Tag: marketing analytics

Social Media Marketing > Who Are Your Influencers?

There is a new buzzword making its way around the internet… influencer marketing. The concept has been around awhile, but I’m seeing it pop up a lot with small business and network marketing in particular.

Wikipedia defines Influencer marketing as a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

In a lot of ways, DMAI is more into influencer marketing then traditional marketing. It’s a given that our niche, analytics outsourcing and training, and our client mode, work being done in the Philippines for US and Philippines based business, is not something you will see on billboards and primetime TV commercials.

The majority of new clients and business opportunities have come to us because of a referral or someone we have targeted directly because they are an influencer.

Influencers can be clients, business partners, industry connections or just about anyone who can speak about you and your business in a positive and knowledgeable way. They also have to be credible. And it helps if they like to talk about things they like.

So who are your influencers and are they being correctly targeted with your social media marketing?

Big questions with important answers.

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A Few More Internet Research Tips

Just wanted to share a few more tips from my presentation on Mastering Internet Research:

Additional considerations to make before you start your search:

1. Where should you search? Google is not the only answer. There are over a trillion web sites out there and its growing every day. The IMDB is a much better place to get movie info then a google search.

2. How will you plan your search? Setting parameters is a big key to being a master internet researcher. Besides setting aside a certain amount of time, you can also give yourself boundaries on the number of sources you need and the type of content you want to find.

3. How will you evaluate the sources? Making sure the data you find is accurate is so key. Looking at reliable sources, validating data with a second reference and comparing your findings to published works are good ways to avoid bad data.

Some final tips to be a master internet researcher:

4. Use Find or Ctrl-F to Help Navigate Search Results– Often it is difficult to understand why a site is retrieved in a search. The Find or Ctrl-F feature will quickly allow you to search the text of a site and locate specific keywords.

5. When Using Wikipedia – View a Page’s History
All Wikipedia pages’ edits are saved, and the site makes it easy to view changes.

If you’re interested in seeing a page’s history, simply click the “View history” tab on the top right of any page. As well as seeing recent edits, you can click “Compare selected revisions” to see then-and-now versions of the content.

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Internet Research Tips

About to do a training for some of my team on how to master internet research. Here are some of the excellent tips on how to optimize Google searches that I will be sharing:

1. Use unique, specific terms – It is simply amazing how many Web pages are returned when performing a search. You might guess that the terms blue dolphin are relatively specialized. A Google search of those terms returned 2,440,000 results! To reduce the number of pages returned, use unique terms that are specific to the subject you are researching.

2. Use browser history – Many times, I will be researching an item and scanning through dozens of pages when I suddenly remember something I had originally dismissed as being irrelevant. If you can remember the general date and time of the search you can look through the browser history to find the Web page.

3. Don’t use common words and punctuation – Common terms like a and the are called stop words and are usually ignored. There are cases when common words like the are significant. For instance, Raven and The Raven return entirely different results.

4. Set a time limit — then change tactics
Sometimes, you never can find what you are looking for. Start an internal clock, and when a certain amount of time has elapsed without results, stop beating your head against the wall. It’s time to try something else:
> Use a different search engine, like Yahoo! Bing, Startpage, or Lycos.
> Ask a peer.
> Call support.
> Ask a question in the appropriate forum.
> Use search experts who can find the answer for you.

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The Internet is the great equalizer for those who know how to use it efficiently. Anyone can now easily find facts using a search engine — assuming they know a few basic tricks.

Never underestimate the power of a skilled search expert.

All I Need To Know About Someone Is What Was The Last Book They Read

I’m not sure where I picked that concept up from, it’s probably a variation of a famous quote whose author escapes me. But for me there is a lot of truth to the statement. When you find out the last book someone read you can tell a lot about them. When you get them talking about it you can gain incredible insight into who they are and what motivates them.

In my case I picked up a book at the airport for my flight and to help me get into trainer mode. The book I picked up was Decisive, a business management and leadership book by the Heath brothers. It was on the top of a lot of 2013 lists and I had heard of it before. Once I started reading it, I quickly saw some key points I could roll into my next analytics training class.

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Here are some of the key points:

> Most decision are made in an instant and are often just a choice between two options.
> Although helpful, Pro and Con lists are limited in their effectiveness.
> Most business decisions, when looked at a few years later, were failures.

In the book the Decisive, the authors list four tips to help make better decisions:

1. Widen Your Options by eliminating factors that put artificial limits on our choices.

2. Reality-Test Your Assumptions by taking them out of our head and into the real world.

3. Attain Distance Before Deciding, which means don’t rush and gain other perspective.

4. Prepare to be wrong, the willingness to take risks is a challenge for all of us.

Its a great read, pick it up.

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

13 Months in the Philippines – Lesson One – Finding the Right People

Lesson 1 – May 2012 – Finding the Right People

Makati, Metro Manila, Philippines

I took a couple of trips to the Philippines in early 2012 to lay the ground work before committing 100% to moving there lock, stock and barrel. When I was there, one of the things I did was set up some interviews for my first BPO Elite employee.

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Now don’t get me wrong, I ended up with an amazing employee who would become one of my best friends. But the process itself had some serious flaws. Let me break them down. And even though I have extensive experience in recruitment and hiring, I made many of the same mistakes in the process that most managers make. They put it on themselves to do it all, they are the only ones in on the decision-making, and they don’t really look at the available data to help them.

When recruiting. I found out the true power of LinkedIn. I networked with a couple dozen candidates, and narrowed it down to six to interview based on e-mail conversations before I left the US. When I arrived, I set up phone screenings with the six and ended up then conducting two final interviews. Pretty standard stuff and thanks to LinkedIn, all the candidates where qualified to be my very first employee, a recruitment specialist. However, I did all this myself. And even though I have partners and an assistant back in the US, I took it on myself. That’s lesson #1, you cant always do everything yourself. It takes up a lot of time and it makes others think you don’t need or want your help. Next time I do this, I need to delegate and be more inclusive.

The next thing I did wrong was that I didn’t have one of my partners interview with me. I based my decisions on my gut. Now as an analyst, I am kicking myself about this, but as a first time business owner… its a very common mistake. There is tons of data that shows that candidates hired after interviews with more then one person as much as a 100% chance to stick around longer than those interviewed solely by one person.

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The final lesson that comes to mind is that I didn’t do a very good job of understanding the data available when it comes up to the recruitment industry in the Philippines. After being there a while and gathering data and insights, I over paid, I over promised and I over recruited. I hired two, at way more than the market price and I gave them pretty favorable terms. All things that more research would have uncovered.

So In the end it worked out, I got a great candidate who stuck with me thru thick and thin. I just wish I would have hired me the analysts to do the prep work for me the business owner. Hehe!

Analytics Tool > LinkedIn > http://www.linkedin.com

Analytics Concept > Marketing Analytics > http://en.wikipedia.org/wiki/Marketing_analytics#Data_and_analytics

YouTube Resource > http://www.youtube.com/watch?v=6jDjeNJrN14&feature=share&list=PL7EC252B253873D5D

My Analytics Story – My passion is solving problems by bringing together the best talent, cutting edge technology and tried and true methodologies. DMAIPH is all about empowering people towards better Decision-Making through the use Analytics and business Intelligence. This is what I do best. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly for a free consultation about getting more analytics into your career and your business.