Learn How to Turn Your Data Into Insightful and Actionable Analysis

Data Analytics Seminar

February 21,2017

9:00am- 5:00pm

Discovery Suites, ADB Drive, Ortigas Center

Objectives

We will start with a basic overview of analytics, current trends in the field and how analytics is being used here in the Philippines.
Through a couple of hands on exercises, we will practice finding data, analyzing it and reporting our findings.
We will go in depth understand several key components of analytics including business intelligence, competitive landscaping, data visualization and business dashboards.
We conclude the day by taking an assessment of each of our own business and starting to develop strategies to enhance the analytics culture in our business.
Learn more about Big Data and Data Warehousing

Key Topics

What is Data Analytics?
Overview of Data Analytics in the Philippines
Self- assessment of your own Analytics
Finding Data, Mining and Presenting Data
Internet Research Tips
Management Reporting
Reporting Using Excel
Big Data and Data Warehousing
Discussion about Descriptive, Predictive and Prescriptive Analytics
Business Intelligence and Business Dashboards
Using Data Analytics to Drive Decisions

At the end of this course you will learn:

How to do public data mining
How to provide data for Business Intelligence
How to build better reports in Excel
How to manage data for a business dashboard

Requirements: At least basic knowledge of Microsoft Excel

Who should attend?

People who make countless decisions every day!

Managers
Supervisors
• Business Owners / Leaders
Team Leads
• Accountants
• Analysts
• Students Enrolled In Related Courses of Study
Human Resources and Recruiting

This innovative and one of a kind workshop will provide you with easy to implement strategies to increase your effectiveness in decision- making.

While most people have an idea of what analytics is: data, analysis, metrics, and business intelligence are just the start… it is an abstract concept that is difficult to summarize in a sentence or two. Most business leaders know that they need more analytics based decision making in their operations, however few have figured out how to obtain it as analytics software or engaging high priced consultants doesn’t suffice.

This is where we come in. Daniel Meyer spent 15 years as an analyst with Wells Fargo Bank in the US, has combined that practical experience with his educational background; has a master’s degree in education, and developed an innovative training approach to analytics. DMAIPH specializes in a variety of analytics training solutions including ones designed for call center managers, recruiters, HR professionals, fresh grads, and analysts.

Learning Investment

Exclusive Offer!!

P 5,800.00 + VAT

This offer includes:

An Analytics Book especially designed for Filipino Professional

(Pay the full amount on or before January 20, 2017)

Group Rate (Minimum of 5)

P5,400.00

Regular Rate:

P 6,600.00 + Vat

(starting January 21, 2017)

All rates includes: Training Modules, AM/PM Snacks, Lunch and Certificate of Completion.

Registration

Kindly email us your Name, Company, Job Title and Phone Number. With the Subject: Data Analytics Seminar

info@sonicanalytics.com | analytics@dmaiph.com

You may contact us at (0917)799-2827 | (02) 959-8017

Terms and Conditions

Seminar Registration shall be carried out via Sonic Analytics’ Website or the link provided by Sonic Analytics or DMAIPH, by entering the necessary information into the relevant online application form.
After registration, the following will be e-mailed to the registrants: A) Confirmation email; and B) the Invoice
Contract for the seminar shall be deemed to be completed upon the receipt of the confirmation email. If a registrant’s application cannot be accepted due to lack of vacancies or for any other reasons, he/she will be informed immediately
Cancellation by the delegate will be subject to cancellation charges as follows: More than 15 days prior to commencement of the course: No penalty.6 to 14 days prior to commencement of the course: 25% of course fee.5 days prior to commencement of the course: 100% of course fee.Failure to attend course without prior notice being given: 100% of course fee.

Sonic Analytics and DMAIPH reserves the right to cancel or reschedule a Public Course and in these situations every effort will be made to accommodate delegates on an alternative course or refund payment in full.

Payment of the full course fee is required within 7 days of receipt of invoice. Failed to do so, the reservation shall be forfeited
The course fee covers training, venue, training materials, am/pm snacks, lunch and certificate of completion.
All stated fees are exclusive of VAT

Mode of Payment

DMAI accepts Cash and Cheque only
You may deposit the amount on our BPI Account:
Account Name: DMAIPH DATA ANALYTICS
Account Number: 3553-3662-74

About the Speaker

Daniel Meyer

Analytics Expert and Author

-President and Founder of DMAIPH and Sonic Analytics

-15 years of experience in the banking industry.

-Masters’ in Education

-5 years college teaching experience

-Published an Analytics Book titled “Putting Your Data to Work”

Having spent 15 years as an analyst in Wells Fargo Bank, Mr. Meyer gets analytics. With the combination of his practical experience and his educational background; Mr. Meyer has developed a unique and innovative training approach to analytics.

P600.00+ Shipping Fee

Putting Your Data to Work by Mr. Daniel Meyer is designed to be an analytics guidebook for the Filipino Professional. The primary aim of the book is to acquaint everyday professionals with a working knowledge of the key concepts of analytics. Whether you are an analyst, do analysis in your job or manage someone who does analysis, this book will help you get started with using more data in your decision-making.

To avail the book or get a free short version of the book, kindly email us your details:

Name, Company, Job Title, Full Address (for shipping) and Phone Number

For inquiries please call us at (02) 959-8017 and (0917) 799-2827

analytics@dmaiph.com | info@sonicanalytics.com

Testimonials

“I really learned a lot especially in terms of how to maximize the wealth of talent-related information that we have in PMFTC. I am pleased to inform you that I am downloading tableau as i type this message. I am also currently outlining a report that i want to present to my boss by Monday. I am also thinking about ways to improve our team’s regular reporting to HR Managers, being that none of the HR Business Partners seems to read the weekly report that we publish. I am looking at making it more like an infographic rather than just a collection of pivot tables that it is today. I can go on and on about the things that i want do to with everything I learned today. Thanks again for today’s learning-filled session.”

-Patricia

PMFTC

“The training was informative. Learning the fundamentals of recruitment analytics will really help me in providing quality work to the team”

-Raine

Convergys

“Dan’s pretty good. Can’t wait to do something more practical in forms of the application of training lessons.”

-George

Accenture

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Analytics Training – DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation on which of our DMAIPH analytics training solutions is best for you.

Looking for Unicorns – One Reason It Is So Hard To Find Good Analytics Talent

When I look at job requirements for analytics jobs I generally find myself thinking, is this person recruiting from the same talent pool the rest of us are? Or do they really believe that the narrowly focused and hyper specific skill set they are looking for don’t really exist.

Often I am asked by HR and Recruitment professionals here in the Philippines to help them figure out how to bring more analytics into their talent acquisition process. Before going to deep, I generally review job requirements to see how realistic the requirements are.

You would be surprised how often the people doing the hiring have no idea how hard it will be to find candidates, let alone if they even exist.

For example, a Data Analysts with an advanced degree in analytics, 5+ years related experience, with knowledge in a wide range of specific coding languages (SQL and R) and business intelligence applications (Tableau and IBM Cognos), and who also know how to perform advanced predictive modeling. And willing to work in an office (Eastwood in QC), that is hard to get to during commute hours for a total compensation package that is way below market rates (45,000 PHP).

That’s a real posting I just pulled off jobstreet.com

Good Luck with that.

Seriously, recruiters are often tasked to find analytics professionals that in reality are few and far between. There are no degree programs in analytics. You need to know what related course work will potentially make a good analyst like statistics or computer science. This broadens your talent pool when you know what schools have been producing graduates who have the foundation of analytics when they leave school.

Work experience is a tough one to gauge based on titles. I have seen far more “analysts” who are just doing basic reporting then I have true analysts with the ability to discover patterns in business data and turn them into actionable insights. You need to dig deeper to find out what data they were working with, what tools they used to analyze it and how they presented it to decision-makers.

Knowing certain coding languages is a plus, but given few businesses have the exact same data structures, it will take as much adaptability as experience to be successful in your job. Same with BI tools, just because you know how to refresh and share a business dashboard in Tableau doesn’t mean you know how to build a new one from scratch. Having experience is important as it lessens ramp up time. But don’t be fooled that it gaurantees success.

Analysts are in super high demand right now. Getting them to work like a traditional office worker lessens their ability to optimize your business. They need space to be curious, autonomy to discover and flexibility to put energy into projects that make a significant difference. 9 to 5 office hours, chained to a desk, following all the controls in place for a traditional office staff member is a waste of a beautiful mind.

And when it comes to pay. Six figures is not as farfetched as it might sound. If you are able to do a real cost analysis of what the analyst will save the company and/or new revenue they can help generate, they really are priceless.

SO before posting that job requirement, do a little analytic yourself to make sure you are not hunting for a unicorn.

Let me know if you need helping recruiting analytics talent. I can help you attract their attention and assure they will be successful once you get them.

General Analytics – Analytics is the application of using data and analysis to discover patterns in data. DMAIPH specializes in empowering and enabling leaders, managers, professionals and students with a mastery of analytics fundamentals.

To this end we have parterned with Ariva Events Management/Ariva Academy to offer a wide range of analytics themed trainings across the Philippines. Our next learning event will be on March 31 in Ortigas. It is called Data-Driven Decision-Making for Owners, Managers and Leaders. Click here to find out more >>>

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out what we can do to help you acquire the analytics mastery you and your organization need to be successful in today’s data-driven global marketplace.

Q7: What exactly is data science and why the rapid rise of data scientists?

A year ago I might have found it challenging to really answer this question. The first time I had heard of the term data science and a data scientist wasn’t that long ago. And I have been doing some pretty advanced analytics for close to 20 years now. I know the term has been around in academic and research circles awhile longer, but 2014 is the first time I ever saw a job posting for data scientist in big business.

So what is data science? Besides simply being the study of data, it generally refers to using complex models, machine learning, predictive and prescriptive analytics and powerful technology to analyze business data in much greater volume, velocity and variety then possible a few years ago.

And of course the ones charged with doing the data science are data scientists. They understand math, statistics, and theories that can be applied to business data using new technologies and methodologies.

The biggest challenge to being a true data scientist is that you have to be adapt at both technology and working with people. Being a business data expert, knowing how to code and doing higher math are only half the job. You have to also share your data, communicate it in ways that drive action, share and engage with non-data centric people. It’s hard to find people who are good at both.

Image from Forbes Magazine.

In addition, whole some data scientists are educated to be data scientists, very, very few actually have any kind of degree in data science. That kind of degree really didn’t exist until very recently. Instead most data scientists have advanced degrees is related subjects and have migrated into the business world do to market demand.

That demand has been growing at a staggering rate the past few years as every day we generate more and more data across the planet. President Obama first employed a data scientist for his campaign in 2012. The White House now has a chief data scientist position.

If you were to compare results from job board searches form 2012, you’d see maybe 100 data scientist job postings. Now its easily in the 1000’s. So that’s why the job market for data scientist is one of the hottest around. Lack of training programs, having both tech and people skills, and the booming demand due to unending new data to being analyzed.

Some people ask me if I’m a data scientist I am careful with my answer. True data science is not something I am academically prepared for nor I have never published anything in a scholarly journal. But my real world experience working with data has made me an expert on many aspects of data science.

I guess I feel more like an analyst, but a freakin awesome analyst who can do a lot of things using data that are super important to a business.

We can empower students and their instructors with the knowledge they need to prepare for careers in analytics. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can set a guest lecturer date, On-the-Job Training experience or other analytics education solution specifically tailored to your needs.

Training Analysts: And The Tasks Keep Getting Bigger

Wrote this over two years ago… its still relevant!

When I first came to the Philippines in 2012 to set up an analytics training business I was ahead of my time. No one was really talking about analytics and most people didnt really get what I was trying to do.

I saw a huge opportunity to be at the forefront of a shift in services that would propel the Philippines forward as a place where analytics outsourcing would be successful.

After a few years of doing seminars, speaking engagements and training manily to build awareness, things are really start pick up steam.

Attendance is way up in our public training offerings, I am getting invited to more and more schools and companies are starting to really look for analytics training to both enhance their own decision-making as well as exploring offering analytics as a service.

This goes hand in hand with a memo by CHED (Commission on Higher Education) published two years ago that schools are now trying to figure out how to implement.

I have worked with a few schools already by doing a one day overview of how to meet some of the course objectives outlined in this memo, and now I am looking to expand that to a five day training. Here is what it might look like.

This five day training will need to be eventually expanded into a semester/trimester long class.

Which is precisely what I had in mind when I did my very first Introduction to Analyitics training back in May 2012.

And now that dozens of schools need this, so my tasks keep getting bigger. I couldn’t be happier.

Analytics Education – Facilitating a mastery of the fundamentals of analytics is what DMAIPH does best. As a key parnter of the Data Science Philippines Meetup Group, DMAIPH champions the use of using data. All across the world, companies are scrambling to hire analytics talent to optimize the big data they have in their businesses. We can empower students and their instructors with the knowledge they need to prepare for careers in analytics. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can set a guest lecturer date, On-the-Job Training experience or other analytics education solution specifically tailored to your needs.

PATIENCE AND FAITH ARE OUR BEST FRIENDS

I wish i could remember where i found this, but it definitely speaks to me so I wanted to share it again.

“No one can determine the final destination of our life’s journey. Therefore, the next best thing to do is to keep our cool and have faith in ourselves. Whenever I feel I am detouring from my destiny, I try to remind myself that my journey is my path. It’s a journey full of peaks and valleys, sunshine, and rain. This faith allows me to explore unchartered territory with confidence. I am at ease to fail forward. Because even when we fail, we do not lose it all—we can learn valuable lessons, and build the foundation for our next chapter.”

Keeping a can-do attitude helps us to never give up on ourselves. It allows us to recharge, reinvest, and reinvent ourselves by melting down our fear.

And that’s how I will start 2017!

Analytics Leadership – DMAIPH specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

Excellent Leaders Are Constantly Pursuing Excellence

https://www.linkedin.com/pulse/nature-authentic-leadership-ben-stewart

Here is an excellent conclusion to a blog post about the nature of authentic leadership…

‘Effective leadership can be an elusive goal with no clear path to direct success. There are, however, many techniques and practices that are consistently utilized to reach this goal. It begins with personal responsibility and leadership of oneself. Before anyone has a chance at leading others, he or she must take ownership of their thoughts, actions, and beliefs.

Possessing a keen insight into human behavior and thought is also critical. This includes motivating, retaining, and resolving conflicts among the team. It is unfortunate today that so many leaders become consumed with the ends that they forget the means. While the bottom line is most often analyzed and how a leader is judged by superiors, it is the responsibility of the leader to ensure that the team respects its members and is passionate for pursuing excellence. Neglecting this will bring discouragement and cause a serious threat to whatever goal is being pursued.

Leaders must always incorporate the human aspect into their decisions. In its essence, leadership is about influence. For a leader to maximize and improve whatever situation they encounter, requires going beyond spreadsheets and routines. Taking a genuine interest for the team will include a common respect and appreciation for every individual. Although this is a cumbersome and lengthy process, leadership will prove abundantly more effective.”

The need for personal responsibility is most important when times are tough. If you are under pressure, its hard to lead others if your are not comfortable leading yourself.

Knowing how people think, and why they do what they do is a key point of success. Leaders who often try to spend time in their subordinates shoes are much more successful.

Pursing excellence needs to be a top motivator for any leader in DMAIPH. To be effective when it comes to working with me you need to understand the power of your influence and comprehend how it is perceived… so that you can get everyone else to follow along on that pursuit to excellence.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

The Challenge Ahead

How do we get better? That’s what is on my mind every day. Most people get up every day and go to work. They have family obligations to meet so they take a job that helps them meet these obligations. However, most people don’t find job that add much more value to their lives then a pay check.

Sometimes we get lucky and find a good place to work. Where we are valued as not just a worker, but a person. Where we are allowed to have more work/life balance then we might have in other places of employment. This is a special place to be. Its not what 90% of the global workforce face every day.

So what happens when we find that awesome company to be a part of? In some cases we are empowered to be innovative and to help be part of the success of the company as keep it moving forward. For people who feel this sense of positive energy, work is actually pretty fun most days.
However, in some cases we find that even though the company is good to us and we like working there, we find things start to feel routine. We have challenges every day that are either not fun to fix or when we fix it, no one seems to notice. This eats away at our positive feelings about our company.
And then we have a third group of people who for whatever reason are in the wrong place at the wrong time. They have challenges in their lives that prevent them from being at work every day. And often when they are at work they don’t feel very engaged. They have a low sense of satisfaction that makes each day on the job more work than its seems worth.

So as DMAIPH grows from a company of a half dozen to one of several dozen, how do we keep people trained? How do we make sure we keep as many team members as possible in the first category of engaged and empowered workers?

These is no simple answer. For some more money, for others more responsibility and for others more job variety. There is no magic solution. It takes a lot of effort from not just the leaders but also from the employees who want to keep enjoying their work and like to work every day for the same company.

The answer of course is analytics. We need to know exactly what they need to stay engaged and to stay with us.

That is what I think about every day. That is THE big challenge ahead. And so should you.

Join us on Feb 21, 2017 in Ortigas to find out what metrics you need to interpret and access the data you have in your business that will tell you exactly what to do to keep attrition low and satisfaction high.

IBM’s Six Ways To Use Analytics To Manage A Workforce

http://www.forbes.com/sites/ibm/2015/04/06/6-ways-to-use-analytics-to-better-manage-a-workforce/

Interesting article about how to use more analytics in areas that are traditionally data rich, but not a focus of most enterprise analytics solutions.

Right now in the BPO industry in the Philippines, two of the bullet points really got me thinking.

Using analytics in HR to predict if and when employees might leave is a pretty cool concept. Their is plenty of historical data to look at resignation and termination patterns and segment the data in various buckets to see if any meaningful patterns jump out.

This goes hand in hand with higher employee expectations for work life balance and having a strong sense of community within the work place.

Both are things that might require a lot of unstructured analytics as well… although it blurs employee privacy issues, Facebook and Twitter can be an excellent place to glean insights into employee mood and their intentions.

I am curious to see how deep analytics can go into looking at data and trying to predict employee loyalty and stickiness.

The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes.

DMAIPH also specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

What Kind Of Analyst Do You Want To Be?

“The main part of intellectual education is not the acquisition of facts but learning how to make facts live.” – Oliver Wendell Holmes

An ANALYST is a person who analyzes and is skilled in analysis. Business Analysts (BA) are required to find, analyze and report business data to support business optimization.

The job functions of an analyst very greatly from business to business and even within each business job functions can vary from analyst to analyst. However at their core, you will find that just about anyone with analyst in the title has several things in common.

Based on the book, the Accidental Analyst, four character traits that most analysts have are:

PASSION for helping people solve real problems
KNOWLEDGE of the business being analyzed
EXPOSURE to thinking analytically and problem solving tools
EXPERIENCE using data to solve problems

In addition most analysts have certain personality types:

reflective
intuitive
deep-thinkers
and able to make quick judgments

These findings show a consistency across analysts no matter if their focus in on reporting, analysis and/or research, if they are working with small structured data sets or volumes of unstructured big data or if they are actively working to optimize the business or just providing information.

Per CHED some of the analytics jobs graduates of the program should be ready for:

Jr. Business Analyst
Operations Assistant
(Web) Site Analyst
Marketing Officer
Jr. Operations Analyst
Financial Analyst
Supply Chain Analyst
Human Resources Associate
Training Associate
Administrative Associate
Accounting Analyst
Quality Assurance Analyst
Facilities Associate
Planning/Budget Analyst
Insurance Analyst
Social Media Analyst
Virtual Assistant
Customer Service Rep
Finance Analyst
Accounts Payable Analyst
Travel Analyst
Expense Analyst
General Accounting Analyst

This list is hardly exhaustive. On a typical day on jobstreet.com you will see hundreds of job titles that includes analyst in the title.

So I guess the next question to ask is, “What kind of analytics and analyst jobs interest you the most? ”

The Fundamental of Business Analytics – Business Analytics is the application of talent, technology and technique on business data for the purpose of extracting insights and discovering opportunities. DMAIPH specializes in empowering organizations, schools, and businesses with a mastery of the fundamentals of business analytics. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out how you can strengthen your business analytics fundamentals.

Limiting You Core Values To Just 3

https://www.linkedin.com/pulse/you-have-more-than-3-core-values-think-again-dave-kerpen?trk=tod-home-art-list-small_2

For DMAIPH, I have infused 3 core values into everything we do. They come from having seen companies succeed and seeing companies fail. The ones who succeed have the in common. Here they are:

Partnership

Integrity

Teamwork

For my the core valued of any business starts with the partnerships is has with its industry. For public trainings its all about having a robust network. Being able to get new business, mine existing business, and bringing back old business all comes out of strong partnerships.

Integrity is also super important. Being honest and doing the right thing. Have an identity that makes one thing of likability and trustworthiness. When you have that you take care of your customers, your employees are satisfied and engaged, and you ability to partner gets much easier.

And the third value is teamwork. Teamwork is based on trust. And trust comes from integrity amount partners. Work partnerships, between employer and employee and between each employee with their peers all lead to a more vibrant teamwork.

DMAIPH stands for strong partnerships among analytics providers and consumers, for being know for our rock solid integrity, and for engaged and empowered team we have.

What are your 3 Core Values?

If you cant recite them of the top of your head, then you probably have too many.

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