Big Data and Analytics: How to avoid going the way of the Dinosaur!


“More than 99% of all species that have ever existed are now extinct. The causes of species extinction include the predictable — predator-prey relationships, for example — to the unpredictable, such as an asteroid collision. Similarly, 90% of Fortune 500 companies since 1955 no longer exist. Businesses, like species, face perils that range from identifiable risks to true uncertainty or unknowns. Uncertainties pose unknowable and hence unmanageable threats. Risks, however, can be explicitly accepted, avoided, or transferred. Organizations that are fully exploiting big data are actively uncovering and converting uncertainty into known risk as well as addressing and exploiting competitive vulnerabilities.”

The following three big-data analytics keys are critical to supporting a proper understanding of risk versus uncertainty — and ultimately leveraging risk for competitive advantage.

1. Healthy Analytics Culture. The first key to using big data analytics to survive is empowering business owners and leaders with the ability to use data to drive decision-making. There is so much data to analyze, so using cutting edge analytics tools and employing curious and proactive analytical professionals help maintain a healthy culture.

2. Segmenting Risks. The second key is know how to identify and classify risk. When you come across a risk in your business you have to assign the right team or person to investigate the risk. To understand if it should be accepted, avoided or somehow transferred. Accepting risks means you have to monitor it and make sure its controllable. Avoided risks require changes in strategy or process, often needing people to lead a new way to do things. Transferring the risk means you need to trade-off things or hiring someone else to take the risk from you. Big Data analytics allow you to investigate, assess and segment risks.

3. Accept, Avoid or Transfer Risks. Once you have decided how to segment risk, then you need to take action. You need to set up a mitigation strategy, you need to monitor the risk and you be capable of re-segmenting the risk if it changes.

Businesses that can access their big data, that can analysis it and that use it to drive decision-making will survive. Ones that do not will go out of business, be acquired or just go the way of the dinosaurs.


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