Tag: Marketing

Most Analysts Spend 50% of Their Time Finding Data

Most analysts spend most of their time finding data.

% Finding Analyzing Reporting
10 12% 6% 33%
20 14% 10% 39%
30 20% 31% 24%
40 6% 14% 2%
50 31% 16% 2%
60 14% 18% 0
70 0% 0% 0
80 0% 2% 0
90 0% 0 0
100 0% 0 0
       

In fact, most analysts I know spend 50% of their time finding data.

Among other thing this can mean they are setting up data mining or data gathering process to look for the data or it can mean they reviewing their data for relevancy.

My experience is that when you spending this much time on the finding the right data phase it reflects a poorly structured data environment or a unfamiliarity with the data needed.

Dirty data is also a big time waste.

Experience is the best solution for challenges with finding data. The fact the finding phase % is so high speaks to both the explosion in the 3 V’s of Big Data (Velocity, Volume and Variety)  as well as the number of analytics newbies.

To me this should be no more than 20% of your time.

I expected finding data would be the biggest chunk, but was surprised that over 50% of my analyst connections using at least 40% of their time finding data.

If you have one day to answer a key business question, this means you are using your entire morning just finding the data.

When you get back from lunch you haven’t even started the actual analysis yet and the clock is ticking.

Data is based on a survey I sent to 3,000 of my LinkedIn connections who are either analysts or work closely with data and analysis.

Analytics Survey – DMAIPH conducts quarterly analytics surveys to collect data on current trends in analytics. We specialize in surveys that assess analytics culture and measuring how aligned an organization is to using data and analytics  in its decision-making. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out more about how DMAIPH can conduct surveys to help you assess the analytics culture in your business.

DMAIPH Marketing Analyst Job Opening

DMAIPH is looking for a marketing analyst.

Primary responsibility is marketing public and in-house analytics workshops. Secondary responsibilities include promoting analytics publications, facilitating speaking engagements and managing online profiles for Daniel Meyer, our founder and one of the top analytics experts in the Philippines.

  • Experience with Digital Marketing and Analytics required.
  • Familiarity with running marketing campaigns on Facebook and LinkedIn.
  • Comfort with using MS Excel for basic analysis and reporting.
  • Basic knowledge in Adobe Photoshop
  • Able to create, update and share marketing content including blog posts, email blitz mailings, power point presentations and speaker bios.
  • Must be open to flexible hours and duties. This is not a typical office based, 40 hours a week, week days only position.

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A certain % of the job can be done at home or office depends on the business needs, but the marketing analyst will need to meet in Ortigas with the senior leader a few times a month. Also must be able to help facilitate occasional speaking events. Flexibility is key.

This is a flexible, project position with salary and compensation package dependent on experience.

Interested applicants should send their resume to analytics@dmaiph.com

Analytics Jobs – DMAIPH hires, refers and connects Filipino analytics talent. The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Working with DMAIPH to find work, hire analytics talent or set up analytics teams will ensure you are tapped into the best of the best when it comes to analytics in the Philippines. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out how to take advantage of this booming opportunity.

Getting To The Cutting Edge with HR Analytics

When I talk about HR Analytics, like I recently did at SMX as part of the 10th annual HR Congress, I generally break things into 4 topics areas. The four are:

  • Cutting Edge HR Analytics
  • Finding the Right Data
  • Key Analytic Techniques
  • Actionable Reporting

Teams that are successful in each of these 4 areas, will be ahead of the game when it comes to keeping HR at the forefront of defining, aligning and implementing business strategy.

Cutting Edge HR Analytics happens when you have the right combination of talent, technology and technique. You need the right people using the right technology and employing the right techniques to be successful when it comes to HR in the 21st century.

Being able to find the Right Data at the right time happens when you have the 3 T’s in place. This allows you to have all the data you need to answer business questions at your finger tips. And it allows HR to be the primary source is setting and guiding the execution of business strategy.

You can use Key Analytics Techniques to help you not only find the right data, but also to add new data sources and to build impactful reporting solutions. And you can share your techniques across the organization to empower others to use HR Data to drive business strategy.

The end goal of using HR Analytics is to provide actionable reports that keep the business aligned to its core strategy. By identifying opportunities and risks, by sharing data and analysis across the organization and empowering data-driven decision-making, HR Analytics is the key to success for any business.

If you are interested in learning more and would like to get a copy of Putting Your Data To Work , connect with me via e-mail at analytics@dmaiph.com

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

Engage The Network

Networking. Why do some many people fail at it? What do the great networkers have in common that make them great? What should you do when your networking efforts don’t produce the results you expect?

Asking myself these questions a lot lately.

I know a lot about networking strategy and have seen the master’s do it well. I have a lot of experience in marketing myself and my business. I have built a strong and recognizable brand. In many ways I am an expert on networking.

Yet networking is not easy for me. I am never really satisfied with my results. I am perpetually adding and creating and sharing. It’s in my DNA. But it’s still not easy.

When I talk about analytics I get energized. The more I talk about analytics the more energy I have to put into networking. Passing out business cards while sharing my story is awesome. Having people tell me they follow my blog and enjoy my writing is super awesome. Being in front of a crowd of curious minds who want to know more about analytics is super awesome x 1000.

So for me to engage my network, I can do a lot in person. But there are so many hours in a day I can devote to that. So engaging via social media is key to building the network substantially. Social media is 24/7 and can attract people who never have a chance to see me in person.

I have a marketing plan for engaging people via personal interactions.

I have a marketing plan based on appearing at events, conferences and schools.

I have a social media marketing plan for sharing content online.

And I have a media plan to build the network through more traditional methods as well.

You have to have these plans written out so people can follow them.

You have to talk about them constantly so people understand them.

You have to measure them consistently so you know if people are engaged with them.

That’s networking. That’s how I do it.

That’s why #IamDMAI

The field of small business analytics is just starting to blossom as companies are looking for more data-driven decision-making to prosper in the age of Big Data. DMAIPH is at the fore front of providing analytics training, consulting and outsourcing options to small businesses.

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Aligning a business strategy to drive an organization forward requires a robust analytics solution. Businesses who have good analytics tend to be much more profitable and efficient then ones that do not. DMAIPH has helped dozens of companies in both the U.S. and the Philippines with adding more data analysis in their business strategy. We have joined up with our key business partner PMCM Events Management to showcase our solutions at #TechToniPH in July 2017. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out what we can do to help you align your business strategy with analytics.

 

 

 

 

Why Analytics Projects Fail – #8: Lack of Resources

To start with a lack of resources should probably be called lack of time. Lack of time to design an effective strategy. Lack of time to find the right talent. Lack of time to get everyone on the same page.  We are all just too busy and have too much to do. We say lack of resources, but mostly we mean our team doesn’t have time.

A lot of times you hear about failures with analytics projects is because of lack of resources. When I hear about this, I always ask for a better definition of what is meant by lack of resources. Is it lack of leadership support, lack of funding, lack of strategy, lack of focus and vision, lack of talent? They are all often disguised as lack of resources.

In each of the previous seven blogs in this series I talked about a reason why analytics projects fail and since they can all fall under the boarder lack of resources, let’s do a quick recap.

  1. Lack of Focus – People are not on the same page
  2. Lack of Vision – People don’t know where this is going
  3. Lack of Management Support – People don’t know who to follow
  4. Lack of a Champion – People have no one to cheer lead
  5. Lack of Organizational Support – People don’t really care
  6. Lack of Funding – People don’t want to waste money on this
  7. Lack of Talent – People can’t do the job

There are all people driven reasons for why your project may be in danger of failing. They are all fixable using people skills. This is why I often argue a good analyst who can communicate is worth more than a great analyst who cannot. The reasons why analytics projects most often fail is human, not technological.

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In the end, for whatever of the reasons above, your project is in jeopardy, it will be up to you to show people why they should invest the time needed to get things back on track.

You have to push for focus, share the vision, educated your managers, become a champion, gain organizational support, secure funding and align the right talent to make things work.

I have been in this situation numerous times. In every situation the one constant variable that changed possible failure into a success was me. Bring a truly great analyst means showing people how your project will be a solution to their problems and is well worth their investment of time.

When you do this, they you won’t be in a place where lack of resources dooms your analytics project.

#IamDMAI

Analytics Culture – The key to using analytics in a business is like a secret sauce that fuels Data-Driven Decison-Making. It is a unique combination of analytics talent, technology and technique that are brought together to enrich and empower an organization.

A successful analytics culture is not easy to create, but DMAIPH can show you how. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can build a strategic plan to turn your company into analytics driven success story.

Why Analytics Projects Fail: #4 – Lack of a Champion

A lot of time analytics project fail because there is no designated champion for the project.

I see a lot of money wasted on analytics technology because there is no one in the business who masters the technology. Who knows how to use it better than anyone else and knows what more can be done if other people become experts.

Good analysts are curious above all else. In the right place, they can do amazing things to drive innovation, increase profit, optimize processes and build market share. When you don’t have a a champion the outcome of any analytics project will be in doubt.

The most curious person in the organization should be the analytics champion because they love to go out and find the data to answer any business question that comes up.

If your analytics project doesn’t have a champion, then you most likely see a general lack of focus, an unclear vision and an uninterested leadership. Can you be that champion? If you think you can then do the Moneyball and Enchantment things from my last blog. They will help you gain your champion’s belt.

When you read Enchantment, you will start to understand that an analytics champion does as much influencing with their analysis as they do reporting.

Another way t5.5o be seen as the champion, is to make friends with people. Dropping off a box of donuts with the IT developers or sending thank you notes to project team members who went above and beyond is just as important as mastering the coding language used by your new analytics tools.

I keep a lot of analytics books on my desk. I make it obvious that I am always thinking about data and how to use it to improve what we do. I share a lot of content about analytics on social media. People know me as the data guy. You want to be like that if you want to be crowned Analytics Champion.

Analytics Culture – The key to using analytics in a business is like a secret sauce that fuels Data-Driven Decison-Making. It is a unique combination of analytics talent, technology and technique that are brought together to enrich and empower an organization. A successful analytics culture is not easy to create, but DMAIPH can show you how. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can build a strategic plan to turn your company into analytics driven success story.

DMAIPH Fuels New Businesses Ready For Launch (3 of 3)

The third type of company we can add value too is one ready to launch. You have a great idea, you have the funding, you have an awesome product or service, but you aren’t 100% sure if you have everything you need to get out there and make money. . We can offer our business intelligence package of demographic profiling, competitive landscaping, social media strategy and market assessment. We can also offer virtual staffing support to assist with marketing and operations. Our hybrid staffing solutions will give you access to a very talented work force that is flexible and affordable.

We have shown marked achievement in helping a couple of new businesses get out of the gate successfully.  One client we helped was a mobile app designer who had a great idea, enough capital tyo get started, but little idea on how to really understand the opportunity to make money. In addition, the client was hesitant to take on all the HR work in hiring a team when he had no idea how many people he would need in the short term. We helped them with both.

Using the same methodology, we used with the chiropractor, we conducted a business intelligence assessment to help figure out how to identify customers and where to find them. We also used our home based, hybrid staffing model to hire six people to help the client have get off the ground. Charged with editing pictures for the mobile app site based on set criteria, 24/7, with as close to real time response as possible, the team quickly became a key part of the business strategy.

Another new business we helped get off the ground was someone who wanted to open a call center business in Manila. She was well funded and motivated, but didn’t really know where to start. The client really needed help knowing how to settle on a location and to set up the business. She also need help designing her marketing and social media strategy. So that is where we started.

We developed a social media strategy for the business for both client marketing and employee recruitment. You would be surprised by the number of businesses who still have not figured out an online branding strategy to sell their business.

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In parallel with the social media, we also conducted a business intelligence assessment to help her pin down the location for her to set up the business. Worried about being in a place that was both convenient and not overly saturated by competitor, our data and analysis pointed her to the right place. She has been there for 4 years now, expanded her site twice to accommodate growth, and added several new customers all while having little challenge in recruitment.

If you are thinking of starting a new business, we can help. Let us show you how to use the data around you to make good strategic decisions.

Analytics Consulting – DMAIPH specializes in a variety of analytics consulting solutions designed to empower analysts, managers and leaders with the tools needed for more data-driven decision-making. We have helped dozens of companies get more analytics in their business. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can tailor an analytics solution made just for your unique requirements.

DMAIPH and Sonic Analytics is looking for a Marketing Analyst/Administrative Assistant

http://www.sonicanalytics.com/

Sonic Analytics is an analytics-centric consulting, outsourcing and training company with teams in the United States and the Philippines. We specialize in corporate analytics consulting, public analytics training and small and medium business analytics outsourcing. We maintain an office in Ortigas, Pasig City.

We are seeking an Administrative Assistant, which is a full-time entry-level business operations position. The position is predominately office based, working out of our Oritgas location. We are looking for a flexible, hard-working and analytics minded individual to take on the following tasks:

  • Prepare Monthly Ledger
  • Meet with book keeper for tax reporting once a month
  • Safe keep Permits, Government Certificates, Receipts and other business documents if needed
  • Update expense and income trackers
  • Act as a POC for any analytics seminar/service related inquiries
  • Provide guidance to interns/OJT
  • Help develop an effective marketing campaign
  • Attend events on behalf of Sonic Analytics
  • Assist with setting-up public and in-house seminars
  • Assist with Payroll

Successful candidates need to meet the following requirements:

  • Previous work experience working in an office environment and/or customer service.
  • Familiar with MS Office, particularly MS Excel.
  • Basic understanding of business analytics and using data to solve problems.
  • Strong internet research skills and knowledge of social media.
  • Strong communication and organizational skills
  • Self-motivated and a willingness to learn
  • Above average written and conversational English.
  • A bank account with BPI or the ability to open a bank account

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Basic compensation: Base monthly salary is P12,000.

  • – Up to P2,500 in tax-free allowances.
  • – 5-10% performance bonus upon normalization.
  • – Complete 40 hours of work. This is a full-time job commitment.
  • – Regular Hours are 9:30am-6pm, Monday to Friday.
  • – Annual performance evaluation and compensation increases.
  • – Standard employee benefits as mandated by Philippine law.

Interested candidates should send their most recent resume to jen.ifer@sonicanalytics.com for consideration.

Analytics Jobs – Sonic Analytics in partnership with DMAIPH; hires, refers and connects Filipino analytics talent. The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Working with DMAIPH to find work, hire analytics talent or set up analytics teams will ensure you are tapped into the best of the best when it comes to analytics in the Philippines. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out how to take advantage of this booming opportunity.

Excellent Leaders Are Constantly Pursuing Excellence

https://www.linkedin.com/pulse/nature-authentic-leadership-ben-stewart

Here is an excellent conclusion to a blog post about the nature of authentic leadership…

‘Effective leadership can be an elusive goal with no clear path to direct success.  There are, however, many techniques and practices that are consistently utilized to reach this goal.  It begins with personal responsibility and leadership of oneself.  Before anyone has a chance at leading others,  he or she must take ownership of their thoughts, actions, and beliefs.

Possessing a keen insight into human behavior and thought is also critical.  This includes motivating, retaining, and resolving conflicts among the team.  It is unfortunate today that so many leaders become consumed with the ends that they forget the means.  While the bottom line is most often analyzed and how a leader is judged by superiors, it is the responsibility of the leader to ensure that the team respects its members and is passionate for pursuing excellence.  Neglecting this will bring discouragement and cause a serious threat to whatever goal is being pursued.

Leaders must always incorporate the human aspect into their decisions.  In its essence, leadership is about influence.  For a leader to maximize and improve whatever situation they encounter, requires going beyond spreadsheets and routines.  Taking a genuine interest for the team will include a common respect and appreciation for every individual.  Although this is a cumbersome and lengthy process, leadership will prove abundantly more effective.”

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The need for personal responsibility is most important when times are tough. If you are under pressure, its hard to lead others if your are not comfortable leading yourself.

Knowing how people think, and why they do what they do is a key point of success. Leaders who often try to spend time in their subordinates shoes are much more successful.

Pursing excellence needs to be a top motivator for any leader in DMAIPH. To be effective when it comes to working with me you need to understand the power of your influence and comprehend how it is perceived… so that you can get everyone else to follow along on that pursuit to excellence.

Analytics Leadership – DMAIPH specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

Building Our Brand

I had the privilege of working for the bank that is routinely ranked as one of, if not the top banking brands in the world. In my 15 years with Wells Fargo I learned some very valuable lessons about branding and how it can be used not just in marketing but across the organization to bring about a sense of enchantment to both customers and employees.

Having that experience, I continue to guide DMAI in a similar direction. We have a great logo, a clear mission to become the top name in analytics in the Philippines, a great tagline in Making Data-Driven Decisions and my name and face have come to stand as one of the more recognizable players in the BPO industry in the Philippines.

We have built a solid brand. Now as we grow, the challenge is to keep pushing the brand forward with equal amounts of consistency and innovation. We have a great story to tell when it comes to our origins, our evolution as a business and our role in the future of analytics in the Philippines.

With that in mind, I want to firmly establish some DMAI Brand Guidelines for all of our print, online and social media marketing efforts. We have a great team working on building the brand, so imagine how much more impactful we can be if we follow these simple points:

  1. Stick with red, white, blue and black. Look at the great brands of the world and you will notice the always have the same colors in use. McDo has Red and Gold. IBM has blue and white. Apple is silver.
  2. Size of fonts should always be readable (big enough to see without looking at it closely). You can never have a font size too big. If you can’t read something from 10-15 feet away, the message you are trying to convey is powerless. Verdana is the most easy to read font form either close up or far away.
  3. Company Name should always be DMAI (Decision- Making, Analytics and Intelligence). Ever since we started the company year 2013, we’ve been using the term DMAI in Social Media, Radio Guesting’s, Seminars and Speaking Engagements. There are 3 different companies under the DMAI umbrella already and soon we will be adding a 4th. BDO is BDO in public even though its legal name is Banco de Oro Unibank Inc.
  4. For job fair marketing materials (banners, standees, flyers, brochures) you can either use pictures of the employees with or without me, never with me alone. Always include the logo and avoid being wordy. Our message when it comes to hiring has to be about our team members.
  5. For all non-job related marketing materials, this is where we leverage my image. My name and face give us a lot of mileage within the academic and professional worlds. I really have successfully become the biggest name in analytics in the Philippines. Let’s keep maximizing that fact.
  6. For FB paid ad, layouts may not include images compromised of more than 20% text. Simple is best. Lots of open space, a catchy image and the bare minimum use of text. 90% of our FB messages are viewed on mobile devices.

I hope these points help guide us all in our marketing efforts. DMAI is well on its way to being a powerful and successful brand, and as Wells Fargo’s brand says… “Together, we will go far.”

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