Category: Small Business Analytics

DMAIPH and Sonic Analytics is looking for a Marketing Analyst/Administrative Assistant

http://www.sonicanalytics.com/

Sonic Analytics is an analytics-centric consulting, outsourcing and training company with teams in the United States and the Philippines. We specialize in corporate analytics consulting, public analytics training and small and medium business analytics outsourcing. We maintain an office in Ortigas, Pasig City.

We are seeking an Administrative Assistant, which is a full-time entry-level business operations position. The position is predominately office based, working out of our Oritgas location. We are looking for a flexible, hard-working and analytics minded individual to take on the following tasks:

  • Prepare Monthly Ledger
  • Meet with book keeper for tax reporting once a month
  • Safe keep Permits, Government Certificates, Receipts and other business documents if needed
  • Update expense and income trackers
  • Act as a POC for any analytics seminar/service related inquiries
  • Provide guidance to interns/OJT
  • Help develop an effective marketing campaign
  • Attend events on behalf of Sonic Analytics
  • Assist with setting-up public and in-house seminars
  • Assist with Payroll

Successful candidates need to meet the following requirements:

  • Previous work experience working in an office environment and/or customer service.
  • Familiar with MS Office, particularly MS Excel.
  • Basic understanding of business analytics and using data to solve problems.
  • Strong internet research skills and knowledge of social media.
  • Strong communication and organizational skills
  • Self-motivated and a willingness to learn
  • Above average written and conversational English.
  • A bank account with BPI or the ability to open a bank account

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Basic compensation: Base monthly salary is P12,000.

  • – Up to P2,500 in tax-free allowances.
  • – 5-10% performance bonus upon normalization.
  • – Complete 40 hours of work. This is a full-time job commitment.
  • – Regular Hours are 9:30am-6pm, Monday to Friday.
  • – Annual performance evaluation and compensation increases.
  • – Standard employee benefits as mandated by Philippine law.

Interested candidates should send their most recent resume to jen.ifer@sonicanalytics.com for consideration.

Analytics Jobs – Sonic Analytics in partnership with DMAIPH; hires, refers and connects Filipino analytics talent. The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Working with DMAIPH to find work, hire analytics talent or set up analytics teams will ensure you are tapped into the best of the best when it comes to analytics in the Philippines. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out how to take advantage of this booming opportunity.

How to Build Your Business Strategy

Business strategy is something that comes naturally to me. I’m good at anticipating challenges, at doing research to assess the risk and reward to multiple options and I love to use data to validate or refute initial findings.

Though easy for me, I have found that being successful with business strategy is not as natural for most business owners, senior managers and decision-makers.

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When I set up my first company, it was based on a year of research and lots of networking. When I launched my second business it was based not just on research and networking, but learning from the mistakes made the first time with financial planning and partner relationships. Now on my third business, having taken the best of everything that worked before and finding ways to mitigate the things that went wrong before.

Now, for most business leaders you can’t just hit the rest button every few years, but you should hit the reset button on your initial strategy. Adapt to changes in the market. Glean new insights on cutting edge technology. Stay on top of industry trends.

That’s the first key to business strategy. Understanding that it is a continual process that evolves. Many businesses fail because they don’t change with the times or because leaders just stick with what has always worked. That’s dinosaur thinking.

Any good business strategy has to adopt a continuous process improvement policy, using something Six Sigma or Lean to keep things form getting stale.

A good business strategy also seeks out new technologies that can disrupt both their business and their business marketplace. What was cutting edge and trendy six months ago most likely be as effective six months from now. Good Business intelligence tools that can do cool data visualizations and build business dashboards help us stay ahead of the game. I show a lot of people how to do this using Tableau Public, which is free and easy to learn.

The next key to business strategy is integrating customer insights into everything you do. If you don’t listen to your customers, if you can’t predict what they need, and if you have a strategy that puts profit before customer experience you will probably fail.

It amazes me when I see bad customer service, products that no longer meet customer needs being produced and unimaginative marketing campaigns. In this day and age, with access to our customers at unprecedented levels, there is no excuse for failing to get it right the first time.  We do a lot of surveying and engage using social media to stay connected.

The third key I include in my business strategy planning and consulting is understanding the competitive landscape. Knowing where we stack up in the marketplace, what are our strengths and weaknesses, what is hot and what is not… you need to put as much focus on what is happening outside the business as you need to know what’s happening inside.

Almost everyone I talk with about their competitors share with me one common feeling… I don’t really know what my competitors are doing. In fact a high percentage even struggle to identify who their key competitors are. We are active in industry organizations, online social media groups and attend competitors events to stay up to date.

Business strategy is a lot more than just business intelligence, customer insights, and competitive landscapes, but it is a good start. If you are able to add these to financial models and demographic data, you will have a well-rounded business strategy. And then its just a matter of keeping it fresh, resetting it every so often to make sure you don’t become a dinosaur.

Let me know if I can help. In the past few years I have helped companies of all shapes and sizes refine their business strategy using my keys to success.

Business Strategy with Analytics – Aligning a business strategy to drive an organization forward requires a robust analytics solution. Businesses who have good analytics tend to be much more profitable and efficient then ones that do not. DMAIPH has helped dozens of companies in both the U.S. and the Philippines with adding more data analysis in their business strategy. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out what we can do to help you align your business strategy with analytics.

Probing For Curiosity

Finding a good assessment to measure curiosity is something I am always looking for. Lots of ways to try and find it, but a true penchent towards curiosity can still be elusive during the hiring process.

Lot’s of probing questions like, asking candidates to explain how they solve problems and what they do when they come across something unexpected is a good start.

Taking personality tests like the MBTI and its ilk is another way.

Giving them a quick research assignment with fairly vague directions and open ended results can also help too.

Reading for fun is also another good indicator.

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Whatever it is you do, make sure its something you are probing for.

Of all the data points in HR & Recruitment Analytics, that is the one I care most about.

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

Add Staff in The Philippines With DMAIPH

Our team has a proven track record in meeting the outsourcing objectives of the small and medium sized businesses. We offer a full suite of enterprise solutions, industry leading technology, and talented team of managers and support staff to ensure our clients a smooth, secure and dependable outsourcing experience.

Whether your outsourcing goal is to retain customers, increase revenue, reduce service costs, or break into new markets, we have a solution suitable for your business. We have the capabilities to take on a wide range of outsourcing services, but specialize in the following:

  • Data Entry – Encoding large volumes both hard copy and electronic data sources
  • Competitor Intelligence – Market Research including pricing and competitive date
  • Customer Insights – Using surveys via email, online survey tool or Facebook
  • Demographic and Sales Data – Public Data Mining of government and public record web sites
  • Building Reports and Dashboards using Tableau Public

DMAIPH employs both virtual and office based staff, all of which have call center or BPO experience and are well educated professionals. We offer flexible pricing and competitive rates that no matter who we slice it, will save your business money and give you more bang for your buck.

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Analytics Outsourcing – DMAIPH has successful set up Filipino analytics teams for over a dozen U.S. based businesses. Offering both virtual and office based teams that specialize in problem solving using data, new technology and analytics techniques is our strength. Finding and empowering analytics talent is increasingly challenging, but we have it down to a science. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn more about how to set up an analytics-centric team in the Philippines.

Time Consuming Tasks, Your Small Business Should Outsource

Many entrepreneurs and small business owners reject outsourcing because of the perceived extra cost.

However, they fail to calculate the value of opportunities lost because they sank too much time into energy-sapping tasks best left to others.

DMAIPH has a team of top talent that can take on several of the things you are doing that eat up way to much of your precious time.

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We specialize in:

  • Graphics Design
  • Social Media
  • Market Research
  • Competitor Intelligence
  • Customer Feedback
  • Data Mining
  • Basic Analytics
  • Administrative Support

We can also build you a business dashboard using the free and easy to use Tableau Public (www.tableaupublic.com) business intelligence tool. Our team of analysts will also show you how to use Tableau Public to make more data-driven decisions in your business.

Contact us today for a free consultation. DMAIPH has been providing outsourcing solutions to U.S. based small and medium sized business for over 5 years.  Our offices in the Philippines are set up with state of the art technology and staffed with top local talent.

Analytics Outsourcing – DMAIPH has successful set up Filipino analytics teams for over a dozen U.S. based businesses. Offering both virtual and office based teams that specialize in problem solving using data, new technology and analytics techniques is our strength. Finding and empowering analytics talent is increasingly challenging, but we have it down to a science. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn more about how to set up an analytics-centric team in the Philippines.

Five Things That I Ask My Leadership Team To Do

As our team continues to grow and the type of work continues to diversify, I have been reflecting a lot on the way we approach things. The way we influence those we work with, the words we choose to motivate each other and the commitment we demonstrate to ourselves, each other and our clients all have a huge impact on our success.

Leaders do more than manage. They inspire and empower. They also hold people accountable. Having worked with and for some great leaders over my career, these are the top five things I ask my leadership team to do.

  1. Do The Work. Nothing inspires others more than seeing a person in a position of authority work hard. Putting in the extra effort, making sacrifices and going above on beyond to bet things done. Excelling at what you do is the best way to get others to do the same.
  2. Sharing The Vision. I use the term sound like a broken record a lot… meaning you should share and share and share stories and ideas and dreams that give people a vision of where things are going. In this fractured world, so full of distractions, it’s really not possible overshare your vision.
  3. Carrot And Stick. I use this metaphor a lot to remind my team that we have to be equally well versed in both discipline and praise. That we need to balance being a good cop and a bad cop. Being fair and just, is in the end what all employees want from their leaders.
  4. Don’t just give directions. Explain why things are important. Looks for root causes and not just the symptoms. Take the extra time to write a more comprehensive email, or sit down and explain something a second time, or use visuals to re-enforce why we do what we do.
  5. No excuses. True leaders accept responsibility, hold themselves accountable for failures and offer up solutions to problems. Unsuccessful leaders offer explanations and excuses.

So as we kick into high gear with expansion plans, these are the things I will be doing, sharing, reminding, and educating my team about.

Analytics Leadership – DMAIPH specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

How DMAIPH Uses Analytics > Doctor’s in Houston

I love public data mining projects like this…

Here is what we need:
A list of primary care, internal medicine, general medicine, and geriatric physicians in the Houston area who have written prescriptions for the atypical antipsychotic class of medications.

Specifically:

  • These physician specialties (primary care, internal medicine, general medicine, and geriatric physicians)
  • In these cities in the Houston MSA (Houston, Texas City, Pearland, Friendswood, Clear Lake, Missouri City, Sugarland, Katy, Cypress, Spring, The Woodlands, Tomball, Conroe, Cleveland, Kingwood, Porter, Humble, Baytown, Pasadena, Beaumont)
  • Can we get this mapped into an Excel spreadsheet with the following columns of data:
    • Separate columns for last name, first name
    • Specialty
    • Address
    • Overall volume of Medicare claims for all of the antipsychotic medications (quetiapine fumarate, Seroquel, Seroquel XR, risperidone, Risperdal, Abilify, olanzapin, and Zyprexa).

If you find research projects like this interesting, then DMAIPH is the place for you! 🙂

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Analytics Outsourcing – DMAIPH has successful set up Filipino analytics teams for over a dozen U.S. based businesses. Offering both virtual and office based teams that specialize in problem solving using data, new technology and analytics techniques is our strength. Finding and empowering analytics talent is increasingly challenging, but we have it down to a science. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn more about how to set up an analytics-centric team in the Philippines.

Outsourcing Tip > Make NASA Jealous! Ensure You Have A Smooth Launch Of Your Outsourcing Efforts

The final area that I have seen countless outsourcing efforts fall short is in having a smooth launch. You have put so much time into sizing the opportunity, negotiating the contract, finding the right people, acquiring the technology you need and building a technique playbook, but you aren’t done yet. You still need to roll it out.

When it comes to outsourcing, there is one thing I have never, ever seen. And that is a full delivery of services, exactly as required on target and without any glitches.

Here are a few keys to ensuring that you go live and avert as many potential disasters as possible.
• First of all, have a risk minded person involved. Someone who is great at looking at something and then coming up with a laundry list of things that can go wrong. And then most importantly, have them in charge of eliminating or mitigating the risks.
• Second, have your processes, the workflow, escalation procedures, and other important documents in writing for the team. No battle plan survives first contact unscathed, but the battle will go much better with one.
• Third, brief everyone. Have a pre-kick off meeting, do a walk through, run lots of tests. Do whatever you can to mimic production so that people get used to having to make decisions just like they will when things are live.
• And finally, hapollo11ave a plan to celebrate. Let everyone know what awaits them if they pull everything off. Give them an extra reason to go an extra step. Everyone wants to be part of a winning team enjoying the celebration of a new start.

That is just a few ideas of what you can do to ensure your launch go as smooth a NASA’s putting a man on the moon!

Analytics Outsourcing – DMAIPH has successful set up Filipino analytics teams for over a dozen U.S. based businesses. Offering both virtual and office based teams that specialize in problem solving using data, new technology and analytics techniques is our strength. Finding and empowering analytics talent is increasingly challenging, but we have it down to a science. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn more about how to set up an analytics-centric team in the Philippines.

 

Simple Recruitment Analytics Exercise: Recruit your own Super Hero Team

Here is an example of simple exercise I sometimes include in my recruitment analytics trainings. It’s a good icebreaker/team builder that starts the conversation about how to measure the effectives ness of different roles in a recruitment process.

Situation: There is an asteroid about to hit the Earth. An evil super villain has  created a ray that is attracting the asteroid here.

You need to recruit a team of heroes to complete the following tasks

1.Stop the asteroid from hitting the earth.
2.Find the super villain and stop his ray.
3.Evacuate people from the impact zone in case you can’t stop it

Rules: You must pick 3 heroes and you must stay under budget on their “salaries”.

You can only spend 200 salary points total.

Superman –  150  JLA vs Avengers

the Hulk – 100

Batman – 75

Thor – 100

Wonder Woman – 75

Iron Man – 100

The Flash – 50

Captain America – 75

Green Lantern -50

Hawkeye – 25

Aquaman -25

Black Widow – 25

Hawkgirl – 25

Darna – 50

The discussion is always interesting and most teams come up with a different combination of heroes. Besides the lead in to recruiting, I also talk a lot about how when we recruit, we have to think about what appeals to our target demographic. Which in the case of most recruiting for the BPOs here in the Philippines means 18-24 year olds who like technology, games, super hero movies and anime. Trying to find creative ways to engage them and keep their attention is as big a challenge as any other one facing recruiters.
And for the record, the most common solution is just to hire Superman and save the rest of the money since he can handle all three tasks in a matter of seconds. 🙂
If your organization is struggling with recruiting and retaining talent like so many others are, then you need the equivalent of an analytics superhero to help you save the day.
HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.