March was lined up to be a very big month. We had 4 different training on the calendar as we continued to diversify our offering to get access to different types of clients and trainees. I continued to do media events and speaking engagements to push the brand. On paper the month should have led us to a very prosperous outcome and we would be well on our way to a healthy business model.
However, I underestimated a couple of things and overestimated our capabilities. This is exactly where so many small business efforts fail. Trying to do too much to soon. We did four different types of training; recruitment analytics, English for call center jobs, sales and marketing analytics and analytics for business leaders. If everything would have filled up I would have made over 100,000 PHP. But in the end I lost money on all four after costs of staff and venue were factored in. It’s the last time I did trainings without the help of a dedicated marketing partner.
I also overestimated my staff. One of my biggest weaknesses as a leader is that I tend to over trust and over challenge. I tend to treat employees as I wanted to be treated myself, but I forget they do not have the same level of experience and depth of passion I have. It sets them up for failure. And we failed miserably in our marketing, our recruiting, the quality of our product and our execution of strategy. I just got too excited and lost my discipline.
I also continued to do media events, but wasn’t capitalizing on them. Promoting myself is not easy. I can talk all day, but I forget the little things. Trinkets for the host, Shout outs to key business partners, mixing in a little Tagalog, staying on script. All valuable things that I can see now in hindsight I should have done better.
I really had uncovered a niche for training that I want to focus more on in the future. Recruitment Analytics training is something I am good at and something there is a dire need for in the Philippines.
Analytics Tool > Bullhorn > http://www.bullhorn.com
Analytics Concept > Recruitment Analytics > http://www.recruiter.com/recruitment-metrics.html
YouTube Resource > http://youtu.be/blx8IuHsmCA
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