Tag: Business Strategy

13 Months in the Philippines – Lesson 13 – May 2013 – Exit Plans

Lipa City, Batangas, Philippines

At the end of April, I set a line in the sand. If we couldn’t line up enough co-marketed trainings and consulting gigs by the middle of the month, I would pull up stakes and head back to the US for a while. As the days went on we had several set backs as a key marketing partner decided to cancel the four training dates we had set up in May and a couple of potential consulting clients decided to wait on our training. In looking at expenses as well as several pressing personal issues it became pretty clear by the middle of the month that it was time for another change.

In looking at the amount of money we would need to keep things going versus the short-term revenue options the analytics suggested taking a pause and trying again once we have more capital. A lot of companies use data and analysis to look at where they’ve been, but not as many use analytics to help predict behavior. I think any solid predictive analytics exercise would suggest that there is a lot of money to still be made doing what we started. The market is there. The need is there. The raw talent is there. It’s just a matter of a better plan with more dedicated partners.

At about the same time, my partners also decided to officially disband BPO Elite. It has kind of just hung our there as an empty shell since October. I occasionally used the name and identity for people who new me as the man behind BPO Elite before I launched DMAI. It was a pretty sobering day to say the least when two years of work came to an end. However, it severed its purpose. It opened up doors, it allowed me to have the time of my life and it helped a lot of trainees achieve their dreams of finding jobs.

So after 13 months, I got on a plane and headed back to the United States a man who will never have to say he didn’t go all in for the sake of chasing his dream.

Little did I know, the labor and hard work of these past 13 months laid a foundation that would soon led to some amazing opportunities to come back and try it all again.

Analytics Tool > Business Intelligence Applications > http://www.gatner.com

Analytics Concept > Predictive Analytics > http://en.wikipedia.org/wiki/Predictive_analytics

YouTube Resource > http://www.youtube.com/watch?v=BjznLJcgSFI&feature=share&list=PL8D46F50D27222FD4

My Analytics Story – My passion is solving problems by bringing together the best talent, cutting edge technology and tried and true methodologies. DMAIPH is all about empowering people towards better Decision-Making through the use Analytics and business Intelligence. This is what I do best. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly for a free consultation about getting more analytics into your career and your business.

Lesson 9 – January 2013 – New Beginnings

139Ortigas, Metro Manila, Philippines

January 2013 got off to a great start. I set up a training, had a partnership with an events management company set up one in February, I filmed my first promotional video, and we had an official kick off party launch. I looked back at all the lessons I had learned in 2012 and focused in on two key ones; better marketing partnerships and charging more for the trainings.

There are so many important elements to a good marketing campaign. I learned a lot during my time with Wells, but hadn’t done a great job of them up till now. One thing was we needed a video. Something with me talking about analytics in away that gave people a chance to both better understand the topic and walk way feeling that I’m the best person to teach them about it. After some miscues we finally got it right. Another lesson is to have another voice be the one talking me up. We partnered with an events management company to get me in the media and put some polish on things. I guested on a number of TV and Radio shows and we started to sponsor more high profile events.

The next thing to do was reload the staff. At the end of 2012, I was down to one staff and no trainees. I decided to go all in with hiring more staff to help with the marketing and get our message out much broader then before. And with the media exposure we had content, we just needed to get it in front of as many people as possible. Based on the data available, I knew that our best bet was to train young professionals who could pay 3000 PHP for the training and then refer friends and co-workers. So that was the heart of our plan.

At the end of the month I was exactly where I wanted to be, the business had every sign of taking off and reaching the heights I had in mind.

Analytics Tool > KD Nuggets > http://www.kdnuggets.com/

Analytics Concept > Cost Benefit Analysis > http://en.wikipedia.org/wiki/Cost%E2%80%93benefit_analysis

YouTube Resource > http://youtu.be/A0rFj0WVqDQ

My Analytics Story – My passion is solving problems by bringing together the best talent, cutting edge technology and tried and true methodologies. DMAIPH is all about empowering people towards better Decision-Making through the use Analytics and business Intelligence. This is what I do best. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly for a free consultation about getting more analytics into your career and your business.

13 Months in the Philippines – Lesson 6 – October 2012 – You Can’t Go Home Again

004Alabang, Metro Manila, Philippines

October was a crazy month. Started out with an office in Taugig. Then spent most of the month in Clark. End the month back in California for vacation. Each story could be its own blog post, but for the sake of moving the narrative along, I’ll just briefly touch on each.

We found this great office space in Taugig. It wasn’t the best location, but good enough. It wasn’t the perfect size, but more than enough for our first year or so. And it was very reasonable as far as price and lease terms. The problem was we weren’t making enough money to cover the cost and my partners felt it to risky to keep the office with the hope that we eventually start making positive revenue. It would have made a great home. I’m still convinced that was a huge mistake because with a dedicated space I could have been running all kinds of trainings and seminars there. Anyway, it’s another simple analytics exercise. Basic accounting is always a foundation of any analytics exercise. Are you brining in enough money to pay the bills?

Going to Clark was a pretty cool experience. I got used to taking the MRT from Makati to QC everyday, I like the drive on the NLEX, and I felt at home in Clark. Being an old American Air Force base in the middle of one of the most beautiful parts of the Philippines, it felt like I was in Florida. Having grown up in a military family and spending most of my childhood summers in Florida… its was like being home again. Getting out into the provinces on a regular basis reaffirmed my belief that the future of the BPO industry is not in Manila. Things didn’t work our with your client, but I made a lot of connections in Clark that will always be worth the lost time on the failed project. One of the key lessons here, understand the amount of effort it takes your workforce, clients and/or customers to travel to get to you. A lot of companies don’t really analyze the market they are set up in, especially when it comes to recruiting talent.

At the end of October we came back to the US for a mini vacation and it was well-timed. BPO Elite was dying, the family needed some comfort time back home and it was just in time to catch the Giants winning the World Series. However, after spending six of the most amazing months of my life in the Philippines, it really didn’t feel like home. Its a lesson I’ve known since I spent a semester of high school in Japan, but home really is where the heart is. And for so many reasons for me that’s no longer the US. It’s the Philippines. You cant go home again, because where ever you are passionate and feeling alive… that’s where home is. And its the hardest part of analytics to understand… because there are no number or datapoints involved.

Analytics Tool > Microsoft Power Point > http://office.microsoft.com/en-us/powerpoint/

Analytics Concept > Process Improvement > http://en.wikipedia.org/wiki/Process_improvement

YouTube Resource > http://youtu.be/Q89qAbAAR3Q

My Analytics Story – My passion is solving problems by bringing together the best talent, cutting edge technology and tried and true methodologies. DMAIPH is all about empowering people towards better Decision-Making through the use Analytics and business Intelligence. This is what I do best. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly for a free consultation about getting more analytics into your career and your business. 

13 Month in the Philippines – Lesson 5 – September 2012 – Cracks in the Pavement

IMG_0994 Clark, Pampanga, Philippines

In September we stated working for a client that at first seemed to be a wonderful opportunity. They asked us to help them set up a manpower staffing business in Clark, Pampanga. It was a very interesting proposition. We would go out and sell the business and get a 50% commission on any business we brought in the door. We were given an office space, internet access, business cards, a business proposal and we found a list of potential clients to market too. We started doing a multi channel sales campaign with an e-mail blitz, phone call and in-person meetings. We also did some deep dive competitor research including mystery shopping. And we networked with the government agency in charge of the Clark Freeport Trade Zone. But we made a lot of assumptions and mistakes and after about three weeks of travelling from Makati to Clark (about 2 hours each way), things hadn’t worked out the way we had hoped for. Let’s look at a couple of the issues and analyze them.

1. We decided to set up shop in an area we were not at all familiar with. To mitigate this we hired a local with manpower experience.
2. We had to spend a lot of time travelling, so we had a small window for meetings. So we made sure all appointments where confirmed the day before.
3. We wanted to get to know the way things worked. So I networked with several key people via LinkedIn and in person appointments.
4. We didn’t have any upfront revenue. We got our client to pay most of the upfront costs for marketing and promotions.
5. We need to get our name out there. We sponsored a job fair and I got a speaking engagement at the event.
6. We had to assess the market opportunity. I had a couple of trainees build a prospective client database and map out locations.

So all things looked good. We had a great opportunity, I had applied a lot of analysis and we were ready to go.

But there were crack in the foundation and they had nothing to do with my analysis or our strategy. They had to do with people.

Even the best laid plans don’t work our if you cant count on the people to execute the plans. Partners got distracted, staff had to deal with personal challenges and personal life started to suffer from professional stresses. By the end of September there were more cracks in the pavement then I had cement to fill them with.

But it was still so much fun, so much adventure, so much excitement I just rolled with the blows and kept pushing forward!

Analytics Tool > Tableau Public > http://www.tableausoftware.com/public/

Analytics Concept > Competitor Landscape > http://en.wikipedia.org/wiki/Competitive_intelligence

YouTube Resource > http://www.youtube.com/watch?v=bj1q4zunuN0&feature=share&list=PL8D46F50D27222FD4

My Analytics Story – My passion is solving problems by bringing together the best talent, cutting edge technology and tried and true methodologies. DMAIPH is all about empowering people towards better Decision-Making through the use Analytics and business Intelligence. This is what I do best. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly for a free consultation about getting more analytics into your career and your business. 

13 Months in the Philippines – Lesson One – Finding the Right People

Lesson 1 – May 2012 – Finding the Right People

Makati, Metro Manila, Philippines

I took a couple of trips to the Philippines in early 2012 to lay the ground work before committing 100% to moving there lock, stock and barrel. When I was there, one of the things I did was set up some interviews for my first BPO Elite employee.

elite-strategy-hi-res-21.jpg

Now don’t get me wrong, I ended up with an amazing employee who would become one of my best friends. But the process itself had some serious flaws. Let me break them down. And even though I have extensive experience in recruitment and hiring, I made many of the same mistakes in the process that most managers make. They put it on themselves to do it all, they are the only ones in on the decision-making, and they don’t really look at the available data to help them.

When recruiting. I found out the true power of LinkedIn. I networked with a couple dozen candidates, and narrowed it down to six to interview based on e-mail conversations before I left the US. When I arrived, I set up phone screenings with the six and ended up then conducting two final interviews. Pretty standard stuff and thanks to LinkedIn, all the candidates where qualified to be my very first employee, a recruitment specialist. However, I did all this myself. And even though I have partners and an assistant back in the US, I took it on myself. That’s lesson #1, you cant always do everything yourself. It takes up a lot of time and it makes others think you don’t need or want your help. Next time I do this, I need to delegate and be more inclusive.

The next thing I did wrong was that I didn’t have one of my partners interview with me. I based my decisions on my gut. Now as an analyst, I am kicking myself about this, but as a first time business owner… its a very common mistake. There is tons of data that shows that candidates hired after interviews with more then one person as much as a 100% chance to stick around longer than those interviewed solely by one person.

540

The final lesson that comes to mind is that I didn’t do a very good job of understanding the data available when it comes up to the recruitment industry in the Philippines. After being there a while and gathering data and insights, I over paid, I over promised and I over recruited. I hired two, at way more than the market price and I gave them pretty favorable terms. All things that more research would have uncovered.

So In the end it worked out, I got a great candidate who stuck with me thru thick and thin. I just wish I would have hired me the analysts to do the prep work for me the business owner. Hehe!

Analytics Tool > LinkedIn > http://www.linkedin.com

Analytics Concept > Marketing Analytics > http://en.wikipedia.org/wiki/Marketing_analytics#Data_and_analytics

YouTube Resource > http://www.youtube.com/watch?v=6jDjeNJrN14&feature=share&list=PL7EC252B253873D5D

My Analytics Story – My passion is solving problems by bringing together the best talent, cutting edge technology and tried and true methodologies. DMAIPH is all about empowering people towards better Decision-Making through the use Analytics and business Intelligence. This is what I do best. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly for a free consultation about getting more analytics into your career and your business.