I was at the Big Data Analytics Conference 2016 – Ready for the Next One!

Had the honor of being a panel speaker this past November 15, @ the Big Data Analytics Conference 2016 @ Enderun Colleges in Manila.

It was THE analytics event of 2016!

I was part of a panel discussing the topic of “The Future of Big Data Analytics in the Philippines”.

Other topics included Making Big Data Work for You, Powering Effective Marketing through Analytics, Building and Managing Your Data Science Team and a whole lot more.

On 15th of November 2016, Enderun Colleges, together with Global Chamber® Manila organized its 1st Data Science Conference entitled “Big Data Analytics Conference 2016” with a theme of “Making Big Data Analytics Work for You.”

Stay turned for details on the next one, coming in June 2017.

Joined by over 400 attendees, we dove into the deep world of Big Data Analytics. Attendees came from the business, government and public sector, technical, and academic communities to discuss the trends, tools and opportunities big data analytics delivers in your respective fields. Industry experts from all over the Philippines openly shared their best practices and insights to show attendees who to become future leaders in a data-driven environment.

The conference tackled topics ranging from leveraging big data analytics, new business models and opportunities, empowering marketing through data, to understanding what the future holds for big data in the country.

Visit the website set up for the conference to learn more.

>> http://www.bigdataconferenceph.com

DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation on which of our DMAIPH analytics training solutions is best for you.

Analytics for the Small Business Owner

Do you know a small business owner who could use a little help in making their business more profitable and efficient?

I am looking for a half dozen small businesses that I can help then better understand their business data. In exchange for my help I would like to use them as a case study in a new book I am working on.

The new book will be an Analytics Guidebook for Small Business Owners. I have found that while analytics has great success in boosting efficiency and increasing profit in large and medium sized businesses across the U.S., the same has not happened for most small business owners.

So, I am hoping you can refer me to a small business owner you know that might be interested in some help. The kind of help I offer would be to do a simple business intelligence package for them consisting of building a competitor landscape, compiling a demographic profile and collecting customer insights. There are things I specialized in while with Wells Fargo.

In exchange for this package, I would just ask for some access to their data. How they manage expenses, payroll, inventory, and other data rich business processes. I would sign a non-disclosure agreement and not ask for access to any private information, just some raw data to work with.

I am happy to elaborate more, if you know someone who is interested. Thanks for your time and consideration.

Daniel Meyer, Analytics Champion

www.dmaiph.com

Small Business Analytics – The field of small business analytics is just starting to blossom as companies are looking for more data-driven decision-making to prosper in the age of Big Data. DMAIPH is at the fore front of providing analytics training, consulting and outsourcing options to small businesses. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation on how to get more analytics in your small business.

Getting To The Cutting Edge with HR Analytics

When I talk about HR Analytics, like I recently did at SMX as part of the 10th annual HR Congress, I generally break things into 4 topics areas. The four are:

Cutting Edge HR Analytics
Finding the Right Data
Key Analytic Techniques
Actionable Reporting

Teams that are successful in each of these 4 areas, will be ahead of the game when it comes to keeping HR at the forefront of defining, aligning and implementing business strategy.

Cutting Edge HR Analytics happens when you have the right combination of talent, technology and technique. You need the right people using the right technology and employing the right techniques to be successful when it comes to HR in the 21st century.

Being able to find the Right Data at the right time happens when you have the 3 T’s in place. This allows you to have all the data you need to answer business questions at your finger tips. And it allows HR to be the primary source is setting and guiding the execution of business strategy.

You can use Key Analytics Techniques to help you not only find the right data, but also to add new data sources and to build impactful reporting solutions. And you can share your techniques across the organization to empower others to use HR Data to drive business strategy.

The end goal of using HR Analytics is to provide actionable reports that keep the business aligned to its core strategy. By identifying opportunities and risks, by sharing data and analysis across the organization and empowering data-driven decision-making, HR Analytics is the key to success for any business.

If you are interested in learning more and would like to get a copy of Putting Your Data To Work , connect with me via e-mail at analytics@dmaiph.com

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

10 Points Where There is a Need for a Data Science Consultancy

My good friend Albert Gavino recently posted about why there is such a strong need right now for data science consultancies.

Bert is a data scientist in the truest sense of the word. So when he listed 10 reasons, which I think are spot on, I asked him if I could share. The 10 reasons are:

Some (if not most) companies want to get into it, but are not sure if they need it.
They need direction on how to do it.
They need information on how much to invest in data science infrastructure
They need people with skill sets to be able to implement data science
Some are biased towards proprietary software while some like the open source guys like Apache.
CEOs think it’s all about big data
Data Science is continually evolving so don’t ask me about AI and deep learning….it’s still transforming things
How much does it cost to consult for a data science? pretty high because we all know demand and supply in this industry
Recruiters confuse programming languages and tools such as R, Python, SPSS, SAS, matlab, spark, scala, hadoop, hive, mahout (there are just too many out there they would get lost)
There is a gap in our Academic Curriculum where they just teach electives such as Business Analytics which does lack a lot of information to the needs of the industry.

So if the point is not already clear, there is a growing difference between the haves and the have nots when it comes to analytics and data science.

If you want to be with the have and leave all the have nots behind, you have to invest in a good analytics solution, a data science team and some technology to help you handle your big data.

If you want to learn more, please look for my friend Albert Gavino or connect with me. Also, Talas Data Consultancy will be hosting a Data Science Conference on November 26, 2016. I will be there meeting and greeting analysts, data scientists and people interested in how to use data to drive better decision-making.

Analytics Culture – The key to using analytics in a business is like a secret sauce. It is a unique combination of analytics talent, technology and technique that are brought together to enrich and empower an organization. A successful analytics culture is not easy to create, but DMAIPH can show you how. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can build a strategic plan to turn your company into analytics driven success story.

Don’t Let Fear of Technology Doom Your Recruiting Efforts

One of the biggest challenges facing Recruitment professionals across the Philippines (and the world) today is a fear of technology. I hear this all the time when I talk with those involved in recruitment.

We all know recruitment is an expensive and continuous process just as trying to eliminate employee turnover is. Hiring and retaining top talent is the topmost priority for every organization yet few readily embrace the use of recruiting software or applicant tracking systems (ATS).

Given that people represent a company’s most important asset and attracting and selecting the right kind of talent is critical for a company’s successful operation, it is really a no brainer that technology would be a key to success. However, based on both industry research and my own observations, it is the single biggest impediment to successful recruiting in the Philippines.

For some it is a fear of the cost. For others it might be fear of admitting they aren’t very good at embracing technological change. And still others are afraid they will need to rely on someone else to show them how to use the technology. No one is afraid that technological solutions to recruitment won’t help. SO getting past the various causes of apprehension is their biggest challenge.

A good technological solution can connect the dots between you and your candidates. This helps recruiters automate the entire hiring process from capacity planning, career portal, resume management, assessments and interviews, offer management, and extensive reporting and insights into the process.

All in all, you can supercharge your recruitment analytics with the right system to significantly speed up hiring, reduce costs, and improve the overall quality of recruiting and employer branding. .

If you know you need an ATS and are ready to explore, I can help you figure out which of the hundreds of products out there best fits your unique need. Not all of them are super expensive and when compared against the cost of hiring more staff to hire staff, ATS’s generally have a much better ROI.

Know How to Make a Profit

I have been self-employed for 4.5 years now.

Some tell me that’s remarkable, but I am just doing what I do best. Sharing my passion for analytics.

Depending on how you measure success, I have had some pretty good successes. But also some pretty amazing failures too.

I get why so many small business fail. It take a lot of perseverance to rely just on yourself and a small circle of supporters for your livelihood.

So at this point in my career, almost 5 years of being the man after 20 years of working for the man, I know how to make a profit.

First off I have to stick to my plan. Allow for it to evolve and be flexible, but year in and year out I stick to the plan on being the name brand in analytics in the Philippines.

Second, I create a lot of content. If content is good and in my case, I can humbly say it is. People will pay for it. Books, Blogs, Conferences, Public Seminars and In House Trainings all help to generate revenue. Its all from me brain, its all based on content in my head. As long as I can create engaging content, I can make money.

Third, I have to live within my means. Always keep one eye on the future. Trust the right people. Business acumen like that which balances success with failure enough that I can keep going.

The next key is that you have to be connected. Know what’s hot now and what will be hot. I read a lot. I follow a lot of things via social media. I keep myself informed on what’s going on with my customers, my future customers, my competitors and those who can influence my business. In short I am constantly networking.

And finally you have to love what you do. I can’t imagine any small business owner who can survive long without the passion that comes from deep inside. Its near impossible to make a profit without any passion behind it.

So how do I know how to make a profit?

I have lived it.

Let me show you how!

#IamDMAI

Monetize Our Content

It really is not that hard to create a lot of content.

Maybe for me it’s easier than most because I like to talk, I like to write, I like to share and I like to educate.

But it’s still not as hard as so many other things people do every day to make money.

What is hard is creating content that is engaging. That enables curiosity and bring an emotional response. Content that is truly enchanting is rare.

If you can create engaging content, then you should be monetizing it.

There are so many ways to make money off of good content. Sometimes it takes some creativity. Sometimes it takes extra effort. Occasionally you have to spend money upfront to make money long term.

For DMAI we have a lot of content. Here is how we monetize it.

Books are the most traditional method. Given the amount of writing I have done on analytics these past few years, there is enough content for a half dozen books. And there are hundreds more in my head. Publishing a book and selling it on the side at speaking engagements is a nice, but fairly inconsistent revenue stream. But it is a good place to start.

E-Books is less costly than traditional books, but as whole still far popular. Getting people to pay for online content remains a very elusive prospect for most content creators. Still having that option available will add a little more revenue over time for very little cost.

Online only content for sale is another option. One I have as of yet, not tried. But again if there is a such a needs for analytics training and the ability to speak in person is limited, then providing online only content for a reasonable fee makes a lot of sense.

Webinars and videos are additional online revenue options. Getting people to pay for a series of online trainings is not something I have seem work with much success. YouTube kinda makes that nearly impossible. But in some cases, where you an offer a high quality production that delivers as well as the in person trainings do is something that some people would pay for. Need to look into this one some more.

Still though, the best money maker for DMAI is the fees I get when speaking or conducting training. The market price for these events continues to rise as the reality of their not being enough analytics experts to go around combines with the pressure people feel to get more out of their time and look to analytics as the solution.

That is why we are already planning our 2017 training schedule, blocking off dates for big events and getting on the calendars of companies looking for in house training.

Monetizing our content is not hard, it just takes sticking to a plan.

Get In Front of People

The single biggest asset to my business is me.

Knowing this helps guide my strategic plan.

The more I am in front of people talking about analytics the more the business will prosper.

The more people who here me talk about analytics will get excited and start believing they can master analytics too.

The more attendees, trainees and audiences who learn something from me, the more referrals to follow.

Branding for any company is all about building something that sticks in the minds of its customers as it also attracts new customers. Great brands don’t have to market themselves as much as they do just continue to do what they do best.

That has always been the goal of DMAI. To market me to the point where we are the name brand in analytics in the Philippines.

Analytics is something every business needs, but most businesses struggle with. It not easy to use data to empower better decision-making. The boom in big data makes it more challenging. The dearth of analytics talent available makes it seem impossible to many business leaders.

So that is why we need to get me in front of them. To show them how they can unlock their data to tap new prospects and discover new opportunities.

Once they have a sense its not as daunting as they thought, once they feel they can do what I do too, then our brand gains power. With each interaction between me and those who need me, we level up.

That is how we execute our master strategic plan. That’s why #IamDMAI

Engage The Network

Networking. Why do some many people fail at it? What do the great networkers have in common that make them great? What should you do when your networking efforts don’t produce the results you expect?

Asking myself these questions a lot lately.

I know a lot about networking strategy and have seen the master’s do it well. I have a lot of experience in marketing myself and my business. I have built a strong and recognizable brand. In many ways I am an expert on networking.

Yet networking is not easy for me. I am never really satisfied with my results. I am perpetually adding and creating and sharing. It’s in my DNA. But it’s still not easy.

When I talk about analytics I get energized. The more I talk about analytics the more energy I have to put into networking. Passing out business cards while sharing my story is awesome. Having people tell me they follow my blog and enjoy my writing is super awesome. Being in front of a crowd of curious minds who want to know more about analytics is super awesome x 1000.

So for me to engage my network, I can do a lot in person. But there are so many hours in a day I can devote to that. So engaging via social media is key to building the network substantially. Social media is 24/7 and can attract people who never have a chance to see me in person.

I have a marketing plan for engaging people via personal interactions.

I have a marketing plan based on appearing at events, conferences and schools.

I have a social media marketing plan for sharing content online.

And I have a media plan to build the network through more traditional methods as well.

You have to have these plans written out so people can follow them.

You have to talk about them constantly so people understand them.

You have to measure them consistently so you know if people are engaged with them.

That’s networking. That’s how I do it.

That’s why #IamDMAI

The field of small business analytics is just starting to blossom as companies are looking for more data-driven decision-making to prosper in the age of Big Data. DMAIPH is at the fore front of providing analytics training, consulting and outsourcing options to small businesses.

Aligning a business strategy to drive an organization forward requires a robust analytics solution. Businesses who have good analytics tend to be much more profitable and efficient then ones that do not. DMAIPH has helped dozens of companies in both the U.S. and the Philippines with adding more data analysis in their business strategy. We have joined up with our key business partner PMCM Events Management to showcase our solutions at #TechToniPH in July 2017. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out what we can do to help you align your business strategy with analytics.

Stick to the Primary Goal

When you start feeling like you are going in several directions at once, but you are not happy with the progress you are making overall, then you need to sit down and do some strategy planning.

It has been awhile since I added some structure to what we are doing with DMAI so we don’t spend time doing things that don’t drive us towards our primary goal.

The primary goal of DMAI is to bet the name brand when it comes to analytics in the Philippines. The reason we exist is to take advantage of the huge gap between supply and demand when it comes to analytics talent in the Philippines labor pool.

In the past few years the demand for analytics talent has boomed at a rate that has far outpaced efforts to attract, train and empower the supply. The past year or so has seen a great number of new players enter into the analytics and data science training space, but it is not enough to meet the global demand for analytics that the Philippines is caught up in.

As I add more and more data scientist and analysts every day on LinkedIn, I am seeing a pattern that is both concerning and exciting. Like in the U.S. and across the globe, the number of data science and analyst jobs mushrooms, but by and large the people filling the openings lack the experience to really be effective at them. Which of course means they will need more training. DMAI is in a good place to address this opportunity.

We have worked hard on building the brand and getting the name out. Working with key business partners to speak at conferences, conduct public training workshops and appear in the media has given us a lot of access. The amount of content we have created between social media, blogs, training materials and now books adds to our ability to share content.

So for the next 18 months, we will be asking ourselves every day this simple question. Is what we are doing right not working towards that goal of being the name brand in analytics in the Philippines? If not, then it’s not a priority no matter how much money it makes or how important it seems.

There can be only one top dog. And the dog’s name is DMAI.
#IamDMAI

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