a master at one thing or a jack of all trades. When it comes to being a great analyst, you see many who are great because they have mastered their subject or a certain analytics tool. On the flip side you see many great analysts who seem to know a lot about a lot and are proficient across multiple subjects and/or can use many analytics tools. So which is better?

From both my experience and my personal perspective, analysts who know a lot about a lot are rarer and more valuable to a business. Based on both an accumulation of knowledge and the ability to work in various environments, analysts who are considered to jack of all trades kinds are in general great analysts.

IMG_6912 However, I have also found that most business actually find more value in master of certain type of analysis work or someone who is great at using a certain tool. Specialization is something that is on the surface very impressive as it shows discipline and competency in a certain subject. They know a lot about their area of expertise and are recognized as such.

Occasionally you can even come across analyst who are both knowledgeable about a lot and even more knowledgeable about a specific subject matter. Now that is a rare breed.

So, no matter what type of analyst you are or want to be, the bottom line is you need to constantly read and connect and expand your knowledge… you need to know a lot if you want to be great!

Analytics Culture – The key to using analytics in a business is like a secret sauce. It is a unique combination of analytics talent, technology and technique that are brought together to enrich and empower an organization. A successful analytics culture is not easy to create, but DMAIPH can show you how. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can build a strategic plan to turn your company into analytics driven success story.

Simple Recruitment Analytics Exercise: Recruit your own Super Hero Team

Here is an example of simple exercise I sometimes include in my recruitment analytics trainings. It’s a good icebreaker/team builder that starts the conversation about how to measure the effectives ness of different roles in a recruitment process.

Situation: There is an asteroid about to hit the Earth. An evil super villain has  created a ray that is attracting the asteroid here.

You need to recruit a team of heroes to complete the following tasks

1.Stop the asteroid from hitting the earth.
2.Find the super villain and stop his ray.
3.Evacuate people from the impact zone in case you can’t stop it

Rules: You must pick 3 heroes and you must stay under budget on their “salaries”.

You can only spend 200 salary points total.

Superman –  150  JLA vs Avengers

the Hulk – 100

Batman – 75

Thor – 100

Wonder Woman – 75

Iron Man – 100

The Flash – 50

Captain America – 75

Green Lantern -50

Hawkeye – 25

Aquaman -25

Black Widow – 25

Hawkgirl – 25

Darna – 50

The discussion is always interesting and most teams come up with a different combination of heroes. Besides the lead in to recruiting, I also talk a lot about how when we recruit, we have to think about what appeals to our target demographic. Which in the case of most recruiting for the BPOs here in the Philippines means 18-24 year olds who like technology, games, super hero movies and anime. Trying to find creative ways to engage them and keep their attention is as big a challenge as any other one facing recruiters.
And for the record, the most common solution is just to hire Superman and save the rest of the money since he can handle all three tasks in a matter of seconds. 🙂
If your organization is struggling with recruiting and retaining talent like so many others are, then you need the equivalent of an analytics superhero to help you save the day.
HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.