Social Media Analytics?

Yesterday, I had the privilege to speak to about 100 people about how to get more analytics in their social media. Social Media Analytics allow businesses to: 

  • Use Platforms designed to discover, monitor and measure online buzz.
  • Provide understandings what your customers are thinking and saying publicly about your brand
  • Systematically measure consumer sentiment toward your brand
  • Learn more about content authors; engage brand advocates and critics as appropriate.

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Planning and Measuring the success of your social media strategies is a key competitive advantage that is often undervalued and misunderstood. During my talk, I provide a 5 step process to measure the effectiveness of a social media strategy. This simple process includes the following step:

  • Plan
  • Execute
  • Measure
  • Analyze
  • Optimize

Businesses that strive to bring more analytics into their marketing, branding and social media have a 30% great chance to turn a profit and are 10x more likely to be able to tie social media to these profits.

To learn how to get more analytics in your social media, feel free to send us an email at analytics@dmaiph.com 

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