Why Analytics Projects Fail: #4 – Lack of a Champion

A lot of time analytics project fail because there is no designated champion for the project.

I see a lot of money wasted on analytics technology because there is no one in the business who masters the technology. Who knows how to use it better than anyone else and knows what more can be done if other people become experts.

Good analysts are curious above all else. In the right place, they can do amazing things to drive innovation, increase profit, optimize processes and build market share. When you don’t have a a champion the outcome of any analytics project will be in doubt.

The most curious person in the organization should be the analytics champion because they love to go out and find the data to answer any business question that comes up.

If your analytics project doesn’t have a champion, then you most likely see a general lack of focus, an unclear vision and an uninterested leadership. Can you be that champion? If you think you can then do the Moneyball and Enchantment things from my last blog. They will help you gain your champion’s belt.

When you read Enchantment, you will start to understand that an analytics champion does as much influencing with their analysis as they do reporting.

Another way t5.5o be seen as the champion, is to make friends with people. Dropping off a box of donuts with the IT developers or sending thank you notes to project team members who went above and beyond is just as important as mastering the coding language used by your new analytics tools.

I keep a lot of analytics books on my desk. I make it obvious that I am always thinking about data and how to use it to improve what we do. I share a lot of content about analytics on social media. People know me as the data guy. You want to be like that if you want to be crowned Analytics Champion.

Analytics Culture – The key to using analytics in a business is like a secret sauce that fuels Data-Driven Decison-Making. It is a unique combination of analytics talent, technology and technique that are brought together to enrich and empower an organization. A successful analytics culture is not easy to create, but DMAIPH can show you how. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can build a strategic plan to turn your company into analytics driven success story.

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