Tag: DMAIPH

Big Data Analytics > The Art of Presenting Big Data



It has been my experience that presenting Big Data requires quite a bit of artistic ability.

I will be talk about the Art of Presenting Big Data among other topics at an event this coming February 21 in Ortigas.

For me there is a clear need to Apply a Process to Present Big Data Clearly
. This process has 3 parts.

  1. Selecting the Appropriate Presentation Format to Communicate Your Findings Effectively to Your Audience
  2. Mastering the Power of Enchantment
  3. Sharing Findings from Big Data to Drive Decisions Within Your Organization

Knowing How to Select the Appropriate Presentation Format to Communicate Your Findings Effectively to Your Audience is where we will stat.

To that end I have a checklist I use before every presentation I share involving Big Data:

  • Know Your Audience
  • Consider Time Constraints
  • How Will The Data Be Consumed?
  • Can The Data and Analysis Be Accessed?
  • Make it Interactive

DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation on which of our DMAIPH analytics training solutions is best for you.

 

DMAIPH and IBA will be at the Job Quest PH Trinoma Job Fair – Nov 23&24

DMAIPH is looking for candidates for the following positions:

  • Marketing Analyst
  • Junior Marketing Analyst
  • Administrative Analyst

These positions will primarily be based in our Ortigas office, but will require some work in the field at DMAIPH training events. Occasional work from home is also possible.

Interviews will be conducted on site.

Invaluable Business Analytics Corp. (IBA) is collecting resumes for the following positions:

  • Customer Care Analyst (Office Based in Ortigas)
  • Social Media Analyst  (Home Based)
  • Graphic Design Analyst (Home Based)
  • E-mail Marketing Analyst (Home Based)
  • Desk Top Support Analyst (Office Based in Ortigas)

Interviews for the Customer Care and Desk Top Analyst will be conducted on site.

All positions are full time and follow standard requirements as per Philippines Labor Law.

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DMAIPH is an international company that specializes in analytics training and consulting both in the U.S. and the Philippines. DMAIPH offers a variety of analytics training and consulting solutions including Data Analytics, Fundamentals of Business Analytics, and HR & Recruitment Analytics.

 

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IBA is a company based in Ortigas that provides 24/7 services for clients in the United States.  Services include customer service calls, email customer support, tech support, graphic design work and e-mail marketing.

Analytics Jobs – DMAIPH hires, refers and connects Filipino analytics talent. The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Working with DMAIPH to find work, hire analytics talent or set up analytics teams will ensure you are tapped into the best of the best when it comes to analytics in the Philippines. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out how to take advantage of this booming opportunity.

My Take Aways for the Big Data Conference 2016

Had a blast at the Big Data Conference at Enderun College yesterday. Lots of things to discuss in upcoming blogs, but here are a few takeaways that I notated.

There is a strong hunger for a national umbrella organization for analytics, big data and data science.

Engagement at the C-Level of Filipino companies outside the IT-BPO sector to eliminate the biggest adoption roadblock.

Restart of the Government, Industry and Academia collaboration on analytics needs to happen.

More hands on experiential learning for both students and faculty involving the industry.

Both traditional training and certification models as well as mentoring and self-guided training opportunities.

The speed and consistency of the internet is a huge threat.

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Advocacy for fixing culture before spending on costly technology and high priced talent.

Conversion of up to 70% of Customer Facing BPO Workers to doing analytics and data science as a hedge against automation and political decisions.

Im convinced that a lot of good can come out of the conference as the analytics and data  science industry is at about the same point the call center industry was 10 years ago.

However, given the global demand for data savvy talent and the exponential proliferation  of data, we need todo in 3-5 years what the BPO industry did in 10.

More to come!

News & Events- DMAIPH is a highly engaged leader, sponsor and participant in analytics events across the U.S. and the Philippines. As an Analytics Champion I write, blog, speak and lecture about analytics in a wide variety of forums. I authored several publications on analytics including my latest book, Putting Your Data to Work. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn more about where I will be talking about analytics next.

Philippines Analytics Review – 2016

There is no doubt that analytics is now a big deal in the Philippines.

Now that 2016 is in the books, I can proudly say I spent the better part of the past year helping Filipino get more analytics in their businesses.

My primary goal for the year has been meet, so let’s recap how that happened…

My involvement in empower Filipino companies, students and professionals to make data-driven decisions has renewed my passion for being a top name brand for analytics in the Philippines.

As I think back the Recruitment Analytics training that DMAIPH and Sonic Analytics put on early in the year, I think about how HR professionals are now actively looking to get more analytics in their business.

The simple fact is there are more white collar, professional staff jobs out there then there are qualified candidates. And its only getting worse. Recruitment Analytics is the only way to stay on the cutting edge.

This was even more evident when I spoke in front of close to 100 HR professionals at a workshop called HR & Recruitment Analytics Techniques put on by my good friends at Ariva Events Management.

We spent the day talking about how get IT when it comes to recruitment. The 3 I’s of analytics; identify, inventory and integrate data as well as the 3 T’s; talent, technology and technique needed to make sense to the data.

I once again joined Ariva for their annual Philippines HR Congress. One of the central themes of the conference attended by over 1000 HR professionals was Aligning HR Strategy with Analytics.

HR teams are sitting on a gold mine of insightful data, but in most cases have not been able to take advantage of it.

Big Data Analytics has come so fast and furious, that it takes a lot of effort to become analytics champions and try and move a company culture towards more data-driven decision-making. This was top of mind for all the attendees.

At the same time I have been doing speaking and public training, CHED has been training teachers on how to teach business analytics. Their efforts to explain the Fundamentals of Business Analytics to faculty and students will go a long way in making the Philippines a significant analytics hub.

I have been honored to have helped several schools in adding my two centavos to the discussion about analytics careers for fresh grads.

Another moment of great personal pride came when I published my newest book, Putting Your Data to Work. This guidebook is designed to help Filipino professionals who aren’t too familiar with analytics, get started.

In early November, I was part of a panel discussion at the Big Data Conference at Enduran college. I was and still am super excited about the topic, The Future of Big Data Analytics in the Philippines. This is my passion, turning students and young professionals interested in analytics on to the huge opportunity they have in front of them.

A week later I conducted a Data Analytics seminar with DMAIPH and Sonic Analytics. The primary goal here was to demonstrate how having a thorough understanding of the data environment in a business can lead to huge successes.

Next up was a job fair at Trinoma mall put on by Job Quest PH. My goal here was to recruiting a few young professionals looking to get started in analytics as DMAIPH is looking for some marketing analysts.

A few days later I attended a Data Science event being set up by my good friends at Talas. This free event saw a meeting of the minds of a lot of thought leaders in data science as well as industry leaders in employing analysts and data science. Pretty exciting stuff.

The final 2016 event on my schedule was another full day training organized by my key business partner Ariva. The topic, Big Data and Business Intelligence, which proved to be a great opportunity to help people gain a stronger handle on analytics and how they can be an analytics champion in their business.

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2016 turned out to be my most successful year yet. Analytics in now mainstream and I love it.

Analytics in the Philippines – The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions. DMAIPH was set up to facilitate these solutions and bring the talent and the business together. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can help you take advantage of this unique global opportunity.

 

It’s No Longer Just Enough To Know

In a recent conversation about using more analytics in the measurement and evaluation of public policies and programs, one of my colleagues said that in today’s world, “It’s no longer just enough to know.”

The point being if you aren’t using data and analysis to enhance your efforts and empower decision-makers with actionable insights, then you are not serving the public to the best of your ability.

A lot of government programs, non-profits and philanthropic organizations are what he called, “Information Rich, but Data Poor.”

Check out my upcoming webinar on Feb 15, 2017! https://dmaiph.com/2017/01/14/analytics-and-data-driven-decision-making-webinar-on-feb-15/

Just because you gather massive amounts of information in the form of data points, does not mean the data is adding value. In fact one of the biggest challenges the corporate world has been dealing with the past few years is how to optimize Big Data.

We live in a world where so much data is produced and captured, then analyzed and published in reports and article, yet the data and analysis alone is often not having the impact our policies and projects were intended to have.

In effect, we might know things, but we aren’t able to influence decisions because our data is not compelling enough.

To this end, I have advocated importing some analytics themed best practices from the corporate world to educate more on what to do with the data and how to put the data to use. To in short, be Information Rich, Data Rich to move towards more Data-Driven Decision-Making.

Starting backwards, I will first focus my training on the How. How do we make more data-driven decisions?

The I will focus on the Why. Why do we need to make more data-driven decisions?

From there we will go into several business analytics concepts like Data Visualizations, Public Data Mining, Data Lakes, Demographic Profiling using Big Data, and Data Blending.

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A final topic of interest that I will bring to the discussion is the Plus Minus Implications for Unstructured and Qualitative Data. Things that at first can be hard to assign a number too, but are just important as any piece of traditional data used in decision-making.

At the conclusion of my work, public policy and project reporting will be much more data rich, influence will improve and decision-making enhanced.

Now we won’t just know, we will be able to champion what we know in ways that will make a difference.

Analytics Education – Facilitating a mastery of the fundamentals of analytics is what DMAIPH does best. All across the world, companies are scrambling to hire analytics talent to optimize the big data they have in their businesses. We can empower students and their instructors with the knowledge they need to prepare for careers in analytics. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can set a guest lecturer date, On-the-Job Training experience or other analytics education solution specifically tailored to your needs.

DMAIPH – Junior Marketing Analyst/Administrative Assistant

DMAIPH is looking for a Junior Marketing Analyst/Administrative Assistant. This hybrid position is office based, full-time positions working out of our office in Ortigas Center, Pasig City, Metro Manila.

Set schedule with weekends off.

Duties include:

Marketing duties may include:

  • Social Media Posting
  • E-mail Campaign Blitzes
  • Internet Research
  • Data Entry/Encoding

Administrative duties may include:

  • Assisting with Payroll
  • Assisting with Time Keeping
  • Front Desk Receptionist
  • Buying/Picking Up Office Supplies

Successful candidate will be able to demonstrate a strong work ethic who is able to follow directions, can be at work on time every day and have good time management skills.

Requirements:

  • At least a basic comfort using Microsoft Excel for data encoding.
  • Previous work experience in sales, customer service, office work of service crew preferred.
  • An interest in graphic design to make simple online marketing materials.
  • Able to take directions in English.
  • A pleasant attitude and professional appearance.

Compensation:

  • Starting salary depends on experience, but the position base starts at 15,000 PHP a month.
  • After six-month probationary period, health benefits and paid leave will be made available.
  • Additional performance based incentives can be achieved.
  • Up to P2,500 in tax-free allowances.
  • Possible 5-10% performance bonus upon normalization.
  • Complete 40 hours of work. This is a full-time job commitment.
  • Annual performance evaluation and compensation increases.
  • Standard employee benefits as mandated by Philippine law.

This is not a sales or customer service call center job. 

Perks include going to job fairs, industry conferences, public trainings and in-house corporate trainings. This is not a typical desk job.

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Analytics Jobs – DMAIPH hires, refers and connects Filipino analytics talent. The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Working with DMAIPH to find work, hire analytics talent or set up analytics teams will ensure you are tapped into the best of the best when it comes to analytics in the Philippines.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out how to take advantage of this booming opportunity.

 

 

 

Big Data Analytics: Interpretation and Assessing Results > 2/21/17

I will be speaking on  February 21, 2017 at Discovery Suites, Ortigas Center, Pasig City on Data Analytics.

With that in mind, I wanted to share a little more detail about each section, next up…

Enabling Your Business to Make Smarter Decisions Section 3:  Interpretation—Assessing Results

Participants will be able to Articulate the Importance of Accurately Interpreting Data. Having the right data at your fingertips is essential to being successful with analytics.

We will also be able to Determine and Analyze Risk, Uncertainty, and Probability. With so much data, you need to know what data to analyze when to stay ahead of the game.

I will also talk about how to Spot Patterns, Trends, and Fluctuations Through Correlation, Regression, and Descriptive Statistics. Analytics techniques like these will keep you on the cutting edge.

Attendees will be able to Understand when to employ Descriptive, Predictive or Prescriptive Analytics. Each type has a specific use, make sure you know when to use each one.

And finally we will discuss how to Build Data Models. You don’t need to have high priced, complicated software to do some basic data modeling. I’ll show you some examples.

That’s section three… I’ll go over the last section in the next few days.

DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings.

We tailor each training event to meet the unique needs of the audience.

If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation on which of our DMAIPH analytics training solutions is best for you.

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My Blog Post on the Analytics of Measurement and Evaluation

I recently had the honor of writing a blog post for American University’s Measurement & Evaluation program.

The post is about using a business analytics approach to “effectively evaluate projects, programs and processes.” This is in a response to the fact that it is becoming increasingly essential to use big data and analytics to ensure organizational success.

Here is the link: http://programs.online.american.edu/msme/resource/measurement-and-evaluation-analytics

It is my hope that I can inspire readers to look for ways to bring new data into their projects, programs and processes, blend it with current data, provide more dynamic analysis and share more impactful results.

I will also be doing a webinar early next year entitled Its Not Longer Just Enough To Know. Where I will highlight some techniques and technologies that I use to empower more data-driven decision-making.

Facilitating a mastery of the fundamentals of analytics is what I do best.

All across the world, companies are scrambling to hire analytics talent to optimize the big data they have in their businesses. Though my company DMAIPH, I can equip students and their instructors with the knowledge they need to prepare for careers in analytics. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can set a guest lecturer date, internship, on-the-job training experience or other analytics education solution specifically tailored to your needs.

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The 3 Pillars of Small Business Analytics

When I consult with small business owners, there are 3 areas where my guidance generally has the most impact. I call these areas the 3 Pillars of Small Business Analytics.

The first pillar is a Competitive Landscape. I have found that very few small business owners really have a handle on the competition.

A competitive landscape analysis will reveal threats and opportunities that generally are not obvious to a business owner who focuses most of his/her energy on running the business itself.

Some of the data points you can capture and analyze include pricing, location, business size, quality, scope of business, diversity of product offering and of course revenue.  You would be surprised to find how easy it is to gather all this info.

Knowing where your products and services stack up against your competition is a key to prosperity. To achieve this understanding you need to use analytics.

The second pillar is a Demographic Profile. I have also found that very few small business owners really understand the demographics around their business.

A demographic profile analysis will illustrate how closely your customer base mirrors the actual population around your business. In many cases small businesses are not positioning their services correctly based on the opportunity in their market.

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Data to include would be traditional demographic markers like age, race, sex, family status, financial status, economic state, etc. There is a ridiculous amount of data on the internet that can be mined free and easy.

Making sure your business is properly positioned to take advantage of your arket will ensure more long term success. The data is out there; you just need to know how to bring it into your analytics process.

The third pillar is Customer Insights. With the boom in social media, most small businesses have not figured out how to capture and analyze all the information being published and shared about their business.

Customer Insight analysis allows a business owner to stay on top of problems and identify how customers feel about their business quickly.

We all know how quickly things can go viral and having a good tool to capture customer sentiment in social media is generally the most overlooked aspect of running a small business.

Positive and negative reviews, trending items, number of likes, follows and shares, are all items that can be rolled into customer insights. You can combine this with surveys, focus groups and loyalty programs among other things to get a full picture of your business.

If you are a small business owner, decision-maker or analyst then focusing on these analytics pillars will make all the difference in the world.

And the best part, is they are all free and easy to bring into your business.

Small Business Analytics – The field of small business analytics is just starting to blossom as companies are looking for more data-driven decision-making to prosper in the age of Big Data. DMAIPH is at the fore front of providing analytics training, consulting and outsourcing options to small businesses. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation on how to get more analytics in your small business.

 

 

 

 

Being A Great Analyst > Key Attribute #3 > Be Decisive

If you are a good analyst or a decision-maker that uses analytics, being decisive is much, much easier.

One key to using data and analysis effectively is understanding how people make decisions and what impacts the ability to make unbiased decisions.

A few years back I came across a book by Dan and Chip Heath called Decisive. It was a fantastic read.

The Heath Brothers are marketing and management experts who do a lot of research into what works and what doesn’t in the business world.

Decisive looks at what influences effective decision-makers overcome.

As an analyst, there are many valuable lessons that can be applied to both selecting data and presenting the analysis of the data.

One example of being Decisive that I use a lot related to trying to avoid a narrow frame. Too often we limit our choices.

When it comes to what data to use to answer business questions, we have to always ask ourselves is this the right data? Is there other data I can use to validate my findings? What data can be blended with this data to tell a more compelling story?

Being aware of your own biases will help you ensure you get the right data, that it’s what is really need to answer business questions at hand.

Being of aware of the biases of the consumer of your analysis (generally your boss and their peers) can help you position your data in ways that can mitigate those biases and let them see what you see.

There are dozens of examples from Decisive that I use in training people to be analysts and in using analytics effectively.

It is a book, well worth your time.

Analytics Culture – The key to using analytics in a business is like a secret sauce. It is a unique combination of analytics talent, technology and technique that are brought together to enrich and empower an organization. A successful analytics culture is not easy to create, but DMAIPH can show you how. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can build a strategic plan to turn your company into analytics driven success story.