Aligning Strategic Business Insights Through HR Analytics

I recently gave a talk about Aligning Strategic Business Insights Through HR  Analytics to a group of HR and Recruitment Managers and Senior Professionals.

Learning Session Description
From sourcing, through hiring, beyond training and towards retention, the best HR teams know their data and use it to stay focused on the overall strategy of the organization.  This learning session is designed for HR and Recruitment professionals to identify key data points and be exposed to analytic techniques  that are paramount to successfully aligning HR to a strategic business plan.

Learning Session Objectives
The specific objectives of this unique fun-filled learning experience were;

  • Be exposed to cutting edge analytic techniques being used by successful HR and Recruitment Team in the Philippines and abroad.
  • Gain a deeper understanding of what key metrics and data points add value to HR teams as they use data to align business strategy.
  • Be empowered to produce actionable reports that give decision-makers the right data at the right time to ensure a more solid business strategy.

Key Benefits from Attending this Learning Session
 In this session, your organization was able to:

  1. Define the most important data points to the organization’s strategic plan.
  2. Develop an analytics strategy around how to better use data in decision-makin
  3. Deliver new analytics techniques to the rest of their team to better align HR and Recruitment with the core business strategy.

In this session, your participants were able to:

  • Identify key data points within their HR and Recruitment business data.
  • Learn how to bring these data points into an inventory that allows quicker and more powerful analysis.
  • Integrate these data points and analysis into management reports full of actionable insights.

Who Should Attend

This session is suitable to a wide range of professionals but will greatly benefit:

  • Executives, Managers and Business Leaders who are looking to empower their HR and Recruitment teams to use more data analysis in their strategic planning.
  • HR and Recruitment Managers who use data and analytics as well as employee analysts to help in strategic planning and business optimization.
  • HR and Recruitment Supervisors and Team Leaders who use data and analysis to manage their teams and implement strategy.
  • Analysts working with HR and recruitment data who add value to the overall HR strategy though their reporting and analysis.

Learning Session Outline

This session was broken into 4 key areas:

  1. Cutting Edge HR Analytics
  2. Finding the Right Data
  3. Key Analytic Techniques
  4. Actionable Reporting

Teams that are successful in each of these 4 areas, will be ahead of the game when it comes to keeping HR at the forefront of defining, aligning and implementing business strategy.

Learning Session Process

This session utilized a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes thought provoking discussions and analytics solutions presentations.

I can do the same thing for an in-house training for your business. You can either connect with me directly or get in touch with Ariva Events Management for a free consultation on how to get started.

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

Only Data Dinosaurs Promise “One Day” or “On the Spot” Hiring

In the ever quickening world of BPO companies in the Philippines, the latest recruitment slogans promise One Day or On the Spot Hiring. I even saw one today that promised a coaching session on how to pass the interview before the interview. Crazy. Like the last dinosaurs, these big companies are making a futile effort to avoid extinction.

Anyone ever involved in recruitment will tell you, that its hard enough to find good candidates, but trying to find rock stars with a one day, end to end, recruitment process is ludicrous. Not using more data and analytics in their process, will lead them to walk with the dinosaurs.

When it comes to trying to compress the recruitment process cutting edge companies look to technology and data analysis to help them narrow the field and make quicker hires. While dinosaurs just through more manpower at the problem. They ramp up with staffing staff and take shortcuts in skills assessment, candidate fit and potential success to meet the ever increasing demand for talent.

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When you see the headlines promising one day hires, you look at the companies and see they are doing things like its still the Jurassic Era. Resume screening in mass, scaled down skills tests and group final interviews. No demographic profiling, no analysis of the candidates distance to work or difficulty of commute, no predictive modeling based on candidate data to show likelihood of employee success. Its like watching a bad sci-fi movie about dinosaurs taking over the planet. It will not end well.

In today’s hyper competitive job market, only the companies who evolve to using more intelligent recruitment methods will prevail. The rest will someday take their place in a museum of failed BPO companies from the early 21st century.

And its not that expensive, not is it really that hard to invest in analytics solutions. The cost of ramping up and hiring more people to do hiring  is always more costly over time then a good business intelligence tool.

Instead of shortening your process to stave off eventual extinction, evolve your business to get with the times. Don’t end up like everyone else offering the promise of expedient hiring to fill seats, that in the end just need to be filled again and again. Hire a recruitment analytics expert, have them dig into your data and come up with a smarter solution.

I can show you how. I have helped dozens of BPO companies come up with analytics solutions that help them avoid the trap of one day hiring. Connect with me if you want to survive.

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

Change Has Come > I am DMAI

About 4 years ago I attended a conference on Business Process Outsourcing where the keynote speaker was former President Aquino.

When he entered the room, I was sitting on the edge of the middle row and as he walked to the stage he walked right by me. I’m not much for being impressed by that kind of thing, but in this case it was pretty cool. I mean how often does someone get to be a few feet away from a president of any country.

In the four years since my brush with political celebrity, I am looking forward to getting another chance to be in the same room with a president. On August 17th, I will speaking at this event where current President Duterte will be giving the opening speech.

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So from being in the audience 4 years ago, to now being on the same stage 4 years later. It is a very satisfying feeling to think how far I have come in 4 years. From a “fresh of the plane” foreigner with just a handful of connections to being one of the more in demand public speakers. All because I love analytics and have a passion for sharing my key essentials for data-driven decision-making with my beloved Philippines.

Change has come!

Living the dream!

#IamDMAI

Using Data Analytics to Assess Work Ethic

When you oversee the growth of a team from 6 to 100 employees in just over a year like I have, one of the biggest challenges you face is keeping up with recruitment requirements. When in rapid expansion mode, it is easy to lower standards and fall into a “just fill the seat” mentality. When this happens, high attrition generally follows.

One way to try and curb high attrition rates is to get better at measuring candidate work ethic. For most people assessing the work ethic of candidates is something that seems very subjective and not something that is east to apply metrics too. And in with that assumption, you are missing some very easy data points to capture and use in being more analytical in your recruitment process.  Let me highlight three data points to capture in the recruitment process that have a strong correlation to work ethic.

  • Timeliness
  • Resume Quality
  • Preparation for Interview

We all make note of these items during the process, and often include them in the overall evaluation of the candidate. But rarely is anyone capturing these items as data and using it to help measure work ethic and use it to predict work ethic once employed.

Timeliness is simple. Where they early, on-time, late, really late or a no show for any of the interviews in the process. If people are early or on-time it’s a positive and can show a general behavior once employed. On the other hand if a pattern of being late or not showing up is already evident before being hired, why would you expect that to change once they are part of your team?

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One thing that is common here in the Philippines is dramatic excuses for being late or missing interviews. If you are or ever have done recruiting here, I am sure you can rattle of a long list of excuses; family emergency, death of a loved one, getting sick, and stuck in traffic being the ones I hear the most. Its easy to dismiss the excuse as a valid reason to be late or not show, but time and time again when we hire people who started like this, they don’t stick around. Putting a weight behind timeliness is extremely important. Over time you can track the attendance patterns of people you hired with low timeliness scores and I guarantee you that you will see a strong correlation between the two.

Resume Quality is also something that generally has a direct reflection on the candidate’s level of professionalism. If you are expecting someone to treat your business with respect and hard work, yet their resume is out of date, incomplete and/or full of typos, once again you are fooling yourself. Im sure we all think at some point the resume is just a resume and bad candidates can have good resumes and vice versa. Well if you do think that, then don’t you owe it to yourself to start tracking data to validate that. When you find you are mistaken, and bad resumes general equal bad employees, you can thank me. Come up with simple scoring system. Like an English teacher would grade a paper. Grade the resume and add the data to both your decision-making and your data analysis.

One of the deal breakers for me when I interview is how prepared is the candidate. When I ask them how did the hear about the job, and they say a friend told me to apply I get concerned. My follow up being did you research the company before coming here. When they say I didn’t. Its pretty close to an automatic fail. If a friend told them about the job, but they didn’t do anything to learn about the company it’s a clear sign they are not taking this serious. So why would I expect them to take their job serious once they start. Again come up with a simple scoring system to indicate how did they hear about the job, what kind of research did they do about the company and how much knowledge do they come in with about the job they are applying for.

So there, you go. That’s how you can add some powerful analytics to your recruitment process. Come up with you own measurements for timeliness, resume quality and interview preparation. Use them along side the tests and assessments and interviews, to build a more complete candidate profile. All track these data points over time to compare to data once they are an employee like schedule adherence, productivity and quality of work. I promise you, you will see strong correlations between the pre hire and post hire data.

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

 

Key Analytics Essentials For HR Success

A few months back, I had the pleasure to be one of the resources speakers at the HR Congress. Put on my good friends at Ariva Events Management, the event was at the SMX Convention Center, Mall of Asia Complex, Pasay City, Philippines.

This HR Congress aimed to provide Industry Updates, Expert Insights, Good Practices and Experiences, and Practical Knowledge; generate thought-provoking and challenging discussions; and encourage professional networking and strategic partnership among stakeholders, if only to further the HR Agenda supportive of the organizational targets.

A primary goal was to cross-examine the major HR Trends quickly moving forward and impinging on the business in developing an effective ‘Employer of Choice’ branding. The Congress also shared how to develop employees to optimize their potentials; and build an emotionally-committed multi-generational team.

The Two-Day Event covered Six Essential Cores in People Management, each one with a tie into my favorite topic… analytics.

1. Strategic Human Resource Management (SHRM)
Overview of the business environment vis-à-vis the changing roles and functions of Human Resources in general. With so much data now available, its much easier for HR times to decide where to spend their time and focus. Without good HR analytics you might as well be fumbling around in the dark

2. Human Resources Information System (HRIS)
Overview of tools and appropriate support structures for administering HR-related information. This aims to impart knowledge and skills in managing information resources to support basic records management and people administration. A reality is that most of us are still using MS Excel to manage talent pipelines and HR data. So learning how to use more cutting edge technology is key to being successful in the Information Age.

3. Employee Selection
Methods of employee selection and concepts in forecasting and identifying competencies; an Interview Guide may be developed that will assist in spotting competencies to match people needs. There is so much competition out there right now. The supply is far outweighed when it comes to top talent. You need to turn lose your business data to help you attract, hire and retain while others deal with massive turnover and low employee engagement.

4. Performance and Rewards Management
Case studies and exercises, concepts in managing employee performance; pay and benefits Learners will be able to hone skills in performance planning, performance assessment, coaching and giving performance feedback. All this generates massive amounts of data that can be turned into valuable insights.

5. Employee Development
Skills in determining employee development needs; different training and development interventions; participants are expected to come up with an employee development plan. It is getting harder and harder to keep good people around. SO, you need to use your data and a good HR analytics solution to make sure you are giving your employees the exact opportunities they demand, before they jump ship.

6. Employee Relations and Well-Being
Equipping participants with the know-how in employee relations including basic labor laws and managing employee organizations. Employee well-being issues such as employee stress and burnout, smoking, and work-life balance will also be covered. This area is often very manual and rarely included in a good analytics solution. That doesn’t have to be the case.

SO, as you can see their in an analytics solution to just about any issue facing HR. In fact, the recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

You can also reach out to my key business partner, Ariva Events Management to request an in-house training featuring me as your resource speaker.

What ever you do, make sure you optimize your use of data and analytics in your HR decision-making processes. If you don’t your organization will face a much more challenging path then ones who do.

 

Let Your Data Tell You When It’s Time To Say Goodbye – Habitual Tardiness

Came across this blog post the other day and it inspired me to write about how use analytics to know when to let go of troublesome employees.

The first type I’ll blog about is ones who are habitually tardy.

“Handling employees who are constantly tardy for work is one of the difficulties of being a manager — no matter the industry. Simply firing them isn’t always the best policy when you consider the effort spent trying to hire their replacement. On the other hand, if your organization thrives on teamwork, having one team member not pulling their weight is bad for office morale.” Wise words form the blog I read.

The best way to deal with tardy employees is to look at the various data points that are generated by their behavior.  This allows you to be unbiased in your decision-making when it’s time to say goodbye. The 5 data points I suggest you focus on are:

  1. Total Down Time. What % of their shift did they miss plus what time it takes for them to get ready to work (logging in, opening systems, etc.) plus any time out of production you use to counsel them. Take this number and compare it to someone who comes in early, is ready to go when the clock starts and you never have to pull out of production to give warnings too. You will see a surprising difference of how much less time habitually late employees are contributing for the same pay
  2. Distance To Work. Look at how far they have to travel every day to get to the office. I am betting its further than most. There is generally a strong correlation between schedule adherence and distance to work. Not always, but a high % of the time.
  3. Difficulty of Commute. Look at the commute they have every day. How much time do they spend in traffic? Do they have to switch transportation modes? Is their route full of unpredictable impediments? It’s likely that challenges in their commute also have something to do with their consistent tardiness.
  4. Quality Scores. Again, as a general rule, employees who have trouble getting to work on time also have lower than average quality scores.
  5. Primary Production Metrics. Likewise, you generally see lower production metrics from employees who don’t start their shift ready to go.

“When simply walking by their desk to acknowledge a late arrival doesn’t stop the issue, it is probably time for a one-on-one meeting with a frank discussion.” Use this one-on-one time to review these metrics. Share with the employee some insights into why they might be late so often as well as how it effects the business.

It’s my experience that when you show them the data, it generally has a much more profound impact then just talking about things in a general sense. The power of your total down time is the highest on the team. You have the longest and most challenging commute. Your QA scores and production metrics are in the bottom 25% of the entire team. All of these can either be more motivating to the employee or they can provide a good reality check.

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“Being proactive as a manager while showing you understand and even relate to their personal situation might enhance that employee’s performance over the long haul. It is vital you take the steps to get to the bottom of the issue before contemplating further discipline.” Using these data points in your verbal, written and final warnings add much more weight to your counseling. And when/if they finally hit the 3rd strike, you have a lot more data-based rationale behind your final decision. See the original article here:

How long until You Give Up on an Employee Who Keeps Showing Up Late?

If you need help in coming up with a way to build more analytics in your schedule adherence and discipline process, just let me know. I am happy to help.

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes.  Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

Using Analytics To Validate A Candidates Primary Motivation For Work

I am often asked how to better use analytics in recruitment. Besides the fairly obvious ways like analyzing your pipeline for trends or looking at candidate demographics, I sometimes suggest coming up with a way to correlate candidate answers to items in their resume.

For example, what motivates the candidate to work. The question can be asked a number of ways. Here in the Philippines, it is pretty standard to ask a candidate why do they want to work. This is a different question then the more universal why did you apply for this job question.

The rationale for the question is generally to learn more about the candidate as it applies to commitment and work ethic. Common answers are I need to help meet my family’s financial needs, support my children, pay for a younger sibling’s education. The problem I with this question is that it set’s up a situation where the interviewer can feel sympathetic to the candidate.

As a counter to this, I train my team to look for a few queues in the resume to help validate the genuineness of the candidate’s answer. In short to do some analysis, and record some data for future analysis.

Most resumes here have a biodata section that includes things like parent’s occupation. This is a good place to probe more if the reply to the what is your primary motivation to work is family financial needs. You should also notate this and start compiling data on each candidate response that can then be used down the road in looking at their success as an employee if hired. You can also get a sense for what types of people are being attracted to apply for open jobs. Both can be very valuable insights when building some predictive analytics into candidate screening.

You can also look for employment gaps. If they are working to serve an overarching financial hardship, then there should not be significant gaps in their work experience and/or job hopping. This is a great insight into dependability and work ethic. Make sure to capture this data as well.

You can also ask them specifically how working will meet their primary motivation. Do they have specific costs and amounts at hand, or is the answer more general or even vague? Have they really thought through the cost versus their compensation? Probe to see if they have done analysis themselves on their own needs.

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SO you get the idea, one simple questions with a short reply can actually lead you to much deeper analysis both during the interview and when looking at trending over time.

Ideally, every question you ask is something you can use to generate data. Every answer they give should be validated against the data in their application or resume. And here you create and capture more data.

In the end you will amass a wealth of information on candidates that you can analyze to look for patterns showing you who to hire and who not too. It can also help you determine that if you do hire them, what kind of employee will they become. Adding some simple analytics at the front end opens things up to a whole new level of data-driven decisions making in your talent acquisition process.

If you need a little help in adding or enhancing analytics in your recruitment process, let me know. Happy to help!

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

Looking for Unicorns – One Reason It Is So Hard To Find Good Analytics Talent

When I look at job requirements for analytics jobs I generally find myself thinking, is this person recruiting from the same talent pool the rest of us are? Or do they really believe that the narrowly focused and hyper specific skill set they are looking for don’t really exist.

Often I am asked by HR and Recruitment professionals here in the Philippines to help them figure out how to bring more analytics into their talent acquisition process. Before going to deep, I generally review job requirements to see how realistic the requirements are.

You would be surprised how often the people doing the hiring have no idea how hard it will be to find candidates, let alone if they even exist.

For example, a Data Analysts with an advanced degree in analytics, 5+ years related experience, with knowledge in a wide range of specific coding languages (SQL and R) and business intelligence applications (Tableau and IBM Cognos), and who also know how to perform advanced predictive modeling. And willing to work in an office (Eastwood in QC), that is hard to get to during commute hours for a total compensation package that is way below market rates (45,000 PHP).

That’s a real posting I just pulled off jobstreet.com

Good Luck with that.

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Seriously, recruiters are often tasked to find analytics professionals that in reality are few and far between. There are no degree programs in analytics. You need to know what related course work will potentially make a good analyst like statistics or computer science. This broadens your talent pool when you know what schools have been producing graduates who have the foundation of analytics when they leave school.

Work experience is a tough one to gauge based on titles. I have seen far more “analysts” who are just doing basic reporting then I have true analysts with the ability to discover patterns in business data and turn them into actionable insights. You need to dig deeper to find out what data they were working with, what tools they used to analyze it and how they presented it to decision-makers.

Knowing certain coding languages is a plus, but given few businesses have the exact same data structures, it will take as much adaptability as experience to be successful in your job. Same with BI tools, just because you know how to refresh and share a business dashboard in Tableau doesn’t mean you know how to build a new one from scratch. Having experience is important as it lessens ramp up time. But don’t be fooled that it gaurantees success.

Analysts are in super high demand right now. Getting them to work like a traditional office worker lessens their ability to optimize your business. They need space to be curious, autonomy to discover and flexibility to put energy into projects that make a significant difference. 9 to 5 office hours, chained to a desk, following all the controls in place for a traditional office staff member is a waste of a beautiful mind.

And when it comes to pay. Six figures is not as farfetched as it might sound.  If you are able to do a real cost analysis of what the analyst will save the company and/or new revenue they can help generate, they really are priceless.

SO before posting that job requirement, do a little analytic yourself to make sure you are not hunting for a unicorn.

Let me know if you need helping recruiting analytics talent. I can help you attract their attention and assure they will be successful once you get them.

General Analytics – Analytics is the application of using data and analysis to discover patterns in data. DMAIPH specializes in empowering and enabling leaders, managers, professionals and students with a mastery of analytics fundamentals.

To this end we have parterned with Ariva Events Management/Ariva Academy to offer a wide range of analytics themed trainings across the Philippines. Our next learning event will be on March 31 in Ortigas. It is called Data-Driven Decision-Making for Owners, Managers and Leaders. Click here to find out more >>>

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out what we can do to help you acquire the analytics mastery you and your organization need to be successful in today’s data-driven global marketplace.

 

Why Analytics Projects Fail – #13: Over Reliance on External Help

The final reason I will articulate in this series of why analytics projects fail is an over reliance on external help. Historically the over reliance would happen when a team is “too busy” to learn the ins and outs of the analytics software they using.

An example would no one internally has the training to maintain or update the software themselves. Any fixes, patches or enhancements have to be done with the help of someone not on the company payroll. This has obvious limitations like not being top priority or made to wait longer the necessary, as well the potential slowdown caused be internal review and QA processes. Not having someone on the insides trained to handle external products is a major risk to an analytics project.

Another examples is when internal analyst don’t have the initiative to own the software. Meaning they just do the minimums, never really learn all the things the software can do and do not offer any new idea of solutions. Being totally dependent on a vendor to keep you up to date on all the new possibilities for use of the software is extremely short sighted. This often causes going the long way on a project instead of knowing about short cuts.

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A third example is that your team is not empowered to work independently and their schedule is dictated by the availability of the vendor. Important deadlines might be missed or extended because the vendor resource is not available when you need them.

Regardless of the impact, relying too heavily on your analytics software vendor leaves open the risk of what if the external expert leaves. I have seen this happen a number of times, where analytics projects were halted or even cancelled because the expert was outside the company and left the project. The most common outcome of losing your expert is that things stop working and you have to either use workarounds or start over.

The key lesson here, if you are an analyst working with externally supported software, it behooves you to become the expert on it. This will mitigate any the risk of being over reliant on the vendor. It will also assure you of having more control of maintaining, fixing and upgrading your own analytics process yourself, which makes you more valuable to the organization you work for.

Analysts who know why things fail, are proactive, find solutions and become analytics champions are the ones you want to measured by. In the end, the best way to make sure your analytics projects don’t fail is to be awesome at what you do.

Analytics Culture – The key to using analytics in a business is like a secret sauce. It is a unique combination of analytics talent, technology and technique that are brought together to enrich and empower an organization. A successful analytics culture is not easy to create, but DMAIPH can show you how. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can build a strategic plan to turn your company into analytics driven success story.

Results Of My Quick Analytics Survey

As you may know, I have been working on a book about analytics and the data-driven cultures of companies who successfully use analytics. So, to help me in my research, I sent our a short survey to all 10,000 of my LinkedIn connections.

I asked just one question. “If the following business lines, which one is the business line in your organization that in your opinion best uses analytics when making key business decisions?”

  1. Sales & Business Development
  2. Marketing
  3. Operations
  4. Supply Chain/Inventory
  5. Legal, Risk & Compliance
  6. Customer Service
  7. Human Resources/Recruitment
  8. Strategic Planning
  9. No one really uses analytics in decision-making effectively.

Thanks to all of you who replied.

Now, I’ll share my results.

7% of my 10,000 Connections
Sales & Business Development – 20%
Marketing  – 17%
Operations  – 15%
Strategic Planning  – 14%
No One Uses Analytics Well  – 10%
Customer Service  – 9%
Human Resources/Recruitment – 7%
Supply Chain/Inventory – 4%
Legal, Risk & Compliance – 3%

To no surprise about a third of my connections indicated that Sales, Business Development and Marketing where the top users of analytics in their business. Using analytics to help track success in growing the business and making a profit is nothing new.

As expected, HR/Recruitment was not well represented. Given I will be conducting a training on Analytics Techniques for HR & Recruitment in a few weeks, this shows I’m spot on about the biggest need right now.

My U.S. Based LinkedIn Connections
Sales & Business Development – 18%
Marketing – 18%
Operations – 14%
No One Uses Analytics Well-  14%
Strategic Planning – 13%
Human Resources/Recruitment – 7%
Supply Chain/Inventory – 5%
Legal, Risk & Compliance – 5%
Customer Service – 5%

The most significant difference I saw when breaking our just U.S. based connections was that Customer Service was so low. Given how metrics rich most customer service environments are,  I suspect the low ranking was mainly due to the fact that nothing cutting edge or amazing is going on in this area for the most part.

I was also surprised to see that 14% of American respondents listed No One Uses Analytics well as the top answer. Still a lot of opportunity here in the U.S. for analytics coaching and training.

My Philippines Based LinkedIn Connections
Strategic Planning – 22%
Sales & Business Development – 19%
Marketing – 14%
Operations – 14%
Customer Service – 11%
No One Uses Analytics Well – 11%
Supply Chain/Inventory – 3%
Legal, Risk & Compliance – 3%
Human Resources/Recruitment – 3%

Given that a significant percentage of my LinkedIn connections work in HR and/or Recruitment in the Philippines, I was both surprised and intrigued by the fact that it scored lowest on the analytics survey.

So if you just happen to be in that 97%, then I have a great opportunity for you. I will be doing training in two weeks on this very topic

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Let me throw out a little disclaimer, this survey is really just for directional purposed and is far from the scientifically sound type of survey I would recommend in most situations. But my goal was to validate my  recent observation, that we still have  a long way to go before analytics has taken deep roots in HR and Recruitment in the Philippines.