Stone Age Analytics

I was chatting with a friend about Peter Drucker’s famous quote, “Culture eats strategy for breakfast.”

He made a point that made me think this lesson is still hard to actually put into practice even though it’s a 50+ year old concept. In fact the idea that a good culture is more important than a good strategy is as probably as old as man.

My reply was the best run caves where probably run by the caveman with the most efficient hunters and gathers, who felt a common purpose that their leader empowered in them.

In many senses, analytics has been around since day one. Even before we had basic math, just by observation cave men that survived told stories to explain where the best hunting grounds where and things like saber toothed tigers are bad for your health.

Centuries before Lean and Six Sigma, human engaged in process improvement. And Im sure the smartest cave man (or woman) in the cave ended up being the data guy who did some kind of simple analytics to advice the chief on who was the best hunter and who was the best candidate to use as bait to stampede a mammoth into a box canyon.

My point is, analytics is not anything new. In fact most businesses don’t have good analytics because they think its too complicated and too expensive. Now maybe employing a data scientist to build a state of the art predictive modeling tool, is a bit to Space Age for some, but everyone needs to have at least Stone Age Analytics.

That’s where DMAIPH comes in. We specialize in helping companies who feel like their analytics are stuck in the Stone Age evolve.


Analytics Training – DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s