January 2013 got off to a great start. I set up a training, had a partnership with an events management company set up one in February, I filmed my first promotional video, and we had an official kick off party launch. I looked back at all the lessons I had learned in 2012 and focused in on two key ones; better marketing partnerships and charging more for the trainings.
There are so many important elements to a good marketing campaign. I learned a lot during my time with Wells, but hadn’t done a great job of them up till now. One thing was we needed a video. Something with me talking about analytics in away that gave people a chance to both better understand the topic and walk way feeling that I’m the best person to teach them about it. After some miscues we finally got it right. Another lesson is to have another voice be the one talking me up. We partnered with an events management company to get me in the media and put some polish on things. I guested on a number of TV and Radio shows and we started to sponsor more high profile events.
The next thing to do was reload the staff. At the end of 2012, I was down to one staff and no trainees. I decided to go all in with hiring more staff to help with the marketing and get our message out much broader then before. And with the media exposure we had content, we just needed to get it in front of as many people as possible. Based on the data available, I knew that our best bet was to train young professionals who could pay 3000 PHP for the training and then refer friends and co-workers. So that was the heart of our plan.
At the end of the month I was exactly where I wanted to be, the business had every sign of taking off and reaching the heights I had in mind.
Analytics Tool > KD Nuggets > http://www.kdnuggets.com/
Analytics Concept > Cost Benefit Analysis > http://en.wikipedia.org/wiki/Cost%E2%80%93benefit_analysis
YouTube Resource > http://youtu.be/A0rFj0WVqDQ
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