Tag: Analytics Consulting

Five LinkedIn Tips To Grab Attention From A LinkedIn All-Star

By now its clear that LinkedIn is the best way to network for job openings, new clients and professional partnerships. There really is nothing else like it when it comes to linking you to new opportunities.

As I’ll be speaking to a half dozen audiences in the next few weeks on a range of analytics topics, the one point of advice I will give every attendee is to get the maximum out of LinkedIn.

Here are 5 tips that guide me in being a LinkedIn All-Star:

  1. Have a professional AND engaging profile picture. You can go a little casual here with dress, but you definitely need to maintain a professional appeal to people. Make sure you smile and look engaging. It’s a biased and unfair world, but looks really do matter. I’ll be honest, my blue eyes are a selling point so I make sure they standout. We all have our own eye catching features… don’t waste them.
  2. You need a catchy headline. Use the space at the top of your profile wisely. I use my tagline, making data-driven decisions. It needs to stick. Think of catchy logos, mottos and taglines and use something that is personal to you and shows your passion.
  3. Use the summary wisely. This is like your cover letter or professional objective. What you write here greatly impacts how much further a recruiter will read. Like the headline it has to speak to your passions and show a real person not just another job seeker. Keep it short and simple. 2-3 sentences that engage and enchant. I talk about training and analytics the merger of my passion and my top skill set.
  4. Get some great recommendations. Focus on finding advocates who will sell you based on solutions you have provided, problems you fixed or business that you generated. These recommendations are the only thing that’s proof you are good at what you say you are good at. Maximize their effectiveness like I did by asking people who can talk about what I did to make their lives better.
  5. Join lots of relevant groups. Groups are the best way to expand your network and connect with people who are doing the same things you want to do and/or can influence hiring decisions. LinkedIn is all about networking and posting and sharing on groups is the key to being noticed. Get and stay active.

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Here is the original article I based my five tips on. They are pretty universal, but you can always take the extra 10 seconds to share your source and give credit: http://www.ion-search.com/news/5-ways-to-ensure-that-your-linkedin-profile-grabs-a-recruiters-attention-social-hire/

Seven Tips For Marketing Graduates

Next week I will be speaking at a couple of different schools about marketing careers. As always I will focus on marketing analytics and how the most successful marketing efforts are data-driven.

With that in mind , here are my Seven Tips:

  1. Align Your Passions – Find ways to do what you love and all the hard or boring stuff will be much easier to deal with. Build on your passion and everything else will follow.
  2. Show Up Every Day – Can’t see it enough. The business needs you, the customers need you and your team mates need you.
  3. Build Your Network – Always be in a networking mindset. Think how this next person can help you achieve something.
  4. Offer Solutions – Come to meeting with some ideas. Take time to write things down. Do your homework.
  5. Tell Stories – Being able to engage a group of people to take action is the single most important skill that no one really teachers marketers.
  6. Always Have Data – Never, ever, ever base your plan on gut. The data is out there, and if its not then you need to create it.
  7. It’s All About Making Money – In the end, marketing is all about increasing revenue. You need to make the company more money with you and your plan then without it. Its really that simple.

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So obviously, there is a whole lot more to it. But each of these tips are things that marketing professionals need to be thinking about every day.

And one more thing… if you don’t already have a network started on LinkedIn, you are already falling behind the pack.

What Makes DMAIPH a Successful Outsourcing Partner?

Updated on 10/31/16

Our top focus is keeping your customers happy! If an outsourcing company like DMAIPH is doing things right, its seamless. Your customers will get the exact same level of service if they talk to someone in your corporate office as they would if they talk with our team in the Philippines.

We are not just some vendor providing service… WE ARE YOUR COMPANY.

We have already proven this with an online auction site based in Boston, a pharmaceutical sales consulting business in Houston and a social media networking service from New Jersey among a half dozen others.

Here are some reasons to adopt an outsourcing partnership with DMAIPH:

  1. Lower costs: With no overhead, our partners save as much as 50% by outsourcing!
  2. Time savings in hiring and training staff: Hiring the wrong person can and will cost your company money in the long run. Let us take that risk away from you.
  3. Well trained workforce to handle customer needs and concerns. We train based on your requirements.
  4. No need to invest in and maintain high end infrastructure and technology. We got that covered.
  5. Feedback: You will get information from your outsourced contact center about where your programs have troubles. What’s working, what’s not? By being 6,000 miles away we have a different perspective then those in your own office.

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Contact us today for a free consultation. DMAIPH has been providing outsourcing solutions to U.S. based small and medium sized business for over 3 years.  Our offices in the Philippines are set up with state of the art technology and staffed with top local talent.

Analytics Outsourcing – DMAIPH has successful set up Filipino analytics teams for over a dozen U.S. based businesses. Offering both virtual and office based teams that specialize in problem solving using data, new technology and analytics techniques is our strength. Finding and empowering analytics talent is increasingly challenging, but we have it down to a science. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn more about how to set up an analytics-centric team in the Philippines.

Time Consuming Tasks, Your Small Business Should Outsource

Many entrepreneurs and small business owners reject outsourcing because of the perceived extra cost.

However, they fail to calculate the value of opportunities lost because they sank too much time into energy-sapping tasks best left to others.

DMAIPH has a team of top talent that can take on several of the things you are doing that eat up way to much of your precious time.

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We specialize in:

  • Graphics Design
  • Social Media
  • Market Research
  • Competitor Intelligence
  • Customer Feedback
  • Data Mining
  • Basic Analytics
  • Administrative Support

We can also build you a business dashboard using the free and easy to use Tableau Public (www.tableaupublic.com) business intelligence tool. Our team of analysts will also show you how to use Tableau Public to make more data-driven decisions in your business.

Contact us today for a free consultation. DMAIPH has been providing outsourcing solutions to U.S. based small and medium sized business for over 5 years.  Our offices in the Philippines are set up with state of the art technology and staffed with top local talent.

Analytics Outsourcing – DMAIPH has successful set up Filipino analytics teams for over a dozen U.S. based businesses. Offering both virtual and office based teams that specialize in problem solving using data, new technology and analytics techniques is our strength. Finding and empowering analytics talent is increasingly challenging, but we have it down to a science. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn more about how to set up an analytics-centric team in the Philippines.

Recruitment Analytics: A Simple Classification System

How do you classify the applicants in your pipe line? There are hundreds of ways to separate resumes at the first point of contact by potential job fit. Most Applicant Tracking Tools have this built in and really smart ones will auto separate and classify based on keyword searches.

If you can afford an ATS or have veteran recruiters and/or an optimized process you are probably already doing this. But you would also be shocked to know how many companies are not doing this.

To get started just create 3-4 piles to put resumes in. Its as simple as this:

  • Pool A is for candidates who have most if not all of the qualifications you are looking for.
  • Pool B is for applicants who have some of the qualities.
  • Pool C is for applicants who really don’t have any of the things you are looking for and/or have some fatal flaws that you believe are incompatible with the job.
  • Pool D can be for resumes who currently don fit, but might in the future.

If you are just using Excel to track your applicant pipe line, it is easy to add a column for general classification. Through in some weighted scoring to rank within each category and you are actually doing better than a lot of small and medium sized companies.

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Just as an example, In each pool, you can add a rank of High, Medium and Low. High being they should be ready to start day one, medium meaning the will need some training time if they are hired and low meaning they will need some extensive training.

It is really that simple. Starting adding structure to your recruiting so you can focus your time and energy on those who have the most potential to help you right now, but also keep track of those who might be able to help you down the road.

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If you don’t have a good ATS, then doing something like this will make a huge difference. You will soon be able to start making more strategic choices on who you spend your time, focus and money on.

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

Breaking Bad Data Habits

It’s a common mistake to get creative with your data in excel to such an extent that its next to impossible to use that data effectively.

The concept of keep it simple stupid is hard to follow as once a person has some data they tend to spend far more time formatting and decorating it then they do analyzing it. Its just human nature.

However when we don’t keep data in clean and easy to access formats, we pretty much make that data useless to anyone else who really wants to play with it.

The best and really only way to keep data useful is to have it in a simple column with 1 header row format. From that we can use numerous tools to both format and analyze the data like pivot tables and Tableau.

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Once You’ve Committed To Doing Something Daily…

http://sethgodin.typepad.com/seths_blog/2014/12/daily.html

Seth Godin is really on a roll… here is another awesome post that really hits home for me.

“There’s a fundamental difference between the things you do every day, every single day, and the things you do only when the spirit moves you.

One difference is that once you’ve committed to doing something daily, you find that the spirit moves you, daily.”

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About two years ago, blogging became something that I committed to doing at least 3-4 times a week. Blogging is the single best way to market my company.

It’s not just something I do because I have to do it, I do it because I love to share my knowledge and experience.

What is something you wish you could do more of, but only seem to do it once in awhile. Figure out how to make it daily, and you will see Seth is right!

Integrated business intelligence tracking with Cyfe

Stumbled across this Analytics Dashboard Builder Today. Looks pretty cool.

http://www.entrepreneur.com/article/239702

Cyfe is a business-intelligence tracking platform that lets users create custom dashboards with widgets. After you’ve got Cyfe set up, you can monitor your social media, marketing, sales, analytics, support, infrastructure and more. It pulls data from your business records and from popular services such as Google and Salesforce to provide you with relevant data in easy-to-read and easy-to-download formats.

This service allows even the smallest startups to gain insight and use data in a way that was once reserved for enterprises with investments in staff and servers built to crunch numbers. Simply put, it enables leaders that leverage numerous online tools for daily tasks to customize perspectives vital to accomplishing specific goals, rather than tediously extracting data from multiple sources and trying to make sense of it all.

Unlimited dashboard configurations and widgets are available at only $19 per month. Powerful real-time and visual business intelligence is no longer the exclusive privilege of large enterprises.

I’m gonna play around with it and hopefully it will be something I can get my team up and running with and then I can include it in my trainings! 20141203193138-5-tech-tool-help-compete-with-big-guys

Instruction for Social Media Marketing Tracker

Today I’m gonna give away some free advice on how to set up a social media tracker. If you are using social media to promote your business, then you really need to be using something like this to help you maintain a consistent schedule of pushing out content.

This was prepared by our Business Development and Training expert, Jenifer Caliwag, so she gets most of the props for this blog post.

Here at DMAI, we use our SMMT (Social Media Marketing Tracker) to help us to monitor or track how much traffic and attention we gain through our website and Social Media and help us understand and analyze the right content that attracts attention and encourages readers to share it across their social networks.
You can also use applications like HootSuite to do this, but for the sake of our own analytics training and skill building, we do it manually to build a data set.

Our tracker has 15 columns: Date, Time, Posted By, Network, Categories, Sub- Categories, Target, Calls to Action, Posts, comments (replies), Likes (favorites), Share (retweets), Clicks, Reached and Total Engagement, these are the categories will help us to incorporate all of the information we need on our social media updates and posts.

As we track our social media efforts we will meet 5 important goals:

1. Keep the content updated and current
2. Track, test and measure the posts we put in social media
3. Know and understand exactly what content attracts attention
4. Increase engagement among our key influencers
5. Transform statistics in to profit

So, that’s the kind of thing we do and something we can easily help you set up and/or administer.

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Sharing My Analytics Solution

Seasons Greetings To All My Connections,

With the global analytics talent shortage causing many of us nightmares when it comes to recruiting, training and retaining talent, I can offer a solution.

My company, DMAI, specializes in setting up analytics centric teams in the Philippines to add additional resources for clients in the U.S.

If you are interested in learning more about our high quality and cost effective solutions, please check out my blog: http://www.dmaiph.wordpress.com

Thanks for your time and may you have a Happy Holiday season.

Dan Meyer
President & Founder of DMAI
danmeyer@dmaiph.com
925-595-4079

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