I have been self-employed for 4.5 years now.
Some tell me that’s remarkable, but I am just doing what I do best. Sharing my passion for analytics.
Depending on how you measure success, I have had some pretty good successes. But also some pretty amazing failures too.
I get why so many small business fail. It take a lot of perseverance to rely just on yourself and a small circle of supporters for your livelihood.
So at this point in my career, almost 5 years of being the man after 20 years of working for the man, I know how to make a profit.
First off I have to stick to my plan. Allow for it to evolve and be flexible, but year in and year out I stick to the plan on being the name brand in analytics in the Philippines.
Second, I create a lot of content. If content is good and in my case, I can humbly say it is. People will pay for it. Books, Blogs, Conferences, Public Seminars and In House Trainings all help to generate revenue. Its all from me brain, its all based on content in my head. As long as I can create engaging content, I can make money.
Third, I have to live within my means. Always keep one eye on the future. Trust the right people. Business acumen like that which balances success with failure enough that I can keep going.
The next key is that you have to be connected. Know what’s hot now and what will be hot. I read a lot. I follow a lot of things via social media. I keep myself informed on what’s going on with my customers, my future customers, my competitors and those who can influence my business. In short I am constantly networking.
And finally you have to love what you do. I can’t imagine any small business owner who can survive long without the passion that comes from deep inside. Its near impossible to make a profit without any passion behind it.
So how do I know how to make a profit?
I have lived it.
Let me show you how!
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