Radio DWDD today @ 11am – The Analytics of Blogging

Blogging has been around for quite some time now, but many who venture into blogging do not realize who is reading their blogs, what are they reading, why are they visiting and reading their blogs, and so on.

So, today I have the honor of being a special guest on DWDD to help listeners go through the realms of the analytics of blogging.

The topics I plan on covering include:
– What is analytics?
– What title/position/employee is involved in anlytics?
– What university/college course do you take to learn analytics?
– What kind of companies uses analytics?

And Blogger-specific topics will include:
– Should bloggers learn to use analytics?
– Why use analytics in blogging?
– How does a blogger begin to use analytics?
– Can analytics make the blogger earn money?

Come join me and my good friends Raffy, Ron and Ian to discuss how to get more data into your blogging efforts. Its easy and for the most part its free.
#TODAY 20th March at 11:00AM, the BLOGGERS’ HOUR talks about Blogging and Analytics, and why bloggers need to start measuring their blogs beyond just views and hits. To help us understand how to do this is Analytics Expert Dan Meyer from San Francisco who has set up shop in the Philippines with his advocacy of teaching Filipinos the art of analytics.

Tweet or post your questions in advance using the Hashtag #BLOGGERSHOUR.

LIKE http://www.facebook.com/bloggershour to be notified when the Facebook LIVE stream begins.

Tune in to DWDD 1134 kHz AM or live streaming via http://www.dwdd.com.ph or http://www.ustream.tv/channel/dwdd-katropa-live.

TWITTER:

Listen to the #BLOGGERSHOUR talk radio show, Monday 20th March 11:00AM as we talk about blogging & analytics with Dan Meyer @BPOElite1

 

 

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DMAIPH joins Global Chamber Manila

The other day I had the honor to join the advisory board for the Global Chamber Manila.

http://manila.globalchamber.org/cpages/home

Global Chamber Manila helps members get business done across metro areas!

We are a thriving and collaborating community of CEO’s, executives, and professionals growing business across 500 metropolitan areas. We leverage technology and our collective networks around the world to help member companies grow, reduce risk, be more productive, and succeed faster.

We are the only organization in the world with the mission to grow business from anywhere to anywhere while collaborating with every organization. We help companies, investors and business service providers around the world succeed.

We will be having some awesome events this coming January 16-18 to meet and greet potential members.

To help combat traffic, we have scheduled the launch on 3 different locations at BGC, Makati City and Ortigas Center:

The event is FREE but please RSVP to ensure we can reserve a seat for you. Just click on the link for the locations above. http://manila.globalchamber.org/events

Beverages and light refreshments will be served. See you!

News & Events- DMAIPH is a highly engaged leader, sponsor and participant in analytics events across the U.S. and the Philippines. As an Analytics Champion I write, blog, speak and lecture about analytics in a wide variety of forums. I authored several publications on analytics including my latest book, Putting Your Data to Work. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn more about where I will be talking about analytics next.

DMAIPH is looking for a Talent Management Analyst

Job Description for DMAIPH Talent Management Analyst

DMAIPH is looking for an exceptional candidate to fill a very unique role in our analytics training, consulting and outsourcing business.

DMAIPH is an international analytics firm with offices in both the U.S. and the Philippines that specializes in providing analytics themed training, consulting and outsourcing to its clients.

We currently employee over 50 employees here in the Philippines who are assigned to providing customer service, email support and graphic design work for a U.S. based client. This account is a mature account, having been established in 2013.

DMAIPH also conducts analytics training classes facilitated by our President & Founder, Daniel Meyer. Mr. Meyer is an author, public speaker and one of the most sought after analytics experts in the Philippines. Over the past 5 years, Mr. Meyer has trained 1,000s of Filipinos on a variety of analytics topics. We are currently building out a marketing team to grow the training business line.

In addition, DMAIPH has added a new client in January 2017, thanksmama.com . This new business line will be the primary area of responsibility for the Talent Management Analyst.

The role of the Talent Management Analyst has two primary functions; (1) serving as an HR Generalist (Recruitment, Compensation & Benefits, and Employee Engagement) for the thanksmama and marketing team and (2) using a recruitment approach to marketing and filling seats for DMAIPH analytics training classes.

Job Requirements:

  • At least 1 year of recruitment and/or HR work experience.
  • Experience in the BPO industry is a plus.
  • Four-year degree holder in an HR or Marketing related course preferred, but any undergraduate experience is acceptable.
  • Basic MS Excel skills.
  • A strong interest in analytics; using data to driven decision-making.
  • Experience and/or interest in graphic design a plus.
  • Experience and/or interest in social media marketing a plus.
  • At least an average level of English proficiency.
  • A pleasant attitude and professional appearance.
  • A curious mind. Successful candidates will be able to demonstrate how they enjoy solving problems and looking for innovative solutions.

Job Duties:

HR Generalist (50%) – serving as an HR Generalist (Recruitment, Compensation & Benefits, and Employee Engagement) for a team of 10-15 mostly home based employees. Duties include:

  • End to End Recruitment of home based staff for DMAIPH’s outsourcing client, thanksmama.com . Thanksmama is a U.S. based online retailer of baby clothes and accessories. Staff working on the Thanksmama account are home based, Web Content Analysts and Graphic Designers.
  • End to End Recruitment of office and home based staff for DMAIPH’s analytics training business. Staff working on DMAIPH marketing include Junior Marketing Analysts, Graphics Designers and Admin/Office staff.
  • Compensation & Benefits, including payroll administration for both the thanksmama and marketing teams.
  • Employee Engagement, including contracts, employee coaching and discipline for both thanksmama and marketing teams. Existing policies and procedures are in place.

Marketing Analyst (50%) – using a recruitment approach to marketing and filling seats for DMAIPH analytics training classes.

  • Directly target connections via Social Media (Facebook, Twitter, LinkedIn, etc) to be invited to DMAIPH analytics trainings.
  • Conduct e-mail marketing campaigns under the direction of the Business Development Manager.
  • Create, post and share marketing content to attract more attendees for public trainings.

Please note that we are not expecting successful candidates to already have work experience in all of these areas. There will be a large amount of training, coaching and mentoring to get the Talent Management Analyst up to speed. Above all else we are looking for someone who is curious, who is flexible and who can take initiative.

Compensation:

  • Starting salary depends on experience, but the position base is 20,000 PHP a month.
  • After probationary period, health benefits and paid leave will be made available (up to 6 months).
  • Additional performance based incentives can be achieved for filling training classes and meeting HR metrics goals.
  • Up to P2,500 in tax-free allowances.
  • Possible 5-10% performance bonus upon normalization.
  • Complete 40 hours of work. This is a full-time job commitment.
  • Annual performance evaluation and compensation increases.
  • Standard employee benefits as mandated by Philippine law.
  • Company lap top and mobile phone may also be provided.

Location:

This position is primary home based. There will be a need to go into the field to attend job fairs, DMAIPH training events and occasional conference and workshops. There may also be a need to report to our Ortigas office for meetings and trainings. During the onboarding and probationary period, the Talent Management Analyst may be required to come into the office regularly until they are fully up to speed.

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Analytics Jobs – DMAIPH hires, refers and connects Filipino analytics talent. The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Working with DMAIPH to find work, hire analytics talent or set up analytics teams will ensure you are tapped into the best of the best when it comes to analytics in the Philippines. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out how to take advantage of this booming opportunity.

 

The Four P’s of Marketing for Analytics Training

I get asked a lot about how I apply the 4 P’s of Marketing to my analytics training business.

The 4 P’s (Product, Place, Price, Promotion) of marketing are the foundation of our marketing efforts which have made DMAIPH and Dan Meyer, name brands in the analytics space within the Philippines.

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Our product is analytics training. That in itself is not easy to market.

Over the past few years it has gotten easier as analytics has entered the mainstream consciousness of Filipino businesses. Still, given the propensity for the subject matter to cause nose bleeds among non-data geeks it takes a lot of effort and foresight to be successful.

Product

Big Data Analytics, Business Analytics and HR/Recruitment Analytics are our primary types of training. Our training is for students, for analysts, for professionals using analytics and for decision-makers. Each type and audience taking distinct approaches to market.

Our product is unique in that no one else in the Philippines approaches analytics trainings like I do. Most analytics training is highly technical and narrowly focused on using a certain method or tool. My method is much more universal and focuses on unlocking the analyst inside the participant so they can select the appropriate methodology and/or tool needed for the analytics project at hand.

DMAIPH analytics training in the Philippines is what we do, and are very, very good at it.

Place

Our place is generally in Metro Manila, specifically Ortigas. Most of our trainings are conducted in hotel function rooms or business conference rooms. I have trained groups as small as 4 and as many as 80. However, the size and location though, our place is getting into the minds of the audience to educate, enable and empower the use of data in decision-making.

We have done trainings outside Metro Manila, anywhere in the Philippines is possible. I have also adapted my training for speaking engagements at conferences and workshops, as part of analytics expert panels and in college class rooms.

DMAIPH analytics training can happen just about anywhere, for any audience of any scope or level of knowledge. Our flexibility allows us to go to any place to train people to use analytics.

Price

Our price is now about 6,000 PHP a head per training. That is right in the middle of the market. There are more expensive ones that offer certain technical perks, but when it comes to a generalist approach to analytics we are the best bang for your buck.

We constantly look at competitors to make sure we set our price accordingly. The market dictates our price given the plethora of training options out there available to potential customers.

We also base venue, scope and size of each training on certain revenue targets to make sure we optimize our time and investment to assure handsome profits.

DMAIPH’s pricing is above all else fair. Our goal is to charge a competitive price that reflects the wide range of choices our customers have to get training on analytics topics.

Promotion

We promote on Facebook, via LinkedIn and using e-mail marketing. We also use the book and marketing visuals like tarpaulins and flyers at job fairs and business conferences.

We make great use of selling our brand, which is built on my experience of 20 years doing analytics and reputation of being one of the top minds in analytics in the Philippines.

DMAIPH stands for quality analytics training based on real world insights and cutting edge techniques delivered in an easy to understand way.

Adding key metrics to the 4 P’s of your organization’s marketing strategy is something DMAIPH can help you with.

Business Strategy with Analytics – Aligning a business strategy to drive an organization forward requires a robust analytics solution. Businesses who have good analytics tend to be much more profitable and efficient then ones that do not. DMAIPH has helped dozens of companies in both the U.S. and the Philippines with adding more data analysis in their business strategy. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out what we can do to help you align your business strategy with analytics. 

Survey Results: Devote More Time For Data Analysis

Most Analysts Spend 50% of Their Time Finding Data

% Finding Analyzing Reporting
10 12% 6% 33%
20 14% 10% 39%
30 20% 31% 24%
40 6% 14% 2%
50 31% 16% 2%
60 14% 18% 0
70 0% 0% 0
80 0% 2% 0
90 0% 0 0
100 0% 0 0
       

Most analysts spend most of their time finding data.

Among other thing this can mean they are setting up data mining or data gathering process to look for the data or it can mean they reviewing their data for relevancy.

My experience is that when you spending this much time on the finding the right data phase it reflects a poorly structured data environment or a unfamiliarity with the data needed.

Dirty data is also a big time waste.

Experience is the best solution for challenges with finding data. The fact the finding phase % is so high speaks to both the explosion in the 3 V’s of Big Data (Velocity, Volume and Variety)  as well as the number of analytics newbies.

To me this should be no more than 20% of your time.

I expected finding data would be the biggest chunk, but was surprised that over 50% of my analyst connections using at least 40% of their time finding data.

If you have one day to answer a key business question, this means you are using your entire morning just finding the data.

When you get back from lunch you haven’t even started the actual analysis yet and the clock is ticking.

Data is based on a survey I sent to 3,000 of my LinkedIn connections who are either analysts or work closely with data and analysis.

Analytics Survey – DMAIPH conducts quarterly analytics surveys to collect data on current trends in analytics. We specialize in surveys that assess analytics culture and measuring how aligned an organization is to using data and analytics  in its decision-making. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out more about how DMAIPH can conduct surveys to help you assess the analytics culture in your business.

Most Analysts Spend 50% of Their Time Finding Data

Most analysts spend most of their time finding data.

% Finding Analyzing Reporting
10 12% 6% 33%
20 14% 10% 39%
30 20% 31% 24%
40 6% 14% 2%
50 31% 16% 2%
60 14% 18% 0
70 0% 0% 0
80 0% 2% 0
90 0% 0 0
100 0% 0 0
       

In fact, most analysts I know spend 50% of their time finding data.

Among other thing this can mean they are setting up data mining or data gathering process to look for the data or it can mean they reviewing their data for relevancy.

My experience is that when you spending this much time on the finding the right data phase it reflects a poorly structured data environment or a unfamiliarity with the data needed.

Dirty data is also a big time waste.

Experience is the best solution for challenges with finding data. The fact the finding phase % is so high speaks to both the explosion in the 3 V’s of Big Data (Velocity, Volume and Variety)  as well as the number of analytics newbies.

To me this should be no more than 20% of your time.

I expected finding data would be the biggest chunk, but was surprised that over 50% of my analyst connections using at least 40% of their time finding data.

If you have one day to answer a key business question, this means you are using your entire morning just finding the data.

When you get back from lunch you haven’t even started the actual analysis yet and the clock is ticking.

Data is based on a survey I sent to 3,000 of my LinkedIn connections who are either analysts or work closely with data and analysis.

Analytics Survey – DMAIPH conducts quarterly analytics surveys to collect data on current trends in analytics. We specialize in surveys that assess analytics culture and measuring how aligned an organization is to using data and analytics  in its decision-making. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out more about how DMAIPH can conduct surveys to help you assess the analytics culture in your business.

Engaging and Sharing on LinkedIn

Given the nature of LinkedIn as a social network for professionals, I try to devote as much time as connecting with people like you as possible.

I want to hear your story. What is it that you do? Perhaps there is an opportunity for us to collaborate in some way.

As for me, I really do 3 things that flow out of my passion to help people use data and analytics to empower more data-driven decision-making.

I talk about analytics.

I consult on analytics.

I lead using analytics.

That’s pretty much it.

Analytics training is something that just about every business can benefit from. Being exposed to new ideas and approaches to using data allows a business to stay on the cutting edge of big data and data science. That’s what I love to do. Empowering the use of analytics.

Taking the time to look inward and assess where an organization is with analytics and where they would like it to be is a huge priority for those who get the power of optimizing business data. This is how I help. Defining analytics cultures.

Managing a small, virtual based team of analytics talent based in the Philippines allows me to also offer a solution to many organization’s biggest analytics challenge; shortage of top talent. This is how I make life easier. Expanding the team.

IMG_1310So that’s what I do. I love to do these things and I do them well. What about you?

What are 2-3 things you love to do? I’m betting there is an opportunity there to add value to each other’s network.

And that is the beauty of LinkedIn.

 

Being Part of Something Bigger Than Yourself

I share a lot of content. Sometimes I post in groups and on pages. Sometimes I speak at conference and seminars. Sometimes I do in-house training and consulting. Sometimes I blog or publish. And sometimes I e-mail.

It is only the last one that I generally get any negative energy from. I send out thousands of emails in the average month to a % of my combined almost 20,000 friends, connections and followers.

My emails are clearly not spam. They are generally attempts to open a conversation, solicit feedback or ask a question. I work hard to make sure they are relevant to the audience and will engage at least a small % of the people I have connected with.

I never send anything to people who have not already agreed to be part of my network. In fact the whole idea of joining a social network is to share experiences, discover new opportunities and add value to the lives of others.

Yet, every so often one of my email is met with a single word. A reply that lets me know my attempt to connect with this person who is already in my network was not appreciated.

Unsubscribe.

Remove.

Stop.

Now if this was a purely marketing email that was email blitzed and spammed to a mass audience, then that night be acceptable.

But my emails are thoughtful and I take time in crafting both the message and making sure to the bet of my ability that the audience will benefit from the conversation.

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A one word, negative reply mostly like means that the recipient did not read the message. Likely they are too busy, too important or too bothered to take the time.

Some would advise not to take it personally. Just delink them and move on.

But if you know me, you know I do take it a little personal. I took my time to include them in my network and try and engage them. How is that not a little personal?

I am looking for a network of people who actually believe they can do things to make the world a better place. I still have faith in the value of interpersonal connections, even if most people think the point is lost.

 

When  I get one word replies, it just means I have more networking to do.

My Analytics Story – My passion is solving problems by bringing together the best talent, cutting edge technology and tried and true methodologies. Empowering people towards better decision-making through the use analytics and business intelligence is what I do best. I am DMAIPH or Decision-Making, Analytics & Intelligence in the Philippines. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly for a free consultation about getting more analytics into your career and your business.

Five LinkedIn Tips To Grab Attention From A LinkedIn All-Star

By now its clear that LinkedIn is the best way to network for job openings, new clients and professional partnerships. There really is nothing else like it when it comes to linking you to new opportunities.

As I’ll be speaking to a half dozen audiences in the next few weeks on a range of analytics topics, the one point of advice I will give every attendee is to get the maximum out of LinkedIn.

Here are 5 tips that guide me in being a LinkedIn All-Star:

  1. Have a professional AND engaging profile picture. You can go a little casual here with dress, but you definitely need to maintain a professional appeal to people. Make sure you smile and look engaging. It’s a biased and unfair world, but looks really do matter. I’ll be honest, my blue eyes are a selling point so I make sure they standout. We all have our own eye catching features… don’t waste them.
  2. You need a catchy headline. Use the space at the top of your profile wisely. I use my tagline, making data-driven decisions. It needs to stick. Think of catchy logos, mottos and taglines and use something that is personal to you and shows your passion.
  3. Use the summary wisely. This is like your cover letter or professional objective. What you write here greatly impacts how much further a recruiter will read. Like the headline it has to speak to your passions and show a real person not just another job seeker. Keep it short and simple. 2-3 sentences that engage and enchant. I talk about training and analytics the merger of my passion and my top skill set.
  4. Get some great recommendations. Focus on finding advocates who will sell you based on solutions you have provided, problems you fixed or business that you generated. These recommendations are the only thing that’s proof you are good at what you say you are good at. Maximize their effectiveness like I did by asking people who can talk about what I did to make their lives better.
  5. Join lots of relevant groups. Groups are the best way to expand your network and connect with people who are doing the same things you want to do and/or can influence hiring decisions. LinkedIn is all about networking and posting and sharing on groups is the key to being noticed. Get and stay active.

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Here is the original article I based my five tips on. They are pretty universal, but you can always take the extra 10 seconds to share your source and give credit: http://www.ion-search.com/news/5-ways-to-ensure-that-your-linkedin-profile-grabs-a-recruiters-attention-social-hire/

Ten Tips to Make Your LinkedIn Profile Stand Out

There are over 300 million members on LinkedIn including about 3 million in the Philippines. You can use LinkedIn to do a lot of things to enhance your career including:

> Manage your professional identity.
> Build and engage with your professional network.
> Access knowledge, insights and opportunities.
> Share your company’s brand and culture.

Most People still have not taken advantage of all the things LinkedIn has to offer. Here are Ten things you should be doing to optimize your profile:

social media1

1. Define yourself.
2. Have a great picture.
3. Add a summary.
4. Use of keywords.
5. Ask for recommendations.
6. See who has viewed your profile.
7. Join groups.
8. Mention volunteer work.
9. Connect to people where you want to work.
10. Stay active, post, follow and share.

Want some ideas on how to buff out your profile, check my All-Star profile. Hehe!

https://www.linkedin.com/pub/dan-meyer/4/771/675