Published! Putting Your Data To Work

So happy to announce that the 2nd Edition of Putting Your Data to Work is now available.

To my knowledge this is the first analytics book written specifically for the Filipino.

Empowering analysts and advocating for the use of data and analysis in decision-making is what I am most passionate about!

E-mail us analytics@dmaiph.com to get a copy for 700 PHP plus shipping.

Analytics in the Philippines – The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions. DMAIPH was set up to facilitate these solutions and bring the talent and the business together. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can help you take advantage of this unique global opportunity.

Engaging and Sharing on LinkedIn

Given the nature of LinkedIn as a social network for professionals, I try to devote as much time as connecting with people like you as possible.

I want to hear your story. What is it that you do? Perhaps there is an opportunity for us to collaborate in some way.

As for me, I really do 3 things that flow out of my passion to help people use data and analytics to empower more data-driven decision-making.

I talk about analytics.

I consult on analytics.

I lead using analytics.

That’s pretty much it.

Analytics training is something that just about every business can benefit from. Being exposed to new ideas and approaches to using data allows a business to stay on the cutting edge of big data and data science. That’s what I love to do. Empowering the use of analytics.

Taking the time to look inward and assess where an organization is with analytics and where they would like it to be is a huge priority for those who get the power of optimizing business data. This is how I help. Defining analytics cultures.

Managing a small, virtual based team of analytics talent based in the Philippines allows me to also offer a solution to many organization’s biggest analytics challenge; shortage of top talent. This is how I make life easier. Expanding the team.

So that’s what I do. I love to do these things and I do them well. What about you?

What are 2-3 things you love to do? I’m betting there is an opportunity there to add value to each other’s network.

And that is the beauty of LinkedIn.

Being Part of Something Bigger Than Yourself

I share a lot of content. Sometimes I post in groups and on pages. Sometimes I speak at conference and seminars. Sometimes I do in-house training and consulting. Sometimes I blog or publish. And sometimes I e-mail.

It is only the last one that I generally get any negative energy from. I send out thousands of emails in the average month to a % of my combined almost 20,000 friends, connections and followers.

My emails are clearly not spam. They are generally attempts to open a conversation, solicit feedback or ask a question. I work hard to make sure they are relevant to the audience and will engage at least a small % of the people I have connected with.

I never send anything to people who have not already agreed to be part of my network. In fact the whole idea of joining a social network is to share experiences, discover new opportunities and add value to the lives of others.

Yet, every so often one of my email is met with a single word. A reply that lets me know my attempt to connect with this person who is already in my network was not appreciated.

Unsubscribe.

Remove.

Stop.

Now if this was a purely marketing email that was email blitzed and spammed to a mass audience, then that night be acceptable.

But my emails are thoughtful and I take time in crafting both the message and making sure to the bet of my ability that the audience will benefit from the conversation.

A one word, negative reply mostly like means that the recipient did not read the message. Likely they are too busy, too important or too bothered to take the time.

Some would advise not to take it personally. Just delink them and move on.

But if you know me, you know I do take it a little personal. I took my time to include them in my network and try and engage them. How is that not a little personal?

I am looking for a network of people who actually believe they can do things to make the world a better place. I still have faith in the value of interpersonal connections, even if most people think the point is lost.

When I get one word replies, it just means I have more networking to do.

My Analytics Story – My passion is solving problems by bringing together the best talent, cutting edge technology and tried and true methodologies. Empowering people towards better decision-making through the use analytics and business intelligence is what I do best. I am DMAIPH or Decision-Making, Analytics & Intelligence in the Philippines. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly for a free consultation about getting more analytics into your career and your business.

An Analytics Guidebook for the Filipino Recruitment Professional

My next book will be out shortly, and it is born out of a need to help the tens of thousands of professionals involved in recruitment in the Philippines.

I have conducted dozens of HR and Recruitment seminars and spoken at least as many recruitment themed events over the past few years.

The most consistent feeling across all of my interactions with Filipinos involved in recruitment is one of almost overwhelming challenge. There are simply not enough qualified candidates to fill open job postings. And even when candidates are hired, the % who attrit prematurely is at an all-time high.

This disparity between supply of qualified talent and demand of open jobs has continued to widen over the past several years. This is especially true for jobs that require a certain level of proficiency in foreign languages and high tech computer skills. The boom in the number of BPO and call center jobs in the Philippines is the biggest reason for this inequity between supply and demand.

I often say, recruitment for the call center industry in the Philippines, right now, is one of the hardest jobs on the planet. Few places around the world are seeing such a concentrated effort to attract and retain employees from a fairly finite talent pool.

This analytics focused book, which is based on my interactions with thousands of Filipinos working in recruitment, is a much needed guidebook to find new and innovative data-driven solutions in the recruitment process.

As you read through this book, you will be exposed to proven methods to super charge your recruitment process and provide you with whole new perspectives on how to recruit and retain talent in your organization.

Each chapter will also introduce you to a new recruitment analytics metric that will empower you and your team towards a higher level of success when it comes to finding the right people at the right time.

Thinking Through the Box

An Overview of HR & Recruitment Analytics
The Global War for Talent
Analytic Techniques for Finding the Right Data at the Right Time
Where All Your People Data Lives
Getting IT: Building Analytics Centric Cultures
Big Data HR & Recruitment Analytics
Talent Management Process Improvement
Optimizing Excel Talent Pipelines
Cutting Edge Business Intelligence, Data Visualization & Business Dashboard Technologies
Presenting HR & Recruitment Data & Analysis
Aligning HR & Recruitment with Business Strategy
Using Data to Market You Brand in a Buyer’s Market

The book concludes with a bonus chapter on Winning HR Recruitment Analytic Strategies with Big Data. The book is almost finished, but in the meantime if you are looking for help with recruitment, I am available for consultations and in-house trainings. Send an inquiry to analytics@dmaiph.com if you are interested in learning more about how I can help you use more data in your recruitment efforts.

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

Don’t Let Fear of Technology Doom Your Recruiting Efforts

One of the biggest challenges facing Recruitment professionals across the Philippines (and the world) today is a fear of technology. I hear this all the time when I talk with those involved in recruitment.

We all know recruitment is an expensive and continuous process just as trying to eliminate employee turnover is. Hiring and retaining top talent is the topmost priority for every organization yet few readily embrace the use of recruiting software or applicant tracking systems (ATS).

Given that people represent a company’s most important asset and attracting and selecting the right kind of talent is critical for a company’s successful operation, it is really a no brainer that technology would be a key to success. However, based on both industry research and my own observations, it is the single biggest impediment to successful recruiting in the Philippines.

For some it is a fear of the cost. For others it might be fear of admitting they aren’t very good at embracing technological change. And still others are afraid they will need to rely on someone else to show them how to use the technology. No one is afraid that technological solutions to recruitment won’t help. SO getting past the various causes of apprehension is their biggest challenge.

A good technological solution can connect the dots between you and your candidates. This helps recruiters automate the entire hiring process from capacity planning, career portal, resume management, assessments and interviews, offer management, and extensive reporting and insights into the process.

All in all, you can supercharge your recruitment analytics with the right system to significantly speed up hiring, reduce costs, and improve the overall quality of recruiting and employer branding. .

If you know you need an ATS and are ready to explore, I can help you figure out which of the hundreds of products out there best fits your unique need. Not all of them are super expensive and when compared against the cost of hiring more staff to hire staff, ATS’s generally have a much better ROI.

Know How to Make a Profit

I have been self-employed for 4.5 years now.

Some tell me that’s remarkable, but I am just doing what I do best. Sharing my passion for analytics.

Depending on how you measure success, I have had some pretty good successes. But also some pretty amazing failures too.

I get why so many small business fail. It take a lot of perseverance to rely just on yourself and a small circle of supporters for your livelihood.

So at this point in my career, almost 5 years of being the man after 20 years of working for the man, I know how to make a profit.

First off I have to stick to my plan. Allow for it to evolve and be flexible, but year in and year out I stick to the plan on being the name brand in analytics in the Philippines.

Second, I create a lot of content. If content is good and in my case, I can humbly say it is. People will pay for it. Books, Blogs, Conferences, Public Seminars and In House Trainings all help to generate revenue. Its all from me brain, its all based on content in my head. As long as I can create engaging content, I can make money.

Third, I have to live within my means. Always keep one eye on the future. Trust the right people. Business acumen like that which balances success with failure enough that I can keep going.

The next key is that you have to be connected. Know what’s hot now and what will be hot. I read a lot. I follow a lot of things via social media. I keep myself informed on what’s going on with my customers, my future customers, my competitors and those who can influence my business. In short I am constantly networking.

And finally you have to love what you do. I can’t imagine any small business owner who can survive long without the passion that comes from deep inside. Its near impossible to make a profit without any passion behind it.

So how do I know how to make a profit?

I have lived it.

Let me show you how!

#IamDMAI

Small Business Analytics – The field of small business analytics is just starting to blossom as companies are looking for more data-driven decision-making to prosper in the age of Big Data. DMAIPH is at the fore front of providing analytics training, consulting and outsourcing options to small businesses. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation on how to get more analytics in your small business.

Monetize Our Content

It really is not that hard to create a lot of content.

Maybe for me it’s easier than most because I like to talk, I like to write, I like to share and I like to educate.

But it’s still not as hard as so many other things people do every day to make money.

What is hard is creating content that is engaging. That enables curiosity and bring an emotional response. Content that is truly enchanting is rare.

If you can create engaging content, then you should be monetizing it.

There are so many ways to make money off of good content. Sometimes it takes some creativity. Sometimes it takes extra effort. Occasionally you have to spend money upfront to make money long term.

For DMAI we have a lot of content. Here is how we monetize it.

Books are the most traditional method. Given the amount of writing I have done on analytics these past few years, there is enough content for a half dozen books. And there are hundreds more in my head. Publishing a book and selling it on the side at speaking engagements is a nice, but fairly inconsistent revenue stream. But it is a good place to start.

E-Books is less costly than traditional books, but as whole still far popular. Getting people to pay for online content remains a very elusive prospect for most content creators. Still having that option available will add a little more revenue over time for very little cost.

Online only content for sale is another option. One I have as of yet, not tried. But again if there is a such a needs for analytics training and the ability to speak in person is limited, then providing online only content for a reasonable fee makes a lot of sense.

Webinars and videos are additional online revenue options. Getting people to pay for a series of online trainings is not something I have seem work with much success. YouTube kinda makes that nearly impossible. But in some cases, where you an offer a high quality production that delivers as well as the in person trainings do is something that some people would pay for. Need to look into this one some more.

Still though, the best money maker for DMAI is the fees I get when speaking or conducting training. The market price for these events continues to rise as the reality of their not being enough analytics experts to go around combines with the pressure people feel to get more out of their time and look to analytics as the solution.

That is why we are already planning our 2017 training schedule, blocking off dates for big events and getting on the calendars of companies looking for in house training.

Monetizing our content is not hard, it just takes sticking to a plan.

Get In Front of People

The single biggest asset to my business is me.

Knowing this helps guide my strategic plan.

The more I am in front of people talking about analytics the more the business will prosper.

The more people who here me talk about analytics will get excited and start believing they can master analytics too.

The more attendees, trainees and audiences who learn something from me, the more referrals to follow.

Branding for any company is all about building something that sticks in the minds of its customers as it also attracts new customers. Great brands don’t have to market themselves as much as they do just continue to do what they do best.

That has always been the goal of DMAI. To market me to the point where we are the name brand in analytics in the Philippines.

Analytics is something every business needs, but most businesses struggle with. It not easy to use data to empower better decision-making. The boom in big data makes it more challenging. The dearth of analytics talent available makes it seem impossible to many business leaders.

So that is why we need to get me in front of them. To show them how they can unlock their data to tap new prospects and discover new opportunities.

Once they have a sense its not as daunting as they thought, once they feel they can do what I do too, then our brand gains power. With each interaction between me and those who need me, we level up.

That is how we execute our master strategic plan. That’s why #IamDMAI

Engage The Network

Networking. Why do some many people fail at it? What do the great networkers have in common that make them great? What should you do when your networking efforts don’t produce the results you expect?

Asking myself these questions a lot lately.

I know a lot about networking strategy and have seen the master’s do it well. I have a lot of experience in marketing myself and my business. I have built a strong and recognizable brand. In many ways I am an expert on networking.

Yet networking is not easy for me. I am never really satisfied with my results. I am perpetually adding and creating and sharing. It’s in my DNA. But it’s still not easy.

When I talk about analytics I get energized. The more I talk about analytics the more energy I have to put into networking. Passing out business cards while sharing my story is awesome. Having people tell me they follow my blog and enjoy my writing is super awesome. Being in front of a crowd of curious minds who want to know more about analytics is super awesome x 1000.

So for me to engage my network, I can do a lot in person. But there are so many hours in a day I can devote to that. So engaging via social media is key to building the network substantially. Social media is 24/7 and can attract people who never have a chance to see me in person.

I have a marketing plan for engaging people via personal interactions.

I have a marketing plan based on appearing at events, conferences and schools.

I have a social media marketing plan for sharing content online.

And I have a media plan to build the network through more traditional methods as well.

You have to have these plans written out so people can follow them.

You have to talk about them constantly so people understand them.

You have to measure them consistently so you know if people are engaged with them.

That’s networking. That’s how I do it.

That’s why #IamDMAI

The field of small business analytics is just starting to blossom as companies are looking for more data-driven decision-making to prosper in the age of Big Data. DMAIPH is at the fore front of providing analytics training, consulting and outsourcing options to small businesses.

Aligning a business strategy to drive an organization forward requires a robust analytics solution. Businesses who have good analytics tend to be much more profitable and efficient then ones that do not. DMAIPH has helped dozens of companies in both the U.S. and the Philippines with adding more data analysis in their business strategy. We have joined up with our key business partner PMCM Events Management to showcase our solutions at #TechToniPH in July 2017. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out what we can do to help you align your business strategy with analytics.

Stick to the Primary Goal

When you start feeling like you are going in several directions at once, but you are not happy with the progress you are making overall, then you need to sit down and do some strategy planning.

It has been awhile since I added some structure to what we are doing with DMAI so we don’t spend time doing things that don’t drive us towards our primary goal.

The primary goal of DMAI is to bet the name brand when it comes to analytics in the Philippines. The reason we exist is to take advantage of the huge gap between supply and demand when it comes to analytics talent in the Philippines labor pool.

In the past few years the demand for analytics talent has boomed at a rate that has far outpaced efforts to attract, train and empower the supply. The past year or so has seen a great number of new players enter into the analytics and data science training space, but it is not enough to meet the global demand for analytics that the Philippines is caught up in.

As I add more and more data scientist and analysts every day on LinkedIn, I am seeing a pattern that is both concerning and exciting. Like in the U.S. and across the globe, the number of data science and analyst jobs mushrooms, but by and large the people filling the openings lack the experience to really be effective at them. Which of course means they will need more training. DMAI is in a good place to address this opportunity.

We have worked hard on building the brand and getting the name out. Working with key business partners to speak at conferences, conduct public training workshops and appear in the media has given us a lot of access. The amount of content we have created between social media, blogs, training materials and now books adds to our ability to share content.

So for the next 18 months, we will be asking ourselves every day this simple question. Is what we are doing right not working towards that goal of being the name brand in analytics in the Philippines? If not, then it’s not a priority no matter how much money it makes or how important it seems.

There can be only one top dog. And the dog’s name is DMAI.
#IamDMAI

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