Why Analytics Projects Fail: #3 – Lack of Management Support

Nothing sucks more for an analyst than taking on an analytics project without support from above. Great analysts are generally only great if they have bosses who advocate for more analytics.

If no one at the top really understands the benefits of implementing your project, if the leadership will continue to use their gut in decision-making regardless of what your project achieves, then start updating your resume. This outcome happens often when the company does not have a business culture supportive of data-driven decision-making.

In this day and age, good analysts are hard to come by…. You can make more money and be happier somewhere else. Trust me. The chances of you being able to turn analytics naysayers into big data believers is highly unlikely.

That said, if you chose to give it a try… here are a few thoughts on how to get management to become more supportive of your analytics project.

Watch the Brad Pitt movie Moneyball. It will inspire you. Read the book Enchantment by Guy Kawaskai. It will empower you. Im not joking. You cant do this on your own.

After that, then you need to do a few things.

First find the person in upper management most likely to get on board. Ask them to help you. Show them data that will outline the better new world after your project is complete. Tell them about analytics success stories (like Moneyball). Let them see your passion for data-driven decision-making. You need  Brad Pitt.


Next, using the concept of Enchantment, determine what is it about you and your project that will build trust. Will it create more transparency? Will it mitigate risk? Something that demonstrates how this project will increase the level of trust between everyone.

You also need to be likeable. Your project needs to be likeable too. What is it about the project that will make people happy? Who gets a better report, faster and with more useful data? Who gets to start using a business dashboard to make quicker and better decisions? What will each of the stakeholders like about this project.

And then you roll out the great cause. The monetary value generated from implantation. The level of risk mitigated. The better intelligence on competitors or about your market. What will be that great cause?

So now you are in a better position to be Jonah Hiil and go start changing minds and swinging opinions about your analytics project.

Analytics Culture – The key to using analytics in a business is like a secret sauce. It is a unique combination of analytics talent, technology and technique that are brought together to enrich and empower an organization. A successful analytics culture is not easy to create, but DMAIPH can show you how. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can build a strategic plan to turn your company into analytics driven success story.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s