Things Data-Driven Cultures Do

Data-Driven Cultures Do These Things:

  1. They embrace Big Data. They aren’t afraid of it. They relish the addition of new data sources and actively look for more.
  2. Managers use Evidence-Based Management techniques. Just about every choice comes based on data analysis.
  3. Challenges are addressed with Data. When something happens that was unexpected, the challenge is met with a data centric approach.
  4. The right data is being used. A lot of work goes into validating data and keeping it clean and fresh. The concept of having a data lake that supports multiple parts of the business is in place.
  5. The have the right analytics talent. Analysts are empowered to go out and discover not just current challenges, but look for potential ones as well.
  6. The know how to communicate. The sharing of information is done to benefit everyone. You won’t see lots of data trapped in silos. Data has no one true owner.
  7. They take action based on their data and analysis. You don’t see a lot of useless reports that kills a small forest or clog up an inbox with massive files. They keep it smart and simple.

Like most of the blog posts in this series, I took inspiration from Bernard Marr when I came up with this list, adding my own analytics spin.

Data-Driven cultures are a lot harder to find then they should be. In this day and age, every company should have a strategy on how to use data to drive more intelligent decisions, but they don’t .

Success eludes many companies because they don’t have the 7 qualities listed above in place. If you were to ask what they look like it would be something akin to this:

  • Top management is afraid of data. Senior leaders don’t even know how to use MS Excel. There is no analytics champion in the organization to spearhead data projects.
  • Decisions are made based on what worked in the past, relying on experience and gut feel. There is little evidence used to go in any certain direction.
  • When things don’t work out, data and analysts take the blame. You will hear a lot of “why didn’t you tell me” and “I didn’t see it coming” excuses.
  • What data is being used is old, dirty, incomplete, full of errors and doesn’t tell the whole story. Reports are basically useless and just produced to look at what people generally already know. They look for what’s there, oblivious to what’s not.
  • They don’t not share data. They hoard it. They don’t trust anyone else with access to it. The data is stored in unconnected storage places. There is no common understanding how to use data.
  • They fail a lot. Success generally happens by hard work as much as luck. It’s impossible to know for sure what caused what to happen.

It’s not easy to take a company that has little or no data-driven decision-making and turn it into an Intelligent Company, but it can be done. I have done it. I have guided transitions from the stone age to the information age. Let me show you how.


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DMAIPH specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.


Data-Driven Cultures

Inspired in part by Bernard Marr’s 2010 book, The Intelligent Company, my goal these past several years has been to build and/or be part of data-driven business cultures.

In his book, Bernard advocates for using Evidence-Based Management, that is using the best available data to inform decision-makers. In parallel to this, I have been empowering companies and professionals to empower decision-makers to use more data as well. I call it data-driven decision-making, but at their cores, they are very similar approaches to managing success.

Over the next several blog posts I will share my thoughts on the steps Bernard published. I will be giving my own spin towards more analytics and data-science, two things that I think have accelerated in importance since the book went to print six years ago.

The cornerstone of the book is the five steps to more intelligent decision-making, which are:

  • Step 1. More intelligent strategies – by identifying strategic priorities and agreeing your real information needs
  • Step 2. More intelligent data – by creating relevant and meaningful performance indicators and qualitative management information linked back to your strategic information needs
  • Step 3. More intelligent insights – by using good evidence to test and prove ideas and by analyzing the data to gain robust and reliable insights
  • Step 4. More intelligent communication – by creating informative and engaging management information packs and dashboards that provide the essential information, packaged in an easy-to-read way
  • Step 5. More intelligent decision-making – by fostering an evidence-based culture of turning information into actionable knowledge and real decisions.


As information and data volumes grow at explosive rates, the challenges of managing this information is turning into a losing battle for most companies. In the end they find themselves drowning in data while thirsting for insights. Combine this with an increasingly severe shortage of talent with analytics, data visualization and good communication skills, things look bleak for companies not adhering to lessons like those suggested in the Intelligent Company.

I get this stuff. In response to a quickening demand for knowledge and know how, I have developed training materials to address these decision-making challenges. The reason I founded DMAI in the first place was to empower more data-driven Decision-Making through the use of Analytics and business Intelligence. I’m happy to help you enable better decision-making in your business and turn it into an Intelligent Company.

Analytics Culture – The key to using analytics in a business is like a secret sauce. It is a unique combination of analytics talent, technology and technique that are brought together to enrich and empower an organization. A successful analytics culture is not easy to create, but DMAIPH can show you how. Contact DMAIPH now at or connect with me directly so we can build a strategic plan to turn your company into analytics driven success story.