Tag: DMAI

So Many Marketing Plans, So Few Successful Ones…

http://sethgodin.typepad.com/seths_blog/2015/01/question-checklist-for-reviewing-your-new-marketing-materials.html

Sharing Another of Seth’s Awesome Blog Posts >

For that new video, or that new brochure, or anything you create that you’re hoping will change minds (and spread):

What’s it for?
When it works, will we be able to tell? What’s it supposed to do?

Who is it for?
What specific group or tribe or worldview is this designed to resonate with?

What does this remind you of?
Who has used this vernacular before? Is it as well done as the previous one was?

What’s the call to action?
Is there a moment when you are clearly asking people to do something?

Show this to ten strangers. Don’t say anything. What do they ask you?
Now, ask them what the material is asking them to do.

What is the urgency?
Why now?

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Your job is not to answer every question, your job is not to close the sale. The purpose of this work is to amplify interest, generate interaction and spread your idea to the people who need to hear it, at the same time that you build trust.

You will rarely achieve this with one fell swoop, so be prepared to drip your way through countless swoops until you’ve earned the privilege of engaging with the audience you seek.

And that is the point we need to keep in mind with our marketing efforts… it will take many, many posts and shares and engaged convos to get us to where we need to be!

When I Put My Mind To Something…

Before anything else, I always remind myself to be thankful for my blessings. It has been a long and challenging journey to get to where I am today. More blood, sweat and tears than anyone would believe.

All the hard work, doing the right thing and being prayerful has however, put me in a position to be pretty successful at what I do. And what I do best is empower people to achieve their dreams the same way I have seen my dreams come true.

When I put my mind to something, I have a laser like focus. That focus drives me through difficult times and keeps me moving forward. For a lot of people, I know they have trouble dealing with someone who has such a powerful focus on his goals.

But that is what I look for in people to surround myself with, to add to my team and to be partners in opportunities. The ability to focus to me is a primary key to being successful.

On Friday I, as I was working diligently on a plan of adding as many as 12 new employees in the next few weeks. My focus on the challenge at hand, certainly ruffled some feathers and made a few people uncomfortable.

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Out of that focus came three action items that I could accomplish over the weekend that would do a lot to help our recruitment efforts.

In the short term, we need to augment our recruiting team. So I sent 200 LinkedIn emails to recruiters I am connected with to see if I can pirate one way from someone. I have an interview today with one and several others I’ve had convos with.

In the near term, we need to continue to diversify our marketing efforts. One of my goals has been to write a couple of business books. Two of them I have near completion, but I have been to swamped to finish them. So I blogged about needing a co-writer to finish them. I got several applicants and think I have already identified the one I want to partner with.

And in the long term, I want to get on the calendar of a couple schools to keep the pipeline of future analysts and DMAI employees going. I have one locked up at Jose Rizal University and  another in the works based on some FB conversations.

Some blessinga from above, a supportive family and a great team all help… but in the end my success is all a product of my ability to focus on a goal and just work harder at it than anyone else.

So there you go, the secret of my success is that I just flat out work my ass off and enjoy doing it.

How DMAIPH Uses Analytics > Doctor’s in Houston

I love public data mining projects like this…

Here is what we need:
A list of primary care, internal medicine, general medicine, and geriatric physicians in the Houston area who have written prescriptions for the atypical antipsychotic class of medications.

Specifically:

  • These physician specialties (primary care, internal medicine, general medicine, and geriatric physicians)
  • In these cities in the Houston MSA (Houston, Texas City, Pearland, Friendswood, Clear Lake, Missouri City, Sugarland, Katy, Cypress, Spring, The Woodlands, Tomball, Conroe, Cleveland, Kingwood, Porter, Humble, Baytown, Pasadena, Beaumont)
  • Can we get this mapped into an Excel spreadsheet with the following columns of data:
    • Separate columns for last name, first name
    • Specialty
    • Address
    • Overall volume of Medicare claims for all of the antipsychotic medications (quetiapine fumarate, Seroquel, Seroquel XR, risperidone, Risperdal, Abilify, olanzapin, and Zyprexa).

If you find research projects like this interesting, then DMAIPH is the place for you! 🙂

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Analytics Outsourcing – DMAIPH has successful set up Filipino analytics teams for over a dozen U.S. based businesses. Offering both virtual and office based teams that specialize in problem solving using data, new technology and analytics techniques is our strength. Finding and empowering analytics talent is increasingly challenging, but we have it down to a science. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn more about how to set up an analytics-centric team in the Philippines.

Word Of The Day: Cohesive

From Jim Collins, Good to Great, “Organizational Health is about making your business function more effectively by building a cohesive leadership team, establishing real clarity among those leaders, communicating that clarity to everyone within the organisation and then putting in place structures to reinforce that clarity on an on-going basis”

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Full Definition of COHESIVE from Webster’s:  exhibiting or producing cohesion or coherence <a cohesive social unit> <cohesive soils>

Examples of COHESIVE

 Their tribe is a small but cohesive group.

Religion can be used as a cohesive social force.

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Being more cohesive. That is my goal for January 2015.

Let’s take this team of experienced and well intentioned individuals and mold them into a more effective force for the development of the business.

Lack of structure is can be the death knell of even the best companies.

Our structure needs to be more defined and transparent.

Let us commit to getting on the same page and demonstrating that from top to bottom.  After all, Homies help homies, always!

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The key challenge is coming up with metrics to measure the cohesiveness of your organization.  I have figured that out, so if you need help, connect with me and I will show you how.

Analytics Leadership – DMAIPH specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership. 

It’s All About Adding Value

The last few days I have been thinking a lot about how to explain a concept that is important to understanding how to be successful in any company, but especially in mine.

When I look at those who have risen up through the ranks and have seen promotions and pay raises, there is one thing that really stands out. They have found ways to add value to the business. They do more than just the minimums and they have been rewarded for it.

When I look at those who have not been as successful I see the opposite. There is a sense of entitlement that they deserve something more, but at least in my eyes, have yet to prove they have earned. In each of their cases I see opportunities missed and choices made that did not add value to the company.

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I did a little research and came across this statement from a business blogger Brian Loomer, “If you go through your workdays just trying not to get fired, then you are probably headed for trouble,” says Loomer.

“Instead, push those negative thoughts out of your mind. Focus on the work you do and how you add value to your company. Infuse positivity and a can-do attitude to those on your team. Work smarter than your competition and you can get ahead every time.”

And finally, I would add you need to figure out what is valuable in the eyes of your customers, your boss, and the company as a whole. Focusing on just what is valuable to you is not what being part of a team is all about .

A Compliment That Really Made My Day

Just wanted to share a compliment that really made day from a colleague of mine. Esin and I met at a Tableau conference in October 2011, which was right when I was in the midst of planning on leaving Wells Fargo to set up my own business in the Philippines.

I asked Esin if I could share this in my blog, “It has been very inspiring to see the growth of your business via Linkedin. I remember vividly you describing your business plan over lunch at the Las Vegas Tableau conference.”

“You had a vision and you executed it successfully. Not many people have that kind of follow-through. I wish you health, happiness, and continued success in 2015.”

Now that really made my day.

Once You’ve Committed To Doing Something Daily…

http://sethgodin.typepad.com/seths_blog/2014/12/daily.html

Seth Godin is really on a roll… here is another awesome post that really hits home for me.

“There’s a fundamental difference between the things you do every day, every single day, and the things you do only when the spirit moves you.

One difference is that once you’ve committed to doing something daily, you find that the spirit moves you, daily.”

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About two years ago, blogging became something that I committed to doing at least 3-4 times a week. Blogging is the single best way to market my company.

It’s not just something I do because I have to do it, I do it because I love to share my knowledge and experience.

What is something you wish you could do more of, but only seem to do it once in awhile. Figure out how to make it daily, and you will see Seth is right!